Filed under: Motorsports , Videos , Toyota , Racing Two weeks ago, Audi released its short video about this years 24 Hours of Le Mans , and now Toyota has put the experience into its own words and pictures. Called The Ultimate Endurance Race , the clip and accompanying press release focus on how hybrid power helped Toyota claim second and fourth places with the TS030 Hybrid in just its second year competing at Le Mans. There are some brief scenes of the battles had this year, like when Lucas di Grassi in the Toyota almost kissed Allan McNish in the Audi above, but the best part might be when Toyota promises it will be back. Next year, it’s gonna be good. You’ll find the relevant words and the images just below . Continue reading Toyota releases its Le Mans recap, ‘The Ultimate Endurance Race’ Toyota releases its Le Mans recap, ‘The Ultimate Endurance Race’ originally appeared on Autoblog on Wed, 28 Aug 2013 12:33:00 EST. Please see our terms for use of feeds . Permalink
TORRANCE, Calif., August 27, 2013 – The all-new 2014 Corolla will offer its dramatically elevated design, efficiency and renowned Toyota quality, at an extremely attainable price. The world’s most popular compact sedan will remain a legendary value in the segment.
Filed under: Budget , Sedan , Toyota , First Drives Reprising The Recipe For A Perfect Slice Of Toast My toaster broke the other week. Halfway through the process of cooking my gourmet Pop-Tart breakfast, the thing crapped out with a small bang, leaving my delicious morning treats trapped inside. To rectify the situation, I ventured out to a big box store, located the toaster aisle, and ran a couple of questions through my mind. Do I need two slots or four? Do I need to spend more than 20 bucks on this thing? Should I just buy a toaster oven to give me a wider range of bachelor-pad cooking functionality? After no more than two minutes of contemplation, I grabbed the cheapest one on the shelf, paid and left the store. The new toaster works just fine. This sort of unemotional shopping experience is how I suspect people decide to purchase the Toyota Corolla . It’s a perfectly fine appliance, and to a good number of people in the world, the bond between a car and a driver is no more important than the connection I feel to my toaster.
Filed under: Car Buying , Crossover , Toyota , Electric If you’re in the market for a new electric vehicle, now is definitely the time to buy or lease. Following price drops on just about every other EV on the market, Toyota is looking to push a few more all-electric RAV4 crossovers out the door over the Labor Day weekend. The Detroit News is reporting that, through September 3, anyone looking to get into a RAV4 EV in Los Angeles or San Francisco, can get a deal: a $299 a month lease (no word on down payment, though) or zero-percent financing for 60 months for buyers. The $49,800 RAV4 EV normally leases for twice as much – $599 a month – so this move could be an attempt to sell more of the 2,600 units Toyota has planned to produce . Or maybe, if you thought $599 was a fair price, you can now get two RAV4 Evs. Although temporary, the price drop comes at a time when many other EVs on the market have had their prices reduced, including the Nissan Leaf , Chevy Volt , Smart Fortwo ED and Honda Fit EV , not to mention already low prices for the Fiat 500e and Chevy Spark EV . *Note: 2012 RAV4 EV pictured here Toyota RAV4 EV lease gets cut in half to $299/month originally appeared on Autoblog on Tue, 27 Aug 2013 18:00:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Truck , Marketing/Advertising , Videos , Toyota , Humor It takes a lot to get a product noticed in today’s fast-paced world, but one avenue that’s always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called “Tacoma Wins,” in which the midsize pickup’s features and specifications best a number of seemingly worthy competitors. Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota’s newest spots. Continue reading Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper originally appeared on Autoblog on Mon, 26 Aug 2013 19:59:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Car Buying , Budget , Sedan , Toyota We’ll be publishing our First Drive of the 2014 Toyota Corolla later today, but right now, we can reveal that the eleventh-generation compact will be priced from $16,800 when it hits dealerships this fall (*not including a $810 destination charge). Four trim levels will be offered, and that sub-$17,000 price point reflects the base L grade with a six-speed manual transmission. Adding the four-speed automatic (yep) brings that price up to $17,400, which gets you the usual features standard on this class of car, including Bluetooth connectivity, eight airbags and – a first for this price point – LED headlamps. From there, the LE trim ($18,300) adds a backup camera, cruise control, keyless entry, Entune audio (including a 6.1-inch touchscreen) and a brand-new continuously variable transmission replacing the four-speed auto. There’s even an Eco version of the LE trim that uses a different engine tune to provide fuel economy of up to 42 miles per gallon on the highway. The top-trim S, pictured above, comes with a modified front fascia design, rear lip spoiler, leather-wrapped steering wheel, sport seats and more for $19,000. There are paddle shifters mated to the CVT with seven “gears,” and optional 17-inch wheels are available. Toyota will offer the S trim with a six-speed manual as part of the Plus package, and the Premium pack adds Softex synthetic leather seats. All in, a fully loaded Corolla comes in just under $24,000. Not bad, at all.