Lexus Solidifies Its Commitment to Fashion by Returning as the Official Automotive Partner of NYFW: The Shows for the February 2017 Season
New York (Feb. 8, 2017) – Lexus preserves its commitment to the fashion industry by returning as the Official Automotive Partner of NYFW: The Shows for the fourth consecutive season.
Torrance, Calif., Feb. 7, 2017— After more than 140 brutal stage miles, Ryan Millen and co-driver Rhianon Gelsomino took their RAV4 to the top step of the podium this past weekend at the Perce Neige Rally. The result was the best possible way to start the season, and it put the pair out front early in the 2WD Class for the newly formed American Rally Association (ARA) championship.
NEW YORK, Jan. 31, 2017 — Lexus International today announced the 12 finalists for the Lexus Design Award 2017. Three finalists based in the USA were selected, marking the first time designers from this region have advanced to the final round. First launched in 2013 to help stimulate the ideas necessary to build a better tomorrow, the Lexus International Design Award is celebrating its fifth anniversary. The competition supports up-and-coming designers and creators worldwide. Lexus Design Award 2017 drew 1,152 entries from 63 countries under the theme of “Yet.”
Erlanger, Ky. (Jan. 19, 2017) – In 2016, Toyota achieved another record year of North American vehicle production with 2,124,608 vehicles built at its North American vehicle assembly plants. Production volume was up 4.4 percent over the previous year total of 2,035,028 vehicles.
A few years ago the Toyota Marine Department invited Toyota Motor Corporation president Akio Toyoda to spend several days on the water driving their new Ponam range of premium yachts soon to be launched in Japan. As a master driver, Toyoda was inspired by the power of the turbodiesel powertrains and the handling and stability of the advanced hull designs; as the Chief Branding Officer of Lexus International, he also appreciated the potential of a stylish premium performance yacht to complement the Lexus lifestyle. This led the Marine Department to envision how a premium performance yacht might expand the Lexus brand into new areas of lifestyle and recreation. Today Lexus reveals the result of this project, a running proof-of-concept for a Lexus Sport Yacht, at Di Lido Island on Biscayne Bay, Miami Beach, Fla.
DETROIT, Jan. 10, 2017 – With its radical new design, coupe-like silhouette and interior inspired by traditional Japanese aesthetics, the all-new 2018 Lexus LS 500 was named 2017 EyesOn Design Award for Design Excellence – Interior Design at the 2017 North American International Auto Show (NAIAS) in Detroit today.
DETROIT, January 9, 2017 — It is possible that no single automobile has, upon introduction, upended its category as decisively as the first Lexus LS did when it launched the luxury brand 28 years ago. The 1990 LS 400 was the original luxury disruptor, winning critical acclaim and astonishing customers by setting new benchmarks for comfort, powertrain performance and smoothness, quietness, build quality, attention to detail, and dependability. The brand supported that groundbreaking vehicle by setting and maintaining new standards for customer service and satisfaction.
Toyota Announces the Accident Reduction Effects of Intelligent Clearance Sonar, a Safety Support Technology for Parking
Toyota City, Japan, December 26, 2016 — Toyota Motor Corporation conducted a survey of accidents occurring in parking lots involving three models (the Alphard, the Vellfire, and the Prius) which have been equipped with the Intelligent Clearance Sonar (ICS) system. The survey was conducted during the 18-month period from January 2015 to June 2016 on the ICS?a system which helps to prevent or mitigate collision damage in parking spaces. According to the survey of data concerning approximately 2,500 accidents from insurance companies that cover the policies for about 60,000 of these above mentioned vehicles, pedal misapplication accidents fell by approximately 70%, and accidents related to reversing have been reduced by approximately 40%.
Palo Alto, Calif., Dec. 16, 2016 — Toyota Research Institute (TRI) announced today that Toyota is bringing the Prius Challenge to the Sonoma Raceway for the third iteration of its ongoing Onramp series, an innovation event designed to engage the startup and tech community. This year’s event, to be held on March 3, 2017, will be hosted by Toyota Research Institute (TRI) and will feature a team competition where participants optimize their driving based on data and simulation from a connected Toyota Prius.
PARK CITY, UT (Dec. 12, 2016) – The U.S. Ski and Snowboard Association (USSA) and Toyota have reached an agreement that makes Toyota title sponsor of the U.S. Grand Prix. Now in its 21st season, the U.S. Grand Prix is the longest running winter action sports tour featuring the best skiing and snowboarding athletes in the world.