Filed under: Hybrid , Sedan , Safety , Hatchback , Chevrolet , Hyundai , Toyota The Insurance Institute for Highway Safety has crowned two sedans and a hatchback as Top Safety Picks: the 2013 Chevrolet Malibe Eco , 2012 Hyundai Azera and 2012 Toyota Prius c . The redesigned 2013 Malibu joins its 2012 model-mate as a Top Pick, and the 2013 earned a good side impact rating even without its optional side airbags. The Prius c also has siblings that have won the award, the Prius and Prius v . The Azera had been rated in a few earlier tests, but in completing the testing regime with good marks all ’round it earned the accolade. The Top Pick moniker is given to vehicles that score “Good” in the IIHS’s front, side, rollover and rear-impact tests. Have a look below for video of the Malibu and Prius c going through their side-impact exams. Continue reading IIHS crowns three new Top Safety Picks [w/video] IIHS crowns three new Top Safety Picks [w/video] originally appeared on Autoblog on Thu, 17 May 2012 09:27:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Car Buying , Budget , Hybrid , Hatchback , Toyota Toyota is pretty sure that its expanded Prius family will drive up sales of the world’s best-selling hybrid, and the early sales returns indicate that the company is right, right, right. After the Prius V sold about 8,400 units in the U.S. in the first ten weeks , the smaller, cheaper and more efficient 2012 Toyota Prius C is also getting a lot of attention. Toyota announced today that the C sold 1,201 units in just the first three days it was on sale. That’s enough to make it “one of Toyota’s fastest-selling vehicles,” according to the automaker, which also pointed out that those three days of sales is more than either the Nissan Leaf or Chevrolet Volt sold all last month. If anything, those 1,201 sales are not as impressive as the C managed in Japan (where it is badged ‘Aqua’) – Toyota obtained 120,000 orders in the first five days it was on sale , though it isn’t immediately clear how many units have actually been sold. So far, the newly expanded Prius family has sold almost 10,000 units in the U.S. through the first half of March. This certainly points to the Prius franchise doing well in 2012. Last year in the U.S., Toyota sold 136,463 examples of its Prius Liftback (it sold 140,928 in 2010) and expects to sell 220,000 Prius models of all types here this year.
Filed under: Hybrid , Marketing/Advertising , Videos , Hatchback , Toyota The curtain’s been lifted on the ad campaign for the Toyota Prius C , and it’s all about the game of life via the boardgame The Game of Life. The first spot is called Malti-poo and in it’s ad-speaky way it targets “city-dwelling millennials” as it “demonstrates key vehicle attributes in a fun and approachable way.” It “embodies the youthful spirit of the vehicle and offers creative content that integrates this iconic childhood game” while it also “offers visual tools and easy ways to share digestible information and collect opinions.” In English: it’s trying to hook first-time car buyers on the notable features of the Prius C in inventive ways. Case in point: the Malti-poo spot will be followed by one called “Dolphin Tattoo,” and platforms will include broadcast television, print, consumer experience and a YouTube channel that provides car buying and financial advice. See below for the ad and the press release describing the campaign. Continue reading Toyota Prius C ad campaign begins with “Malti-poo” spot Toyota Prius C ad campaign begins with “Malti-poo” spot originally appeared on Autoblog on Mon, 12 Mar 2012 18:00:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Car Buying , Hybrid , Hatchback , Toyota You can now build and price a little Toyota Prius C of your own, all of which can be done in a configurator that appears to have been designed by Max Headroom and Pixar. The latest and littlest memeber of the Prius family comes in four stock grades, conveniently numbered One, Two, Three and Four. To get the game started you’ll need $19,710 in configurator money for the Prius C One – that’s an $18,950 base price and $760 for destination charges. Even the least of the four comes with options like Bluetooth and remote keyless entry, the only conspicuous base-model giveaway being the 15-inch steel wheels. Head for the Prius C Four, as we did, and you’ll start at $23,990 and get all the trimmings. The single most substantive option at this height is a $1,150 set of premium, bladed alloy wheels to replace the standard alloys. They aren’t even an option on the One. The other exterior and interior options are mainly cosmetic, like protective film and side moldings, or convenience, like an ashtray cup and a cargo tray. Checking every box will set you back $26,287. It’s pretty straightforward – for instance, there are nine exterior colors, one is black, then there are two variations on white, red and blue.