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Toyota Sets a Goal of Mobility For All in Global "Start Your Impossible" Campaign

Toyota Sets a Goal of Mobility For All in Global "Start Your Impossible" Campaign

November 1, 2017 by · Leave a Comment 

TOYOTA CITY, Japan (Nov. 1, 2017) – Toyota continues its evolution as a mobility company with its first-ever global marketing campaign. “Start Your Impossible” launches today in 24 countries in celebration of Toyota’s eight-year global sponsorship of The Olympic and Paralympic Games as the first-ever Mobility Partner in the history of The Olympic Partner (TOP) Programme to sponsor the mobility category.

Toyota Brings the "Power of New" to SEMA 2017

Toyota Brings the "Power of New" to SEMA 2017

October 31, 2017 by · Leave a Comment 

PLANO, Texas, Oct. 31, 2017 — Toyota’s collection of 18 vehicles on display at the 2017 Specialty Equipment Market Association (SEMA) Show pays tribute to the latest iteration of Toyota’s best-selling vehicle, the all-new 2018 Camry, and the first-ever C-HR Crossover Utility Vehicle (CUV).

Challenge accepted: Toyota production engineers turn status quo on head

Challenge accepted: Toyota production engineers turn status quo on head

October 31, 2017 by · Leave a Comment 

GEORGETOWN, Ky. (October 30, 2017) – It’s a big task, but Toyota Motor North America has the best and brightest accepting the challenge: innovate and problem solve to create the next generation of manufacturing technology. Today’s newly opened $80 million, 235,000 square foot state-of-the-art and environmentally-conscious Production Engineering and Manufacturing Center (PEMC) in Georgetown, Kentucky, is the final building constructed under the “One Toyota” project, and is both a statement on Toyota’s commitment to investing in the future of American manufacturing and a home base for a key group of more than 600 Toyota engineers.

Toyota Title Pursuits Continue in NASCAR, NHRA Postseasons

Toyota Title Pursuits Continue in NASCAR, NHRA Postseasons

October 26, 2017 by · Leave a Comment 

The NASCAR Playoffs continue this weekend at Virginia’s Martinsville Speedway with the Monster Energy NASCAR Cup Series and NASCAR Camping World Truck Series set to compete on the paperclip-shaped track that has been fortuitous to Toyota drivers.

Breakdowns and Highway Companions

Breakdowns and Highway Companions

October 25, 2017 by · Leave a Comment 

HOUGHTON, Mich. (October 24, 2017) – When Toyota Motor North America (TMNA) R&D Executive Vice President Shinichi Yasui learned that a group of engineers, technicians and other Toyota team members compete in Rally America competitions, he was intrigued. When he found out they were racing in a Corolla iM, for which he had been chief engineer, he decided this was something he needed to see for himself. So, he and two other R&D executives accompanied the Toyota R&D Rally Team to the Lake Superior Performance Rally (LSPR) in Michigan’s Upper Peninsula last weekend. The Rally America event, which takes place among the woods and wildflowers along U.S. 41, is among the most challenging events on the rally schedule.

Lexus Introduces Two New Vehicles Inspired by Marvel Studios’ "Black Panther" Ahead of SEMA 2017

Lexus Introduces Two New Vehicles Inspired by Marvel Studios’ "Black Panther" Ahead of SEMA 2017

October 24, 2017 by · Leave a Comment 

LOS ANGELES (Oct. 24, 2017) — When a Super Hero is your muse, the results can be amazing. And Lexus is proving just that with two new vehicles inspired by its team-up with Marvel Studios’ “Black Panther”—a 2018 LC Inspiration Series production car and a concept coupe dubbed the Black Panther Inspired LC. As previously announced, Lexus and Marvel have collaborated to pair the 2018 Lexus LC 500 with Marvel’s dynamic Black Panther character in the highly anticipated film, Marvel Studios’ “Black Panther,” in U.S. theaters February 16, 2018.

UPDATED: Toyota Provides $3 million in Relief for Hurricane Harvey

August 31, 2017 by · Leave a Comment 

PLANO, Texas (August 30, 2017) – Toyota Motor North America (TMNA) is partnering with Toyota Financial Services (TFS), The Friedkin Group, Gulf States Toyota (GST) and Toyota and Lexus dealers nationwide, to provide a combined relief effort of over $3 million to serve the people impacted by Hurricane Harvey. The group’s relief efforts include funds to organizations such as the St. Bernard Project and American Red Cross, matching contributions, in-kind donations, volunteerism, and the donation of pre-owned vehicles

Four Tribal Colleges Receive ‘Toyota TCU STEM Award’ from American Indian College Fund

Four Tribal Colleges Receive ‘Toyota TCU STEM Award’ from American Indian College Fund

August 23, 2017 by · Leave a Comment 

August 17, 2017, DENVER – A program that encourages American Indians to pursue STEM education and environmental research earned Southwestern Indian Polytechnic Institute (SIPI) in Albuquerque, N.M. the ‘Toyota TCU STEM Award’ grand prize. SIPI received a Toyota vehicle and $5,000 to off-set maintenance and insurance costs.

Millen Looks to Close Out Perfect Season at Ojibwe Forests

Millen Looks to Close Out Perfect Season at Ojibwe Forests

August 23, 2017 by · Leave a Comment 

Plano, Texas, August 22, 2017— Fresh off an American Rally Association 2WD class championship-clinching victory at the New England Forest Rally, Ryan Millen and Rally RAV4 head to Minnesota’s Ojibwe Forests Rally chasing a rare perfect season.

Busch Sweeps Bristol, while Toyota wins in NHRA, USAC

Busch Sweeps Bristol, while Toyota wins in NHRA, USAC

August 21, 2017 by · Leave a Comment 

Toyota’s Kyle Busch recorded just the second NASCAR race week sweep by a lone driver when he won three national series races at Tennessee’s Bristol Motor Speedway this week – matching a feat he accomplished at the track in August 2010.

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