Toyota Bloggers

Lexus Design Direction Will Be on Full Display in Chicago

January 24, 2013 by · Leave a Comment 

CHICAGO (Jan. 22, 2013) – Don’t call it a comeback.

Toyota close to licensing deal with BMW for fuel cell technology

Toyota close to licensing deal with BMW for fuel cell technology

January 24, 2013 by · Leave a Comment 

Filed under: Technology , BMW , Toyota For over a year now, we’ve been hearing about a potential partnership between Toyota and BMW on everything from sports cars to lithium-ion batteries , but one of the first cooperative projects between these two automakers could bring Toyota’s hydrogen fuel cell technology to a BMW vehicle. Reuters is reporting that an announcement is likely to be made as soon as later this week regarding a BMW fuel cell vehicle that could be in production by 2020 with a prototype running around by 2015. The last we heard of Toyota’s fuel cell technology, it was in the FCV-R Concept that we saw at the 2011 Tokyo Motor Show , but there is no word how far along in development this system is. If it does come to fruition, such a vehicle for BMW would build on the automaker’s commitment to hydrogen that started with the Hydrogen 7 , which unlike a fuel cell vehicle, simply ran on hydrogen fuel rather than converting it to electricity for use in motors. We’re definitely interested where this Toyota/BMW tie up could be headed. Toyota close to licensing deal with BMW for fuel cell technology originally appeared on Autoblog on Wed, 23 Jan 2013 17:59:00 EST. Please see our terms for use of feeds . Permalink

Toyota releases teaser for Kaley Cuoco Super Bowl ad

Toyota releases teaser for Kaley Cuoco Super Bowl ad

January 24, 2013 by · Leave a Comment 

Filed under: Marketing/Advertising , Videos , Crossover , Toyota Toyota has released a 35-second teaser video for its upcoming Super Bowl spot staring Kaley Cuoco, the actress best known for her role as object-of-nerd-affection Penny on The Big Bang Theory . The real star of the ad, however, is its soundtrack, the 1995 hit “I Wish” by rapper Skee-Lo that will have your mind cashing nostalgia checks the moment it hits your ears. We still don’t know much about the content, plot or story of this Super Bowl commercial, though we can say that its object of promotion is likely the new RAV4 we see Ms. Cuoco driving in it. The rest of the time she’s walking the street in a purple get-up granting wishes like Robin Williams on a Disney sound stage. And then the Easter Bunny and a chihuahua enter the picture and we get lost. Clint Eastwood under a bridge this is not. But hey, Super Bowl ads cost millions and millions of dollars to produce and air, so we trust that Toyota spent its money wisely and will have us ROFLing on game day. Until then, scroll down and witness for yourself the debut of Kaley Cuoco as a Toyota spokeswoman. Continue reading Toyota releases teaser for Kaley Cuoco Super Bowl ad Toyota releases teaser for Kaley Cuoco Super Bowl ad originally appeared on Autoblog on Wed, 23 Jan 2013 19:18:00 EST.

Sizzling FR-S and Interactivity Are Key Elements at Scion Exhibit

January 24, 2013 by · Leave a Comment 

CHICAGO (Jan. 22, 2013)– Scion, the youth brand of Toyota, will be incorporating cutting-edge interactivity and dazzling, award-winning vehicles to showcase its iconic lineup at the 2013 Chicago Auto Show.

Toyota to name Prius developer Uchiyamada its next chairman?

Toyota to name Prius developer Uchiyamada its next chairman?

January 23, 2013 by · Leave a Comment 

Filed under: Hirings/Firings/Layoffs , Japan , Toyota A report in Japan’s Nikkei newspaper cited by Automotive News claims that the father of the Prius , Takeshi Uchiyamada, will take the role of chairman at Toyota . Currently Toyota’s vice chairman, Uchiyamada joined the automaker in 1969, and in 1994 became the chief engineer of the Vehicle Development Center that birthed The Hybrid to Rule Them All. He said of it , “When we started, the purpose wasn’t to do a specific car project. It was to make a vehicle suitable for the 21st century.” A specialist in vehicle noise, vibration and harshness, Uchiyamada’s leadership on the Prius helped continue his quiet run to the top of the company; he remains a huge fan of hybrids , but has been reticent about the place of electric vehicles in the current marketplace. If the move is confirmed – it might happen as soon as this year , according to Reuters – Uchiyamada would replace Fujio Cho, Toyota’s chairman for the past six years, who would move to an advisory role. Cho spent seven years overseeing Toyota’s manufacturing operations in Kentucky as well as spearheading manufacturing efforts in Texas, France and China. C ompany president Akio Toyoda would maintain day-to-day charge of Toyota. Toyota to name Prius developer Uchiyamada its next chairman? originally appeared on Autoblog on Wed, 23 Jan 2013 09:28:00 EST. Please see our terms for use of feeds .

Scion Racing Prepares for Competitive 2013 Rally America National Championship

January 23, 2013 by · Leave a Comment 

TORRANCE, Calif. (Jan. 23, 2013) – Scion Racing returns for its second full rally season with a new Scion xD in the Rally America National Championship. Driver Andrew Comrie-Picard and the team will compete in seven scheduled events, beginning with the two-day Sno*Drift Rally in Atlanta, Mich., on Jan. 25-26.

Toyota settles first wrongful death suit related to unintended acceleration

Toyota settles first wrongful death suit related to unintended acceleration

January 21, 2013 by · Leave a Comment 

Filed under: Government/Legal , Safety , Lexus , Toyota Toyota’s sales seem to have rebounded from the unintended acceleration issues from 2009 and 2010, but the automaker is far from done dealing with this situation. Following a settlement worth up to $1.4 billion for economic loss to affected vehicle owners, Toyota has settled rather than going to trial in a wrongful death lawsuit stemming from an accident in Utah in 2010 that left two passengers dead. This isn’t the first case in which Toyota has settled, but it was the first among a consolidated group of cases being held in Santa Ana, CA. According to The Detroit News , this case was scheduled to take place next month, and it was for a November 2010 incident in which Paul Van Alfen and Charlene James Lloyd were killed in a Camry when, based on findings by the Utah Highway Patrol, the accelerator got stuck causing the car to speed out of control and hit a wall; the terms of the settlement were not announced. The article says that while Toyota will settle on some cases, it doesn’t plan on settling on all of them as it still wants to be able to “defend [its] product at trial.” This will probably be the case in suits claiming that software for the drive-by-wire accelerator was the cause of an accident in a Toyota or Lexus vehicle. The question of whether or not the electronic accelerator played any role in this problem has been a hot-button topic since the beginning. Toyota has issued recalls in the past to attempt to prevent unintended acceleration caused by trapped floor mats and faulty accelerator pedals, but it also says driver error was to blame in some instances. Toyota settles first wrongful death suit related to unintended acceleration originally appeared on Autoblog on Mon, 21 Jan 2013 09:57:00 EST. Please see our terms for use of feeds . Permalink

Toyota exec sees future where all cars sold in US are built here

Toyota exec sees future where all cars sold in US are built here

January 21, 2013 by · Leave a Comment 

Filed under: Plants/Manufacturing , Toyota A growing number of foreign automakers have been shifting more vehicle production to the US – including recent announcement by Nissan and Honda – but Toyota could be on the verge of taking an unprecedented step by producing all of the cars it sells in the US right here in North America. According to the Detroit Free Press , Bill Fay, VP and GM of Toyota US, hinted at such a possibility, but the wording in the report makes it sound like this is far from a done deal and would not apply to Scion or Lexus models. Currently, the automaker already builds 70 percent of its US-sold cars in North America including some of its more popular models like the Camry , Corolla , Highlander , Tacoma and RAV4 . While most of the Japanese-made Toyotas that are sold in the US are slower-selling models (like Land Cruiser , FJ Cruiser and Yaris ), the Prius lineup is the glaring exception, and last we heard, Toyota still has plans to ship Prius production to the US by 2015 . This is all a part of Toyota’s plan to add 3,500 jobs in North America to go with recent investments totaling $1.6 billion. Toyota exec sees future where all cars sold in US are built here originally appeared on Autoblog on Sun, 20 Jan 2013 16:01:00 EST. Please see our terms for use of feeds . Permalink

Toyota Furia Concept Makes Global Debut at 2013 North American International Auto Show

January 20, 2013 by · Leave a Comment 

TORRANCE, Calif., Jan. 14, 2013 – Toyota revealed the Corolla Furia Concept at the 2013 North American International Auto Show in Detroit. This exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla.

All-New 2014 Lexus IS Sport Sedan Makes World Premiere at the North American International Auto Show

January 19, 2013 by · Leave a Comment 

DETROIT (Jan. 15, 2013) – Lexus today unveiled the all-new 2014 IS sedan at the North American International Auto Show.

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