Volkswagen again named tops in Total Quality survey by Strategic Vision

August 30, 2012 by · Leave a Comment 

Filed under: Car Buying , Chrysler , Ford , Toyota , Volkswagen Global marketing and communications firm Strategic Vision has announced the results of its annual Total Quality Index. In the 2012 edition of the study, Volkswagen Group of America achieved the highest rating in Total Quality. This marks the German automaker’s second year of achieving the accolade. According to the press release from Strategic Vision, the runner up spot was actually a tie between Chrysler Group and Ford Motor Company. Strategic Vision factored in vehicles like the Audi A4 and A8 , as well as notable VW vehicles like the Golf , Eos , and Tiguan in its study. The study also pointed to the quality of vehicles like the Flex , F-150 , as well as the Fiat 500 for such a tight finish between Ford and Chrysler. Toyota came out with the fewest reported problems of any brand. According to the study, only 17% of Toyota owners reported having problems. Strategic vision says this was its closest finish in “Total Quality” that it has ever reported. According to the release, “Customers are increasingly defining ‘quality’ holistically and using Total Quality in their decisions.” In assessing the Total Quality Awards, Strategic Vision calculated the results from surveys sent out to 45,390 individuals who purchased new 2012 model year vehicles from September to December of 2011.

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Strategic Quality Award

Global marketing and communications firm Strategic Vision has announced the results of its annual Total Quality Index. In the 2012 edition of the study, Volkswagen Group of America achieved the highest rating in Total Quality. This marks the German automaker’s second year of achieving the accolade. According to the press release from Strategic Vision, the runner up spot was actually a tie between Chrysler Group and Ford Motor Company.

Strategic Vision factored in vehicles like the Audi A4 and A8, as well as notable VW vehicles like the Golf, Eos, and Tiguan in its study. The study also pointed to the quality of vehicles like the Flex, F-150, as well as the Fiat 500 for such a tight finish between Ford and Chrysler.

Toyota came out with the fewest reported problems of any brand. According to the study, only 17% of Toyota owners reported having problems.

Strategic vision says this was its closest finish in “Total Quality” that it has ever reported. According to the release, “Customers are increasingly defining ‘quality’ holistically and using Total Quality in their decisions.” In assessing the Total Quality Awards, Strategic Vision calculated the results from surveys sent out to 45,390 individuals who purchased new 2012 model year vehicles from September to December of 2011. Scroll down below for the press release.

Continue reading Volkswagen again named tops in Total Quality survey by Strategic Vision

Volkswagen again named tops in Total Quality survey by Strategic Vision originally appeared on Autoblog on Thu, 30 Aug 2012 16:21:00 EST. Please see our terms for use of feeds.

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