Filed under: Marketing/Advertising , GM , Toyota General Motors might be mired in several recalls , as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker’s response to those recalls. However, the company can celebrate taking the title of the US’ second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent. The country’s biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation’s second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC . AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
Filed under: Budget , Hatchback , Mazda , Toyota As basic transportation goes, there’s not a lot to complain about with the Toyota Yaris . The five-door hatch (not to mention its JDM cousin, the Vitz) are due for upgrades, though, having toddled along in its current form since the 2011 model year. Now, we have what looks to be leaked images of the new Yaris, straight from a Japanese brochure. The next-gen Yaris was previewed in Frankfurt by the Yaris Hybrid-R Concept . Surprisingly, both the standard version and the RS (shown above) share a strong resemblance with the Frankfurt concept. That gaping lower intake remains, while a pointy, sharp front end shares a resemblance with the new Aygo city car (though the Yaris won’t have a giant X on its face like its smaller cousin). The lower intake is flanked by a pair of what we’re guessing are non-functional grilles, which house the fog lights. There are only a few small images of the rear of the car, which looks more like an evolution of the current five-door hatch. The interior looks rather racy, with a small, thick-rimmed, leather-wrapped steering wheel and black cloth seats with red contrast stitching. There’s a bright red button to the right of the steering wheel on this right-hand-drive JDM model, which could indicate the arrival of pushbutton start.
Paul Ricard, France
Filed under: Budget , Sedan , Toyota Looks like the new, ” more emotional ” Toyota Camry designer Kevin Hunter talked about back in January is going to arrive very soon, with news that Toyota’s bread-and-butter sedan will be getting an update in just a few weeks time at the 2014 New York Auto Show . “On April 16 at the New York International Auto Show, we will make an important announcement about America’s best-selling car, the Toyota Camry,” said Curt McAllister, Toyota product news manager, in an emailed statement. Considering the high-profile nature of the NYAS – not to mention the competition that will be shown there – it makes sense that Toyota would choose to unveil something as significant as a major refresh at the Javits Center. We wish we had more to tell you than this, but unfortunately, that’s about all we’ve got to go on at this time. Of course, we’ll have much more for you during the lead up to NYAS, including any leaks of the refreshed Camry. Stay tuned. Heavily updated 2015 Toyota Camry to bow in New York originally appeared on Autoblog on Thu, 27 Mar 2014 16:29:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Sedan , Recalls , Toyota Toyota has issued a voluntary safety recall for 119,000 2003-2004 Avalon models because in some cases the airbags could inadvertently deploy. The automaker says that circuits within the airbag control module could be damaged by electrical noise, which could cause the front airbags and seatbelt pre-tensioners to activate. Dealers are going to repair cars by adding an electrical noise filter to the module. Owners will be notified by first class mail. Toyota Public Affairs Manager Cindy Knight told Autoblog that there was one reported injury caused by the sudden deployment, but there have been no accidents or crashes. The company is currently preparing the parts for dealers now, and the component takes 90 minutes to two hours to install. “We don’t believe there are any other affected models,” said Knight. Toyota previously recalled 373,000 2000-2004 Avalons in 2010 due to a fault with the steering lock . The company installed a new steering column bracket on the models. Continue reading 119K Toyota Avalon sedans recalled over airbag woes 119K Toyota Avalon sedans recalled over airbag woes originally appeared on Autoblog on Thu, 27 Mar 2014 18:30:00 EST.
TORRANCE, Calif., March 27, 2014 – Toyota Motor Sales, U.S.A., Inc. today announced that it will conduct a voluntary safety recall of approximately 119,000 MY 2003-2004 Avalon sedans.
TORRANCE, Calif. (March 27, 2014)
Filed under: Government/Legal , Recalls , Safety , GM , Toyota In the past, if an automaker did something wrong, they were usually prosecuted by the US government through something called the TREAD Act. Short for Transportation Recall Enhancement, Accountability and Documentation Act, it basically requires automakers to report recalls in other countries, along with any and all serious injuries or deaths, to the National Highway Traffic Safety Administration . Failing to report or attempting to conceal anything when there’s been a death or serious injury constitutes a criminal liability. The idea is that this setup puts the onus on manufacturers to keep NHTSA apprised of safety related issues before they become a problem in the US, thereby allowing the regulator to better protect consumers. In theory, it sounds like a relatively airtight set of rules for dealing with misbehaving automakers. That didn’t stop the US Department of Justice from ignoring TREAD in its prosecution of Toyota’s handling of the unintended acceleration recall, though. The result of this new approach, which charged Toyota with wire fraud, was a $1.2 billion settlement . Now, the wire-fraud approach could be used for the expected case between the US government and General Motors , based on the statements of Attorney General Eric Holder , who specifically mentioned “similarly situated companies” when discussing Toyota. In order to make wire fraud stick, US prosecutors would need to prove criminal intent. As explained by Reuters , that means there needs to be evidence that GM actively misled either regulators like NHTSA, or the general public, all in a bid to maintain sales.