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Toyota Announces ‘MikuScape,’ a Tribute to the Partnership Between the Corolla and 3-D Pop Diva Hatsune Miku and the Launch of the Hatsune Miku…

September 26, 2011 by · Leave a Comment 

TORRANCE, Calif. (September 14, 2011) —

PickupTrucks.com names Ram 1500 best truck for $30K

PickupTrucks.com names Ram 1500 best truck for $30K

September 25, 2011 by · Leave a Comment 

Filed under: Truck , Chevrolet , Dodge , Ford , Nissan , Toyota , Comparisons PickupTrucks.com asked five half-ton truck manufacturers to provide their best trucks for $30,000. The entries consisted of the 2011 Chevy Silverado 1500 Extended Cab, 2011 Ford F-150 Regular Cab, 2011 Nissan Titan King Cab, 2011 Ram 1500 Quad Cab and 2011 Toyota Tundra Double Cab, all of which were put through a variety of tests over four days in and around Detroit. Unlike a comparison that seeks model-feature parity, this one allowed for manufacturers to provide whatever they thought was best, which is how you get Ford supplying the only regular cab among the field. After being run through load tests, brake tests, the drag strip, 0-to-60 and even an autocross run, the crown was given to the Ram 1500 Quad Cab. It didn’t scorch its competition, but it was always near the top of the field, which gave it enough to take the glory. There’s a video of the test after the jump , or head over to PickupTrucks.com to read the full piece. Continue reading PickupTrucks.com names Ram 1500 best truck for $30K PickupTrucks.com names Ram 1500 best truck for $30K originally appeared on Autoblog on Sat, 24 Sep 2011 12:01:00 EST. Please see our terms for use of feeds . Permalink

Toyota goes creepy with new Prius People Person commercial

Toyota goes creepy with new Prius People Person commercial

September 25, 2011 by · Leave a Comment 

Filed under: Hybrid , Marketing/Advertising , Hatchback , Toyota In the latest Prius family commercial by Toyota , actual actors, loads of computer animation and a miniature set combine to create the illusion of a Godzilla-sized man made of people. He then steps out of his house to find that his Toyota Prius has morphed into four vehicles: a regular Prius, Prius V , Prius C concept and Prius Plug-In . This is the end of Mr. People Person, as he quickly disintegrates, leaving only his size-bazillion shoes and a bunch of little people behind. Toyota’s narrative behind its Prius People Person ad states: Not long ago, there was one model of Prius for everyone to share. But now that one Prius has become a family: There’s one for everyone. There’s the original one, the bigger one, the smaller one and the one that plugs in. They’re all a little different, just like us. We’d say the spot makes sense conceptually, but it’s a bit over the top, and creepy to boot. See it for yourself after the jump and let the disintegration begin.

Toyota’s Free Safe Driving Program Helps Teens Improve Their Driving Skills and Teaches Parents to be Strong Driving Role Models

September 25, 2011 by · Leave a Comment 

TORRANCE, CALIF. (September 14, 2011) – Committed to road safety in hopes of reducing the rate of teen driving fatalities, Toyota is continuing its national FREE advanced teen driving skills program, Toyota Driving Expectations , and expanding to new locations for the fall tour.

728-hp Toyota Camry is the ultimate sleeper

728-hp Toyota Camry is the ultimate sleeper

September 24, 2011 by · Leave a Comment 

Filed under: Aftermarket , Videos , Toyota A sleeper is any vehicle that appears to be slow, but is hiding an evil secret in its engine bay. Sleepers are scintillating machines that prove time and skill (and money) can turn a garden variety family sedan or station wagon into a street rocket ready to tackle those with far more cash to burn. Take this Toyota Camry, for example – it just received a new lease on life courtesy of Canadian tuner Dynamotorsports. Under the hood sits a 3.0-liter V6 engine fitted with custom intake and exhaust manifolds, a big ol’ HKS turbo and a whole lot of boost. The end result: a Camry that puts down 728 horsepower – at the wheels . We imagine that mashing the gas results in a display of torque steer that would make Hercules weep as his arms thrash from side to side. Still, this is one Camry we would love to spend some time with, if only for a good laugh. Click past the jump to watch it attack a dyno. Continue reading 728-hp Toyota Camry is the ultimate sleeper 728-hp Toyota Camry is the ultimate sleeper originally appeared on Autoblog on Fri, 23 Sep 2011 12:32:00 EST. Please see our terms for use of feeds .

Toyota Ku:Rin snags compressed air top speed record with 80.3 mph run

Toyota Ku:Rin snags compressed air top speed record with 80.3 mph run

September 24, 2011 by · Leave a Comment 

Filed under: Concept Cars , Motorsports , Toyota Developed by a subsidiary of Toyota Motors called Toyota Industries Corp., the arrow you see above is the three-wheeled Ku:Rin. Powered by compressed air, the Ku:Rin showcases Toyota’s expertise in developing compressors for automotive air conditioning systems. Recently, the Ku:Rin prototype hit the track at Japan Automobile Research Institute’s test facility in search of a speed record for compressed air vehicles. The Ku:Rin’s posted top speed of 80.3 miles per hour should be enough to rocket it into the record books, and Toyota says it will submit the results to Guinness World Records. Power for the Ku:Rin comes from a reversed A/C compressor that generates energy from the expansion of compressed air, while the vehicle’s on-board compressed air tanks serve as “fuel.” Though 80 mph seems reasonable, the Ku:Rin’s two-mile total range is laughable. This thing may be fast, but talk about range anxiety. Toyota Ku:Rin snags compressed air top speed record with 80.3 mph run originally appeared on Autoblog on Fri, 23 Sep 2011 14:00:00 EST. Please see our terms for use of feeds . Permalink

Toyota Halftime Hand Off Rallies Support for Sports-Related Causes

September 24, 2011 by · Leave a Comment 

TORRANCE, Calif. (September 21, 2011) – Toyota today announced its “Halftime Hand Off: A Rally for Causes” program airing on the NBC Sunday Night Football halftime show, which will award a total of $150,000 to deserving sports-related nonprofit organizations based on public vote.

AdSpotting: Toyota Yaris is a car, and apparently, not much else

AdSpotting: Toyota Yaris is a car, and apparently, not much else

September 24, 2011 by · Leave a Comment 

Filed under: Marketing/Advertising , Videos , Toyota Company : Toyota Brand : Toyota Medium : Online Product : Toyota Yaris Campaign : It’s a car! What We Like : Placing Michael Showalter in your ads earns automatic bonus points with us. These spots are pretty funny, and Showalter is the driving force behind the humor. Also, it’s refreshing to see an automaker take a self-deprecating point of view from time to time. What We Don’t Like : We think Toyota is basically saying that the new Yaris is as simple of an automobile as you can find. The tounge-in-cheek humor is used to mask the fact that the Yaris isn’t much more than an appliance on wheels. Strategy : Toyota is really going out on a limb by using humor to highlight the fact that the new Yaris is a rather basic automobile. Still, the spots do manage to point out the fact that this vanilla machine has some solid features for its price point. Despite that fact, we’re torn on this campaign. The spots themselves, which you can view after the jump , are hilarious but ultimately come across as spoof material put together by a competing automaker. Grade : C (We’re split, and this grade reflects our feelings.

Toyota expands Venza model line to three trims for 2012

Toyota expands Venza model line to three trims for 2012

September 24, 2011 by · Leave a Comment 

Filed under: Crossover , Toyota Before, there was just one Toyota Venza . Oh sure, you could boost the equipment and outfitting by ordering option packages, but since its launch, the Venza has not carried a suffix. For 2012, Toyota is changing its strategy and now there are Venza LE, XLE and Limited trim levels for buyers to choose between. The LE starts it off, and it gets cushier and better-equipped from there with the XLE and Limited, though even in the base model, you won’t find a Venza without a six-disc changer, Bluetooth, and USB and auxiliary input. The top-dog Limited is a leather-lined, V6-powered box of rock thanks to a JBL Synthesis surround-sound audio system. Navigation, panorama roof, automatic high-beams are some other highlights. In between, the XLE covers the middle ground with a whole bunch of optional choices. The changes add a new bit of shorthand to the Venza that makes it easy to pick out the sybarites from the skinflints. Toyota thinks the move brings the Venza in line with its other products and makes choosing more convenient for buyers. The full press release is after the jump .

Southern California to Benefit From Toyota Volunteer Work on National Public Lands Day

September 24, 2011 by · Leave a Comment 

Torrance, Calif. – September 23, 2011 – Dozens of Toyota team members in Southern California will celebrate National Public Lands Day (NPLD) this year on September 24…

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