Court rules woman can sue Toyota for pranking her

September 15, 2011 by · Leave a Comment 

Filed under: Government/Legal , Marketing/Advertising , Toyota Anyone out there interested in having a crazy stalker? How about if that stalker had personal information such as your home address, email and phone number? Nope, doesn’t sound like much fun to us, either. T hat’s exactly what happened to Amber Duick , a woman from California who claims she was duped into signing up for a five-day stalking, courtesy of the marketing team at Saatchi & Saatchi, on behalf of Toyota . One of Amber’s so-called friends decided it would be funny if she had an online stalker, so he forwarded her an email for a “personality test” that was actually an application to be punked. It was all part of a campaign in 2009 for the Toyota Matrix called “Your Other You.” Duick’s made-up “stalker” was named Sebastian Bowler, a 25-year-old soccer fanatic from England with a drinking problem and a pit bull named Trigger. According to a series of emails sent to Duick, Bowler was on his way to her home and planned to sleep on her couch for a few nights after running into problems with the law. Eventually, Duick was informed via an emailed video link that she was being pranked. Haha, very funny. Duick sued.

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Toyota Matrix Punk'd

Anyone out there interested in having a crazy stalker? How about if that stalker had personal information such as your home address, email and phone number? Nope, doesn’t sound like much fun to us, either. That’s exactly what happened to Amber Duick, a woman from California who claims she was duped into signing up for a five-day stalking, courtesy of the marketing team at Saatchi & Saatchi, on behalf of Toyota.

One of Amber’s so-called friends decided it would be funny if she had an online stalker, so he forwarded her an email for a “personality test” that was actually an application to be punked. It was all part of a campaign in 2009 for the Toyota Matrix called “Your Other You.”

Duick’s made-up “stalker” was named Sebastian Bowler, a 25-year-old soccer fanatic from England with a drinking problem and a pit bull named Trigger. According to a series of emails sent to Duick, Bowler was on his way to her home and planned to sleep on her couch for a few nights after running into problems with the law. Eventually, Duick was informed via an emailed video link that she was being pranked.

Haha, very funny.

Duick sued. Toyota moved to dismiss the case, claiming that Duick had, perhaps unintentionally, agreed to be a part of the campaign by filling out the aforementioned fake personality test. Part of her consent was agreeing that any disputes would be handled outside of court in arbitration, but, a California Appellate judge recently disagreed, ruling that the agreement was invalid because Duick was enticed to sign it under false pretenses. That means the case has cleared its last hurdle before going to trial where Duick is seeking $10 million in damages. Not so funny now, eh?

Court rules woman can sue Toyota for pranking her originally appeared on Autoblog on Thu, 15 Sep 2011 15:57:00 EST. Please see our terms for use of feeds.

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