Filed under: Car Buying , Sedan , Toyota Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News , Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. “I’m not sure we can do much more than 400 [thousand] today,” Lentz said. But that doesn’t mean Camry sales are shrinking – on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it’s just that the company isn’t keeping pace with segment’s current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. “Are we going to lose [Camry] share? Probably so,” Lentz said, “but we will continue to grow in raw volume.” Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that’s because of a production bottleneck or a predicted sales ceiling isn’t clear. We’ve got a call in and will update this news item if/when we learn more. Toyota sees Camry share loss despite predicting increasing sales originally appeared on Autoblog on Tue, 02 Apr 2013 11:29:00 EST.
Filed under: Hybrid , Sedan , Toyota When it debuted last year, the Toyota Camry came in for some criticism over its interior, most centered on material choices – both in quality (not enough) and variety (too much). Thus, Toyota has responded after just one model year, updating both materials and features on its gas-powered and hybrid family sedans for 2013. The LE version appeared to get the lion’s share of the improvements. Specifically, the LE is getting “soft-touch” door materials as well as armrests that match the rest of the interior color (instead of being black). The LE model also gets Toyota’s six-inch display screen that helps folks get a better gander at the car’s energy usage and fuel economy, among other things. Other changes include adding cross-traffic alert for models equipped with blind spot monitoring Toyota introduced its latest version of the Camry and Camry Hybrid in the fall of 2011 as a 2012 model. Sales have been solid, and in particular, the Camry Hybrid has improved its fortunes, bumping its US sales almost fivefold to more than 45,000 units. So far in 2013, the latter has carried over much of that momentum, boosting January 2013 sales from a year earlier by 81 percent to 3,826 units. Looking for more details? Toyota happily goes into a ton of detail on the interior improvements in the press release below.
Filed under: Motorsports , Etc. , Marketing/Advertising , Videos , Toyota , Racing The start of the 2013 NASCAR Sprint Cup season is just six weeks away, and the contenders are beginning to get dressed up for the battle. Joe Gibbs Racing TV shows how that’s done with a time-lapse video of Kyle Busch’s No. 18 Toyota Camry getting its bright, tailored suit of logos headed by sponsor M&Ms. Of note, the base racecar is already wrapped to look like a Camry in matte black, and we raised at least one eyebrow watching how the puzzle pieces of the top wrap get put together over the bodywork. See for yourself in the video below . Continue reading Watching Kyle Busch’s NASCAR racer get its game face on is a wrapper’s delight Watching Kyle Busch’s NASCAR racer get its game face on is a wrapper’s delight originally appeared on Autoblog on Wed, 02 Jan 2013 16:58:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Motorsports , Videos , Toyota , Racing When Toyota CEO Akio Toyoda wanted to give his company’s 2013 NASCAR Sprint Cup Camry a shakedown run, Kyle Busch was chosen to ride shotgun. Even though Busch has won 85 races driving Toyotas in three NASCAR series, it was Toyoda who took the driver’s seat for a spin around Daytona International Speedway. The redesigned Camry stocker is expected to be submitted for approval this summer, and you can watch Akio Toyoda put it through its paces in the video below . Continue reading Watch Toyota CEO Akio Toyoda drive the new NASCAR Camry Watch Toyota CEO Akio Toyoda drive the new NASCAR Camry originally appeared on Autoblog on Mon, 28 May 2012 12:01:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Motorsports , Sedan , Toyota , Racing NASCAR may have once been a form of motorsport in which only domestic automakers competed. And that’s largely still the case, with one notable exception: Toyota . The Japanese automaker faced some difficulty breaking into the Good Ol’ Boys racing series, but though some purists may still malign it, Toyota is in NASCAR to stay. And this is its latest car. “Based”, in design anyway, on the latest Camry , the new stock car from Toyota Racing Development is set to compete in the Sprint Cup next season, alongside the new Ford Fusion (among other competitors from Dodge and Chevy ). The result of “an aggressive redesign”, the new racer was developed with input from the company’s Calty Design studio to look more like the road-going Camry than ever before. Yes, it does bear a resemblance to its road-going cousin, especially in the fascia. That said, it’s still a composite body over a tube frame powered by a V8 engine driving the rear wheels. In other words, this is a Camry in name only. Of course it doesn’t hurt Toyota’s case that the Camry is built in America with more American components than most “domestic” vehicles, and now the stock car looks more stock, too.