Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

February 5, 2014 by · Leave a Comment 

Filed under: Car Buying , Chevrolet , Ford , Honda , Subaru , Toyota , Tesla According to Consumer Reports , the automotive brands that stand out in the minds of car buyers are, in order: Toyota , Ford , Honda and Chevrolet . This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation – which are the factors that car shoppers are most influenced by. It’s important to note that this award is only about perception. In other words, it’s perceived quality, not actual quality. “Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media,” said Jeff Bartlett, Consumer Reports deputy automotive editor. The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla , which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports , if you’re so inclined. Continue reading Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey originally appeared on Autoblog on Wed, 05 Feb 2014 06:00:00 EST. Please see our terms for use of feeds .

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According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation – which are the factors that car shoppers are most influenced by.

It’s important to note that this award is only about perception. In other words, it’s perceived quality, not actual quality. “Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media,” said Jeff Bartlett, Consumer Reports deputy automotive editor.

The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you’re so inclined.

Continue reading Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey originally appeared on Autoblog on Wed, 05 Feb 2014 06:00:00 EST. Please see our terms for use of feeds.

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