Lexus IS Launch Spots Encourage Consumers to Blend Out

June 13, 2013 by · Leave a Comment 

TORRANCE, Calif. (June 13, 2013) — To launch the entirely new 2014 Lexus IS sport sedan, the automaker today debuts three new television spots comprised of iconic, stylized visuals designed to be provocative. The strikingly different IS, which will arrive in showrooms this July, is the latest vehicle in the Lexus lineup to showcase the brand’s commitment to bold and dynamic design. Like the new IS, the supporting TV spots are a deliberately defiant departure from the status quo.

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