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Toyota Rolls Out "Start Your Impossible"  Global Campaign that Reflects the Olympic and Paralympic Spirit of Encouragement, Challenge and…

Toyota Rolls Out "Start Your Impossible" Global Campaign that Reflects the Olympic and Paralympic Spirit of Encouragement, Challenge and…

TOYOTA CITY, Japan (Feb. 9, 2018) – Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang... [Read more...]


Game Changer: 2019 Toyota TRD Pros Typify Ultimate Off-Road Performance

Game Changer: 2019 Toyota TRD Pros Typify Ultimate Off-Road Performance

CHICAGO (Feb. 8, 2018) – The pulse-pounding, heart-racing TRD Pro Series from Toyota returns for its next generation of off-road dominance. For 2019, Tundra, 4Runner and Tacoma will all feature Fox shocks and a host of impressive off-road equipment tuned and designed by the engineers at Toyota Racing Development (TRD).


Lexus’ Luxury Lineup Cruises Into the Windy City for the 2018 Chicago Auto Show

Lexus’ Luxury Lineup Cruises Into the Windy City for the 2018 Chicago Auto Show

CHICAGO (Jan. 31, 2018) – Lexus’ striking new concept vehicle – the Lexus LF-1 Limitless – will take center stage at the Lexus display during the 2018 Chicago Auto Show, which takes place February 10-19, at McCormick Place.


New Toyota Off-Road Rigs, All-New Avalon and More Than 50 Vehicles Featured at Chicago Auto Show

New Toyota Off-Road Rigs, All-New Avalon and More Than 50 Vehicles Featured at Chicago Auto Show

CHICAGO (Jan. 30, 2018) – New Toyota off-road rigs will be featured at this year’s Chicago Auto Show. The powerful and sleek trucks and SUV will be on display alongside the all-new 2019 Avalon and more than 50 vehicles in Toyota’s exhibit at Chicago’s McCormick Place from February 10-19.


Lexus RC F GT3s Open Second Season at Rolex 24 at Daytona

Lexus RC F GT3s Open Second Season at Rolex 24 at Daytona

DAYTONA BEACH, Fla. (January 26, 2018) – Lexus and 3GT Racing will open the 2018 season at the Rolex 24 at Daytona beginning on Saturday. Returning to the GTD class of the IMSA WeatherTech SportsCar Championship for its second season, Lexus and 3GT Racing will look to build off its strides from year one and compete even stronger in 2018.


Lexus Releases Extended Version of Super Bowl Spot with Marvel Studios’ "Black Panther"

Lexus Releases Extended Version of Super Bowl Spot with Marvel Studios’ "Black Panther"

LOS ANGELES (Jan. 25, 2018) — As announced earlier this month, Lexus will once again be participating in advertising’s biggest day of the year with a commercial in Super Bowl LII on Sunday, February 4. Today, the brand has released a 60-second extended digital version of the ad, which was created in partnership with Marvel Studios’ highly anticipated film “Black Panther,”... [Read more...]


Sunday Funday: Lexus LF-1 Limitless is Ready for Its Close-Up

Sunday Funday: Lexus LF-1 Limitless is Ready for Its Close-Up

DETROIT – Jan. 14, 2018 – Lexus gives one final glimpse of the striking new Lexus LF-1 Limitless concept, a premium flagship crossover. Watch clip here


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