TORRANCE, Calif. (Dec. 5, 2016) — To highlight the impressive styling of the new 2017 IS, Lexus today unveiled a custom vehicle wrapped in 41,999 programmable LEDs that turn the car into a screen capable of broadcasting dynamic graphics and videos. The car, which is designed to send a bold signal, is featured in UK chart-topping artist Dua Lipa’s new music video for her hit song “Be the One.” The first-of-its-kind collaboration pairs Dua Lipa’s powerful vocals with an ethereal storyline, featuring the vehicle as a character and visual anchor in a story that also casts actor Ansel Elgort (“Divergent”; “The Fault in Our Stars”) as Dua's former love.
Toyota City, Japan, December 6, 2016 — Toyota Motor Corporation, in pursuit of superb driving and environmental performance, and based on the Toyota New Global Architecture (TNGA) structural reform for making ever-better cars, has developed advanced engines and transmissions and further evolved its hybrid systems. Toyota intends to deploy these new powertrain units in a rapidly broadening range of vehicle models, starting in 2017.
Plano, Texas, Dec. 8, 2016 — For the third year in a row, Toyota has topped the Insurance Institute for Highway Safety’s (IIHS) annual list of safety awards. Twelve Toyota and Lexus vehicles won IIHS awards in 2017, with nine receiving its highest award, the TOP SAFETY PICK+, the most of any manufacturer.
The introduction of the new LC performance coupe is a significant illustration of Lexus’ dedication to create cars with exciting, emotional designs and exhilarating performance.
Toyota Research Institute Announces All-Star Leadership Team for Artificial Intelligence and Robotics Research
Las Vegas, Jan. 5, 2016 — The Toyota Research Institute (TRI) today announced the hiring of its technical leadership team, bringing together an all-star group of scientists and engineers to help drive research into artificial intelligence and robots. TRI CEO Gill Pratt introduced the technical team and initial TRI research programs in a press conference at the 2016 International Consumer Electronics Show. In addition to the technical team, TRI work will be guided by an Advisory Board of corporate, scientific and public policy leaders from around the world.
TORRANCE, Calif. (Jan. 4, 2016) — Today Lexus debuted a national integrated marketing campaign for the entirely redesigned Lexus RX luxury crossover. With a modern interior wrapped in a chiseled exterior, the revolutionary new RX demonstrates that sophistication can have an edge. The marketing campaign targets customers looking for an SUV that’s as interesting as their dynamic lifestyles.
Las Vegas, Jan. 4, 2016 — Toyota announced its next-generation connected vehicle framework at the 2016 Consumer Electronics Show in Las Vegas, Nevada, accelerating its initiatives to provide its customers with greater convenience and increased data security. The framework builds on advances in automobile, IT, and communications systems to enhance Toyota vehicles with connected technologies.
Filed under: Green , Lexus , Toyota , Hybrid Lexus’s Mark Templin isn’t sold on plug-in hybrid powertrain technology as a viable way to reduce emissions. Continue reading Why Lexus shies away from plug-in hybrids Why Lexus shies away from plug-in hybrids originally appeared on Autoblog on Mon, 20 Apr 2015 10:00:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Design/Style , Plants/Manufacturing , Buick , Cadillac , Ford , Land Rover , Toyota , Classics , Luxury We curate the week’s events with a focus on Ford’s latest design projects inspired by the GT supercar. Plus, we’ve got other news and notes from around the automotive world. Continue reading Weekly Recap: Ford GT inspires guitar, foosball table, sailboat Weekly Recap: Ford GT inspires guitar, foosball table, sailboat originally appeared on Autoblog on Sat, 18 Apr 2015 10:59:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Green , Toyota , Japan , Emerging Technologies , Technology , Hydrogen The chief engineer of the Toyota Mirai doesn’t think that there’s a future in fast-charging EVs because they put too much strain on the electrical grid and have a short range. Unsurprisingly, he thinks the future is in hydrogen. Continue reading Toyota throwing water on fast-charging EVs Toyota throwing water on fast-charging EVs originally appeared on Autoblog on Fri, 17 Apr 2015 19:56:00 EST. Please see our terms for use of feeds . Permalink