Toyota Bloggers

Applications Open for Toyota-Funded 2012 TogetherGreen Fellowships and Innovation Grants

January 31, 2012 by · Leave a Comment 

TogetherGreen, a conservation alliance between the National Audubon Society and Toyota, is now accepting applications for its 2012 class of Fellows and Innovation Grantees.

Lexus F SPORT Performance Accessories Line Includes Parts for GS, IS C, IS and CT 200h Models

January 31, 2012 by · Leave a Comment 

Consumer Reports survey suggests buyers don’t see differences between car companies

Consumer Reports survey suggests buyers don’t see differences between car companies

January 30, 2012 by · Leave a Comment 

Filed under: Car Buying , Etc. , Chevrolet , Ford , Honda , Toyota Today’s vehicles are more powerful, more efficient and safer than ever before. In fact, today’s car buyer would be hard pressed to spend his or her money on a genuinely bad vehicle. But those overall improvements may have also led consumers to believe there are no real differences between the various products offered by the world’s major automakers. According to the Consumer Reports 2012 Car-Brand Perception Survey, Toyota , Ford , Honda and Chevrolet have all seen their scores drop by double digits compared to last year. The survey asks consumers to rate brands across seven categories. Consumer Reports says that by combining those categories, the organization can get a handle on how each brand is perceived in the marketplace. This year, Toyota continued to lead in the survey, though its persistent recalls saw the brand’s perception fall by 17 points this year. Ford, Honda and BMW all saw their perception scores plummet more than 20 points. The results may indicate consumers are seeing fewer differences between automakers as products continue to improve.

Toyota returns to Super Bowl with "It’s Reinvented!" Camry commercial

Toyota returns to Super Bowl with "It’s Reinvented!" Camry commercial

January 30, 2012 by · Leave a Comment 

Filed under: Sedan , Marketing/Advertising , Videos , Toyota You know those Toyota commercials that we never get, the ones aired in distant lands like Australia and Brazil and that are, oh, interesting? We’re finally getting one. Toyota is returning to Super Bowl advertising after a three-year hiatus with a 30-second version of this longer-form 60-second spot for the 2012 Camry , and we think it’s amusing enough to be worthy of The Big Game. This is a continuation of the reinvention theme introduced in the first 2012 Camry ad last year, and this commercial adds some comedy, a welcome change from Toyota’s typically sober marketing campaigns. Toyota will also air a second 30-second spot during the NFL’s championship game. Check it out in long form (along with the official press release) after the jump . Continue reading Toyota returns to Super Bowl with “It’s Reinvented!” Camry commercial Toyota returns to Super Bowl with “It’s Reinvented!” Camry commercial originally appeared on Autoblog on Mon, 30 Jan 2012 03:00:00 EST. Please see our terms for use of feeds . Permalink

Toyota Reinvents More Than the Camry in Extended Version of Super Bowl XLVI Commercial

January 30, 2012 by · Leave a Comment 

TORRANCE, Calif. (January 30, 2012) – Toyota Motor Sales, U.S.A., Inc. today announced the premiere of the extended version of its Super Bowl XLVI commercial. The spot takes a cue from the marketing campaign promoting the striking reinvention of the 2012 Camry, America’s best-selling car for 10 consecutive years.

Dad disapproves of son’s 530-horsepower MR2

Dad disapproves of son’s 530-horsepower MR2

January 29, 2012 by · Leave a Comment 

Filed under: Coupe , Performance , Etc. , Videos , Toyota , Humor Reaction vids certainly aren’t in short supply. Whether it’s a mom screaming her head off during a hot lap of Laguna Seca , a little boy freaking out over the silent rush of acceleration in a Tesla Roadster , or a wife screaming expletives at her husband in Italian during a Sunday spin in a Honda Civic Type-R , these candid-camera-style videos are usually good for a few laughs. More recently, the meme has been slathered with sex appeal to attract even more eyeballs. There’s this well-known example , plus someone on YouTube who just has pretty girls ride shotgun as he takes them for a ride. We like it best when the passenger’s reaction is honest and unscripted, though. Like this example, in which a son takes his father for a ride in his pride and joy: a 530-horsepower Toyota MR2. Shot back in 2010, it’s not new, but we’d never seen it before and still get a kick out of the father’s response. Take a trip with Dad after the jump to see for yourself. Continue reading Dad disapproves of son’s 530-horsepower MR2 Dad disapproves of son’s 530-horsepower MR2 originally appeared on Autoblog on Sun, 29 Jan 2012 09:01:00 EST.

First Toyota 2000GT produced goes up for sale

First Toyota 2000GT produced goes up for sale

January 29, 2012 by · Leave a Comment 

Filed under: Motorsports , Classics , Coupe , Performance , Toyota , Racing A design and engineering icon, the Toyota 2000GT is the forefather of all Japanese supercars, the ancestor to which the Acura NSX , Nissan GT-R and Lexus LFA must pay homage. It’s rare enough to find a 2000GT for sale, but the example being offered by Maine Line Exotics is particularly special. MF10-100001 is the first Toyota 2000GT produced, and one of the three that Toyota delivered to Shelby American Racing in 1967 to be prepped for the 1968 SCCA season. Two of those cars raced under the Shelby-Toyota banner in 1968. MF10-100001 wore the #23 and was driven by Davey Jordan. How much does Maine Line Exotics want for this important piece of automotive history? How does $1.7 million grab you? Head over to Maine Line Exotics for more information. First Toyota 2000GT produced goes up for sale originally appeared on Autoblog on Sat, 28 Jan 2012 10:01:00 EST. Please see our terms for use of feeds .

Toyota reveals TS030 Hybrid endurance prototype [w/video]

Toyota reveals TS030 Hybrid endurance prototype [w/video]

January 27, 2012 by · Leave a Comment 

Filed under: Coupe , Toyota , Racing The Lord giveth, and the Lord taketh away. So, apparently, do the world’s automakers. At least, that is, when it comes to Le Mans . Case in point: the new Toyota TS030 Hybrid, the Le Mans prototype that the Japanese automaker has just revealed, mere days after Peugeot announced its departure from the endurance racing scene. Shorthand for the third Toyota Sport prototype – following the TS010 and TS020 that challenged Le Mans in the ’90s – the TS030 is the first LMP1 to employ a hybrid drivetrain. ( Peugeot was experimenting with a similar system before shutting down its program, and Audi is rumored to be testing one as well, but has yet to announce it to the public.) Toyota Hybrid System – Racing (THS-R) couples a 3.4-liter V8 to one of two potential electric motor setups: a front-mounted system developed by Aisin AW or a rear-mounted one from Denso. According to regulations, the electric boost can only drive one set of wheels, and Toyota has yet to decide which, although the 500kJ capacitor supplied by Nisshinbo is already a lock. The carbon fiber chassis, meanwhile, was developed in-house by Toyota Motorsport GmbH in Cologne, Germany – the same outfit that ran the company’s F1 team and has been looking for a new project ever since. The facility will serve as the team’s headquarters as well, from which it will field one car in its debut at the Six Hours of Spa-Francorchamps – the second round of the inaugural FIA World Endurance Championship – on May 5. Toyota is planning to field a second car at Le Mans in June, but while the first car’s driver roster is already confirmed , the team has yet to decide on its second line-up.

First Toyota FT-86 coupe dyno’d

First Toyota FT-86 coupe dyno’d

January 25, 2012 by · Leave a Comment 

Filed under: Motorsports , Coupe , Performance , Etc. , Japan , Videos , Toyota Well, that didn’t take long. The First Toyota FT-86 (a.k.a. Scion FR-S ) has made its way to the dyno courtesy of the good people at HKS . How’d it do? The vehicle managed to spin the rollers at 170 rear-wheel horsepower, which dovetails with the 200 crank horsepower announced by Toyota and Subaru after calculating a 15-percent driveline loss. Of course, whenever HKS gets involved, you can feel safe betting your lunch money that forced induction won’t be far behind. True to form, HKS showed off its handiwork on a drift car version of the new sports coupe from Toyota. The FT-86 looks more than happy to dance through a few chicanes sideways, and we can’t wait to see the vehicle go fender-to-fender with the best of them. Click past the jump to check out the dyno video for yourself.

Toyota reveals TS030 Hybrid endurance prototype

Toyota reveals TS030 Hybrid endurance prototype

January 25, 2012 by · Leave a Comment 

Filed under: Coupe , Toyota , Racing The Lord giveth, and the Lord taketh away. So, apparently, do the world’s automakers. At least, that is, when it comes to Le Mans . Case in point: the new Toyota TS030 Hybrid, the Le Mans prototype that the Japanese automaker has just revealed, mere days after Peugeot announced its departure from the endurance racing scene. Shorthand for the third Toyota Sport prototype – following the TS010 and TS020 that challenged Le Mans in the ’90s – the TS030 is the first LMP1 to employ a hybrid drivetrain. ( Peugeot was experimenting with a similar system before shutting down its program, and Audi is rumored to be testing one as well, but has yet to announce it to the public.) Toyota Hybrid System – Racing (THS-R) couples a 3.4-liter V8 to one of two potential electric motor setups: a front-mounted system developed by Aisin AW or a rear-mounted one from Denso. According to regulations, the electric boost can only drive one set of wheels, and Toyota has yet to decide which, although the 500kJ capacitor supplied by Nisshinbo is already a lock. The carbon fiber chassis, meanwhile, was developed in-house by Toyota Motorsport GmbH in Cologne, Germany – the same outfit that ran the company’s F1 team and has been looking for a new project ever since. The facility will serve as the team’s headquarters as well, from which it will field one car in its debut at the Six Hours of Spa-Francorchamps – the second round of the inaugural FIA World Endurance Championship – on May 5. Toyota is planning to field a second car at Le Mans in June, but while the first car’s driver roster is already confirmed , the team has yet to decide on its second line-up.

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