TORRANCE, Calif., July 22, 2011 – Lexus will reveal the all-new GS 350 luxury sport sedan on Thursday, August 18 th in conjunction with the Pebble Beach Concours d’Elegance.
NEW YORK, NY, July 22, 2011 — Toyota was named among the 40 Best Companies for Diversity by Black Enterprise .
Filed under: Hybrid , Marketing/Advertising , Videos , Hatchback , Toyota , Humor Company : Toyota Motor Sales Brand : Toyota Medium : TV Ad Agency : Saatchi and Saatchi Product : Prius Campaign :”What Happens After Practice” What We Like : Going to back when Toyota launched its very amusing campaign for its Sienna ” Swagger Wagon ” TV ad and Youtube videos, the Japanese automaker has been looking for ways to engage consumers by not taking its very practical models so damn seriously. The Prius is an unabashed market success. It defines the hybrid segment. And it is the market leader in fuel economy. It does everything but run on actual crunchy granola in the gas tank. Prius ads do not need to play up the fact that they are super fuel efficient. Everyone knows. So, as we showed you a few days ago , turning to this approach of having NBA star Steve Nash talk about how driven he is, as if it was a Nike ad, is a creative homerun. His deadpan monologue about how competitive he is, talking about making constant adjustments and improvements to his game, while driving a Prius and finally edging out a grandma for a parking space is a way to stand out from the usual hybrid ad that merely screams the highway fuel economy rating. Gotta love Nash’s trash-talk dance at the end too.
RALEIGH, NC – July 22, 2011 – Toyota Motor Sales, U.S.A., Inc.
Filed under: Etc. , Videos , Toyota , Celebrities , Humor Steve Nash: Phoenix Suns point guard, seven-time NBA All-Star, two-time MVP award winner and true competitor. Just how competitive is Mr. Nash? The man thinks of everything in life as something you can win. Case in point, Nash will push his Toyota Prius to beat an old lady into a parking spot if it means he can chalk up another “victory.” How does he celebrate the win? By shoving it in Grandma’s face. Rejected! Click past the jump for the clip. Continue reading NBA’s Steve Nash does Toyota Prius parking dance NBA’s Steve Nash does Toyota Prius parking dance originally appeared on Autoblog on Wed, 20 Jul 2011 16:55:00 EST. Please see our terms for use of feeds .
SAN FRANCISCO, Calif. — July 20, 2011 — Scion announced today that its 2012 iQ premium micro-subcompact will begin arriving in dealerships this October. The Scion iQ is only 10 feet long yet seats four people, making it the world’s smallest four-seater.
Filed under: Concept Cars , Etc. , Videos , Toyota , Design/Style Everywhere we look we’re surrounded by “smart” technology embedded into everyday items. Refrigerators have built-in televisions and internet connections, while our phones contain more computing power than a NASA control room from the ’70s. Automakers are also ready to ride the tech-train to tomorrow, and Toyota has provided a glimpse of a new way to give passengers a window to the world. A car already has such a window, but what if the glass was able to provide both information of the world outside and an interactive tool to view it. Engineers and designers from Toyota Motor Europe and the Copenhagen Instituted of Interaction Design have begun thinking about the future, and it could feature a rather unique option for the rear windows. Touch-screen glass would allow one to see how far objects lie in the distance, pinch to zoom on an area outside and to generally learn more about what’s going on outside. It’s called the Window to the World concept, and you can experience it by watching the video after the jump . Continue reading Toyota offers back-seat passengers a new Window to the World Toyota offers back-seat passengers a new Window to the World originally appeared on Autoblog on Tue, 19 Jul 2011 09:27:00 EST. Please see our terms for use of feeds .