Toyota Announces the Accident Reduction Effects of Intelligent Clearance Sonar, a Safety Support Technology for Parking
Toyota City, Japan, December 26, 2016 — Toyota Motor Corporation conducted a survey of accidents occurring in parking lots involving three models (the Alphard, the Vellfire, and the Prius) which have been equipped with the Intelligent Clearance Sonar (ICS) system. The survey was conducted during the 18-month period from January 2015 to June 2016 on the ICS?a system which helps to prevent or mitigate collision damage in parking spaces. According to the survey of data concerning approximately 2,500 accidents from insurance companies that cover the policies for about 60,000 of these above mentioned vehicles, pedal misapplication accidents fell by approximately 70%, and accidents related to reversing have been reduced by approximately 40%.
Palo Alto, Calif., Dec. 16, 2016 — Toyota Research Institute (TRI) announced today that Toyota is bringing the Prius Challenge to the Sonoma Raceway for the third iteration of its ongoing Onramp series, an innovation event designed to engage the startup and tech community. This year’s event, to be held on March 3, 2017, will be hosted by Toyota Research Institute (TRI) and will feature a team competition where participants optimize their driving based on data and simulation from a connected Toyota Prius.
PARK CITY, UT (Dec. 12, 2016) – The U.S. Ski and Snowboard Association (USSA) and Toyota have reached an agreement that makes Toyota title sponsor of the U.S. Grand Prix. Now in its 21st season, the U.S. Grand Prix is the longest running winter action sports tour featuring the best skiing and snowboarding athletes in the world.
TORRANCE, Calif. (Dec. 5, 2016) — To highlight the impressive styling of the new 2017 IS, Lexus today unveiled a custom vehicle wrapped in 41,999 programmable LEDs that turn the car into a screen capable of broadcasting dynamic graphics and videos. The car, which is designed to send a bold signal, is featured in UK chart-topping artist Dua Lipa’s new music video for her hit song “Be the One.” The first-of-its-kind collaboration pairs Dua Lipa’s powerful vocals with an ethereal storyline, featuring the vehicle as a character and visual anchor in a story that also casts actor Ansel Elgort (“Divergent”; “The Fault in Our Stars”) as Dua's former love.
Toyota City, Japan, December 6, 2016 — Toyota Motor Corporation, in pursuit of superb driving and environmental performance, and based on the Toyota New Global Architecture (TNGA) structural reform for making ever-better cars, has developed advanced engines and transmissions and further evolved its hybrid systems. Toyota intends to deploy these new powertrain units in a rapidly broadening range of vehicle models, starting in 2017.
Plano, Texas, Dec. 8, 2016 — For the third year in a row, Toyota has topped the Insurance Institute for Highway Safety’s (IIHS) annual list of safety awards. Twelve Toyota and Lexus vehicles won IIHS awards in 2017, with nine receiving its highest award, the TOP SAFETY PICK+, the most of any manufacturer.
The introduction of the new LC performance coupe is a significant illustration of Lexus’ dedication to create cars with exciting, emotional designs and exhilarating performance.
Toyota Research Institute Announces All-Star Leadership Team for Artificial Intelligence and Robotics Research
Las Vegas, Jan. 5, 2016 — The Toyota Research Institute (TRI) today announced the hiring of its technical leadership team, bringing together an all-star group of scientists and engineers to help drive research into artificial intelligence and robots. TRI CEO Gill Pratt introduced the technical team and initial TRI research programs in a press conference at the 2016 International Consumer Electronics Show. In addition to the technical team, TRI work will be guided by an Advisory Board of corporate, scientific and public policy leaders from around the world.
TORRANCE, Calif. (Jan. 4, 2016) — Today Lexus debuted a national integrated marketing campaign for the entirely redesigned Lexus RX luxury crossover. With a modern interior wrapped in a chiseled exterior, the revolutionary new RX demonstrates that sophistication can have an edge. The marketing campaign targets customers looking for an SUV that’s as interesting as their dynamic lifestyles.
Las Vegas, Jan. 4, 2016 — Toyota announced its next-generation connected vehicle framework at the 2016 Consumer Electronics Show in Las Vegas, Nevada, accelerating its initiatives to provide its customers with greater convenience and increased data security. The framework builds on advances in automobile, IT, and communications systems to enhance Toyota vehicles with connected technologies.