Filed under: Sedan , Toyota , New Car Reviews Prognosis Negative How do doctors do it? How do they tell people that their loved ones are sick, afflicted, or even terminal? Sure, it’s one thing to deliver bad news like a mechanic: “Your transmission’s fried lady, that’s gonna be three grand.” But doctors need to be sensitive to the great anguish that will accompany their diagnosis. Nobody wants to find out that their formerly healthy family member isn’t well, and a doctor’s compassion is as important as his healing hand. The way the news gets delivered is crucial to how a patient, family and friends come to accept the situation and cope with treatment and its aftermath. Can we then, get a doctor to write this review of the new Camry? Because after a week behind the wheel of the 2012 Toyota Camry SE V6, one thing is clear: This best-seller is ailing. Now, we understand that the car is a veritable institution – there are presently some 40,000 people snapping up Camrys every month. And yes, for most of the car buying public, the new midsize Toyota will continue to provide safe and suitable, if unsurprising, transportation. By our estimation, however, there are at least two, probably three, maybe even four or five other midsize sedans offering a better overall package of price, performance and personality than Toyota’s breadwinner.
Filed under: Sedan , Marketing/Advertising , Videos , Toyota You know those Toyota commercials that we never get, the ones aired in distant lands like Australia and Brazil and that are, oh, interesting? We’re finally getting one. Toyota is returning to Super Bowl advertising after a three-year hiatus with a 30-second version of this longer-form 60-second spot for the 2012 Camry , and we think it’s amusing enough to be worthy of The Big Game. This is a continuation of the reinvention theme introduced in the first 2012 Camry ad last year, and this commercial adds some comedy, a welcome change from Toyota’s typically sober marketing campaigns. Toyota will also air a second 30-second spot during the NFL’s championship game. Check it out in long form (along with the official press release) after the jump . Continue reading Toyota returns to Super Bowl with “It’s Reinvented!” Camry commercial Toyota returns to Super Bowl with “It’s Reinvented!” Camry commercial originally appeared on Autoblog on Mon, 30 Jan 2012 03:00:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Sedan , Marketing/Advertising , Videos , Toyota Company : Toyota Motor Sales, U.S.A. Brand : Toyota Medium : TV Ad Agency : Saatchi & Saatchi, LA Product : Toyota Camry Campaign : It’s Ready. Are You? What We Like : What makes the Camry the right car for so many families is its overall competence in all aspects of everyday driving, and this advertisement does a good job of reminding consumers that the 2012 Camry has all the bells and whistles you could want while also managing to be safe (10 airbags) and efficient (43 miles per gallon for the hybrid). There’s a techy side to the ad, but it’s not full of techno-babble and it comes across in an easy manner. Plus, the pooch at the end adds just the right amount of levity. What We Don’t Like : Not much. The ad hits all the major points Toyota wants to put into the minds of consumers, and does so in a clever way. As enthusiasts, we always love to see great driving footage and ad copy that focuses on the actual act of piloting a car, but that’s really not what the Camry – and indeed most of this entire automotive segment – is all about. Strategy : There isn’t a single model that Toyota sells in the United States that’s more crucial to its success than the mid-size Camry sedan.
Filed under: Coupe , Toyota If we’re honest, our memories of the Toyota Camry Solara aren’t exactly fond. And as much as we’d like to look back on Toyota’s Red Hat Society coupe and convertible through a pair of rose-tinted glasses, we’ll be content with our currently Solara-less lives. But now there’s a new Camry , and a whole new world of possibilities. Is it possible that the Solara name (or, at least, form) could be resurrected? Automotive manipulator Theophilus Chin now offers this idea of what a two-door 2012 Camry could look like, and while it’s decidedly more aggressive than any Solara that came before it, we still can’t help but receive it with a resounding “meh.” Still, Honda sells the Accord Coupe , and Nissan offers a two-door version of the Altima , so there could be room in the market for a Camry coupe yet again. Hold on to your (red) hats. 2012 Toyota Camry Solara coupe imagined originally appeared on Autoblog on Wed, 07 Sep 2011 19:00:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Sedan , Plants/Manufacturing , Toyota Toyota is allowing its North American teams a bit more freedom to build cars that best suit the market in which they work. Earlier in the year, Toyota announced that American designers would be more keyed in to model development, and now comes word that the automaker will no longer be importing Japanese-built Camry sedans into our market. Instead, starting with the 2012 Camry, the popular mid-size sedan will be built Stateside. Toyota aims to sell 360,000 examples of the Camry per year. In order to produce enough units, Toyota will build the car at both its Georgetown, Kentucky plant and Subaru’s assembly facility in Indiana. By building the Camry in the U.S., the automaker will be attempting to offset losses through dollar-yen exchange rates while also providing a boost to local production facilities. Toyota to stop importing Camry models from Japan originally appeared on Autoblog on Wed, 07 Sep 2011 08:59:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Sedan , Europe , Toyota , Russia Toyota Ukraine has released the skinny on what some other parts of the world can expect to see from the 2012 Toyota Camry . It’s impossible for us to say who, besides Russia, will be getting this Camry variant, but we do clearly spot a front fascia that’s a good bit different than what’s available here in the land of the free. The lower air intake boasts a slimmer profile for less of an open-jaw look. Likewise, the rear valance has gone under the knife with additional detailing that abandons the rounded profile of the American car. The final package may be a bit more refined in style, though mechanically the two sedans remain more or less identical. Buyers in the old country can lay their hands on the same engine options as their American counterparts. Those include a 2.5-liter inline four-cylinder good for 18 horsepower and a 3.5-liter V6 with a snappy 268 horsepower. Toyota calls the vehicle a “business sedan,” and according to our Google translator, prices start at $33,050. Toyota Ukraine reveals new Camry for other parts of the world originally appeared on Autoblog on Thu, 25 Aug 2011 19:30:00 EST. Please see our terms for use of feeds .
Filed under: Sedan , Marketing/Advertising , Videos , Toyota Toyota has finally pulled the wraps off its all-new 2012 Camry , and the marketing machine is now in full swing. The automaker is hitting the virtual airwaves with a trio of commercials highlighting its newest midsize sedan, as well as Toyota’s love for NASCAR. Kyle Busch helps out with some smoky burnouts, high-speed driving and general information about the Camry Hybrid , and yes, that does seem a bit incongruous. The first spot posted after the jump is titled ” Electrified “, and shows the NASCAR Camry turning donuts before being hit with some electricity and turning into a Camry Hybrid. The other two showcase Busch showing off for the camera. We can only hope no police were on the scene … Hop the jump to check out Toyota’s first three commercials for the 2012 Camry. Continue reading First 2012 Toyota Camry commercials look to burn up the interwebs First 2012 Toyota Camry commercials look to burn up the interwebs originally appeared on Autoblog on Wed, 24 Aug 2011 19:59:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Car Buying , Sedan , Toyota We’ve just given you our first impressions of the redesigned 2012 Toyota Camry . Now, Toyota is ready to give you pricing, and it’s good news if you’re in the market for this mid-size mainstay. Pricing stays the same for some of the 2012 trims, while it’s actually gone down for a few others. The 2012 Camry family hierarchy shakes out with the base-model L before moving up to the LE, XLE and SE trims. The Camry Hybrid is only available in LE or XLE guise. Pricing for the 2012 Camry L starts at $21,995. If you want to move up to the LE, you only need $545 more for a total of $22,500, which is about $200 less than the 2011 LE. Another $500 brings you to the four-cylinder-equipped Camry SE, which costs $23,000 and is priced $965 lower than the 2011 model it replaces. The V6 SE will cost $26,400, which is consistent with 2011 pricing. In the market for the top-shelf XLE?