Camatte concept puts the Toy back in Toyota [w/videos]

June 17, 2014 by · Leave a Comment 

Filed under: Concept Cars , Convertible , Japan , Videos , Toyota , Toys/Games It’s been two years since Toyota first revealed its Camatte show car at the Tokyo Toy Show. Though sadly never destined for production, Toyota brought the concept back the following year as the Camatte 57s roadster, and is now returning to the same show with yet another take on the kid-friendly, configurable 1+2 with interchangeable body panels – this time with a slew of features that are fresh not only to the concept itself, but to the industry altogether. This year the Camatte is being showcased in two forms: a bare chassis in the Tech Lab that lets kids see the inner workings of a modern automobile, and another in the Design Lab that lets kids draw their own motif for the concept that is then displayed on an LED hood. The overall approach reminds us of the way Toyota’s budget brand Daihatsu unveiled the Kopen roadster concept at the Tokyo Motor Show late last year, only even more kid-focused and decidedly more light-hearted than you might otherwise expect from one of the largest industrial giants in the world, and could only have been made for a toy exposition. In Japan. Which would explain the ridiculously upbeat videos below , where you’ll also find the brief press release. Continue reading Camatte concept puts the Toy back in Toyota [w/videos] Camatte concept puts the Toy back in Toyota [w/videos] originally appeared on Autoblog on Mon, 16 Jun 2014 10:01:00 EST. Please see our terms for use of feeds . Permalink

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