Toyota GT86 engineer Tada recounts how sports car came to be

Toyota GT86 engineer Tada recounts how sports car came to be

February 14, 2013 by · Leave a Comment 

Filed under: Coupe , Performance , Subaru , Toyota , Read This Because the Toyota GT86 , Scion FR-S and Subaru BRZ coupes are now a reality, it’s almost hard to imagine the struggle that had to happen within the large, conservative corporate structures at both automakers for the joint project to even get off of the ground. Speaking to those struggles on Toyota UK’s Toyota Blog , GT86 Chief Engineer Tetsuya Tada enlightens us with a recap of the sports car’s earliest origins. For Tada, the first stages of the project must have seemed almost as dreamlike as the final product is to drive. Said the Chief, “I had been working in the minivan department engineering new product, but a month after the meeting I was summoned. ‘Forget about minivans,’ they said, ‘you are now working on the sports-car project.’” The recounting of the GT86 development process makes for a genuinely interesting yarn, and is a must-read for any owners/enthusiasts of the BRZ/FR-S twins. We highly recommend clicking through to read it in full . Perhaps it’s wishful thinking, but we can’t help hoping that Tada-san has got more of the story to tell, still. We’ll be keeping an eye on the official Toyota Blog, just in case. Toyota GT86 engineer Tada recounts how sports car came to be originally appeared on Autoblog on Wed, 13 Feb 2013 14:29:00 EST. Please see our terms for use of feeds .

Buy a Toyota GT86 and your wife will hate you

Buy a Toyota GT86 and your wife will hate you

November 15, 2012 by · Leave a Comment 

Filed under: Coupe , Performance , Marketing/Advertising , Videos , Scion , Subaru , Toyota Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the “online film promoting the Toyota GT86 ” you’ll see below , created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think. In any case, we suggest you watch the video below to see how much fun men can have with a GT86 – or Scion FR-S or Subaru BRZ , presumably – at the expense of their significant others. Fair warning: There’s a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in. Marketing. Gotta love it. Unless you’re married to a man.

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