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What’s in a trademark? Sometimes, the next iconic car name

What’s in a trademark? Sometimes, the next iconic car name

August 8, 2014 by · Leave a Comment 

Filed under: Government/Legal , Buick , Chevrolet , Chrysler , Dodge , Ford , GM , Lexus , Toyota The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists. Why has Toyota applied to trademark ” Supra ,” the name of one of its legendary sports cars, even though it hasn’t sold one in the United States in 16 years? Why would General Motors continue to register ” Chevelle ” long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to “313,” the area code for Detroit ? There are a lot of possible answers to these questions, since automakers apply for trademarks for a variety of reasons. While a filing can be the first sign of a new model – or the return of an old favorite – moving to secure a trademark can just as easily be a smoke signal. Frequently, it’s just a routine legal procedure to maintain rights to a famous name so it can be used on t-shirts and coffee mugs. The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists. Though there’s strong circumstantial evidence Toyota may in fact be working on a Supra-successor, for now the name is simply a filing that’s weaving its way through the federal bureaucracy. Toyota has let the Supra trademark lapse in the past before reapplying for it.

Three Reasons You Should Be Driving a Hybrid

Three Reasons You Should Be Driving a Hybrid

August 8, 2014 by · Leave a Comment 

You don’t have to be a pious Prius driver (but it sure helps) to enjoy the benefits of hybrid technology.

2015 Tundra TRD Pro Series Set to Get Dirty in SCORE Baja 1000 Race

2015 Tundra TRD Pro Series Set to Get Dirty in SCORE Baja 1000 Race

August 7, 2014 by · Leave a Comment 

TORRANCE, Calif. (August 5, 2014) – Toyota Racing Development (TRD) and Toyota Truck Chief Engineer, Mike Sweers, enter the new 2015 Tundra TRD Pro Series in the 47 th Tecate SCORE Baja 1000. The lightly modified Tundra Pro Series will compete in the Full Size Stock Class this November 12-16 in Ensenada, Mexico. full_image_path: D:InetpubtoyotamediahtdocsimagesToyota_Baja1000_TRDPro_Tundra_001_thumb.jpg feed_brand_code:

Toyota Commits $1 Million to Help the City of Detroit and Secure the Future of the Detroit Institute of Arts

Toyota Commits $1 Million to Help the City of Detroit and Secure the Future of the Detroit Institute of Arts

August 6, 2014 by · Leave a Comment 

DETROIT (August 6, 2014) — The Detroit Institute of Arts (DIA) announced today that Toyota Motor North America pledged $1 million toward the DIA’s commitment to raise $100 million as part of a “grand bargain” that will help the City of Detroit emerge from bankruptcy, support city pensioners and protect the museum’s art collection for the public. full_image_path: D:InetpubtoyotamediahtdocsimagesNagata_TEMA_Gov_Synder_8_6_2014_thumb.jpg feed_brand_code:

The Crafted Line by Lexus Debuts at the 2014 Pebble Beach Concours d’Elegance with Exclusive TUMI Luggage Set

The Crafted Line by Lexus Debuts at the 2014 Pebble Beach Concours d’Elegance with Exclusive TUMI Luggage Set

August 6, 2014 by · Leave a Comment 

TORRANCE, Calif. (August 5, 2014)

Robust North America Sales Help Global Toyota Post a 4.6% Rise in Q1 Net Income

Robust North America Sales Help Global Toyota Post a 4.6% Rise in Q1 Net Income

August 5, 2014 by · Leave a Comment 

Led by strong sales in North America, cost reductions, favorable currency exchange rates and a gain due to valuation gains/losses from interest-rate swaps, Toyota’s global net income jumped 4.6 percent during the first quarter (April 1 – June 30, 2014) of the 2015 fiscal year. full_image_path: D:InetpubtoyotamediahtdocsimagesToyota_red_logo_thumb_2014080500524090.jpg feed_brand_code:

Toyota Sienna Swagger Wagon rides again with Busta Rhymes

Toyota Sienna Swagger Wagon rides again with Busta Rhymes

August 5, 2014 by · Leave a Comment 

Filed under: Minivan/Van , Marketing/Advertising , Videos , Toyota Let’s face it: there are few things less “gangsta” than a minivan (which goes a long way towards explaining why crossovers have been gradually taking their place as the family-hauler of choice across America, but we digress). The point here is not lost on Toyota , which has embraced the uncool image of the minivan with the Swagger Wagon campaign. We first saw the suburban-goes-urban campaign pop up with the introduction of the new Sienna back in 2010. And now that the Sienna’s been updated for 2015 , the campaign is back again, featuring none other than Trevor Tahiem Smith, Jr. himself… better known to most as Busta Rhymes. The decidedly white-bread video spot that follows may make you cringe, but you’ve got to admit that it’s well done, even if it doesn’t have the charm and freshness of the original . Continue reading Toyota Sienna Swagger Wagon rides again with Busta Rhymes Toyota Sienna Swagger Wagon rides again with Busta Rhymes originally appeared on Autoblog on Mon, 04 Aug 2014 19:06:00 EST. Please see our terms for use of feeds . Permalink

Toyota Welcomes National Association of Hispanic Journalists Convention to San Antonio, Home of Toyota Tacoma and Tundra Vehicles

Toyota Welcomes National Association of Hispanic Journalists Convention to San Antonio, Home of Toyota Tacoma and Tundra Vehicles

August 5, 2014 by · Leave a Comment 

SAN ANTONIO (August 4, 2014) – Toyota is pleased to welcome the National Association of Hispanic Journalists (NAHJ) to San Antonio, where the Toyota Tacoma and Tundra vehicles are manufactured. Toyota is the title sponsor of the NAHJ 2014 Convention, which runs August 7 through August 9, at the Henry B. Gonzalez Convention Center. This year marks the 30th anniversary of NAHJ, an organization dedicated to increasing the visibility of Latinos in the news industry. full_image_path: D:InetpubtoyotamediahtdocsimagesToyota_red_logo_thumb_20140801174748459.jpg feed_brand_code:

Toyota’s $10,000 Donation May Give the Ultimate Beauty Maven a Stylish Updo

Toyota’s $10,000 Donation May Give the Ultimate Beauty Maven a Stylish Updo

August 4, 2014 by · Leave a Comment 

BOSTON, Aug. 3, 2014

Toyota Motor Sales Issues July 2014 Sales Preview

Toyota Motor Sales Issues July 2014 Sales Preview

August 3, 2014 by · Leave a Comment 

TORRANCE, Calif. (August 1, 2014) – Toyota, Scion and Lexus today reported July 2014 sales results of 215,802 units, an increase of 7.3 percent from July 2013 on a daily selling rate (DSR). On a raw-volume basis, unadjusted for 26 selling days in July 2014 versus 25 selling days in July 2013, sales increased 11.6 percent from year-ago month.

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