Analysts: U.S. automakers will lose marketshare in 2012

February 1, 2012 by · Leave a Comment 

Filed under: Car Buying , Chrysler , Ford , GM , Honda , Hyundai , Kia , Toyota Domestic automakers have much to be happy about, with Chrysler , Ford and General Motors all gaining market share last year for the first time since 1988. Yet according to Bloomberg, 2012 won’t be as good to Detroit. Total sales are projected to grow from 12.8 million vehicles last year to 13.6 million, according to the report, but increasing competition from Korea and a Japanese recovery from the natural disasters of 2011 mean those extra sales aren’t likely headed to the Big Three. The news agency spoke to five analysts, and predictions have the U.S. automakers losing 1.3 percentage points this year. The analysts estimate that GM will drop 0.6 of a percent, Ford will lose 0.5 percent, and Chrysler will be down 0.2 percent. Toyota is seen gaining 0.9 percent, with Honda grabbing an extra 0.5 percent, while Hyundai and Kia are only projected to see their combined market share improve by 0.01. If all this comes true, GM would have the top market share in the U.S. at 19 percent, with Ford in second at 16.3 percent, followed by Toyota at 13.8 percent, Chrysler at 10.5 percent, and Honda at 9.5 percent. Analysts: U.S.

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Alan Mulally, Dan Akerson and Mark Reuss

Domestic automakers have much to be happy about, with Chrysler, Ford and General Motors all gaining market share last year for the first time since 1988. Yet according to Bloomberg, 2012 won’t be as good to Detroit. Total sales are projected to grow from 12.8 million vehicles last year to 13.6 million, according to the report, but increasing competition from Korea and a Japanese recovery from the natural disasters of 2011 mean those extra sales aren’t likely headed to the Big Three.

The news agency spoke to five analysts, and predictions have the U.S. automakers losing 1.3 percentage points this year. The analysts estimate that GM will drop 0.6 of a percent, Ford will lose 0.5 percent, and Chrysler will be down 0.2 percent. Toyota is seen gaining 0.9 percent, with Honda grabbing an extra 0.5 percent, while Hyundai and Kia are only projected to see their combined market share improve by 0.01.

If all this comes true, GM would have the top market share in the U.S. at 19 percent, with Ford in second at 16.3 percent, followed by Toyota at 13.8 percent, Chrysler at 10.5 percent, and Honda at 9.5 percent.

Analysts: U.S. automakers will lose marketshare in 2012 originally appeared on Autoblog on Tue, 31 Jan 2012 16:00:00 EST. Please see our terms for use of feeds.

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