Toyota wants improved crash scores with midcycle facelifts

Toyota wants improved crash scores with midcycle facelifts

August 30, 2013 by · Leave a Comment 

Filed under: Safety , Lexus , Scion , Toyota The performances of some Toyotas in the Insurance Institute for Highway Safety’s (IIHS) regimen of crash tests leave something to be desired. Consider the small overlap frontal crash test: only six Toyota , Lexus and Scion vehicles have undergone the new test, yet all but one of them received a poor rating. Osama Nagata, CEO of Toyota Motor Engineering & Manufacturing North America Inc., says midcycle vehicle updates are in the works to address the safety issues brought to light by the IIHS test, Automotive News reports . He confirmed that the RAV4 is getting safety updates following its crash test performance last month , but he didn’t name any other models. All three Toyotas that were tested – 2013 RAV4, 2012-2013 Prius V , 2012-2013 Camry – received poor ratings. The 2007-2012 Lexus ES 350 and 2006-2013 IS 250/350 also received poor ratings. The only other Toyota Motor Corp. vehicle to score better than poor is the 2014 Scion TC. It received an acceptable rating in the small overlap frontal crash test and is the only recent vehicle in Toyota’s line-up to get the IIHS Top Safety Pick+ rating. The small overlap front crash test measures the safety of a car when its front left corner is strikes an object during an accident, bypassing traditional crumple zones, which deform in a way to protect passengers.

Toyota gives a free RAV4 to 50-millionth customer [w/video]

Toyota gives a free RAV4 to 50-millionth customer [w/video]

August 30, 2013 by · Leave a Comment 

Filed under: Car Buying , Videos , Crossover , Toyota Not surprisingly, the 50-millionth Toyota product sold in the US was a Camry , but Toyota had a big surprise in store for Michael Dee, the buyer of said milestone vehicle. Toyota group vice president Bill Fay showed up at Dee’s house to not only personally thank him for the purchase, but also completely paid off that brand new Camry, presenting the owner with a clear title. But that wasn’t all. As you can tell from the image above, Fay had one more trick up his sleeve. The group VP brought along a brand new 2013 Toyota RAV4 , which was also presented to Dee in appreciation. The best part is that Dee’s genuine amazement was all caught on video, which is posted below . Continue reading Toyota gives a free RAV4 to 50-millionth customer [w/video] Toyota gives a free RAV4 to 50-millionth customer [w/video] originally appeared on Autoblog on Thu, 29 Aug 2013 14:00:00 EST. Please see our terms for use of feeds . Permalink

Toyota builds world’s first ‘outdoor website’ for RAV4 promo

Toyota builds world’s first ‘outdoor website’ for RAV4 promo

August 9, 2013 by · Leave a Comment 

Filed under: Marketing/Advertising , Videos , Toyota This whole thing started with the premise that Toyota’s target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa , and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to. Toyota’s agency partner, Hello Computer , set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker’s website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle. That seems like a lot of effort for something that’s available on the smartphones of these hyper-active people who aren’t in front of computers, but hooray for creatively conquering a problem that didn’t exist. Hey, let’s not be complete wet blankets – maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below . Continue reading Toyota builds world’s first ‘outdoor website’ for RAV4 promo Toyota builds world’s first ‘outdoor website’ for RAV4 promo originally appeared on Autoblog on Thu, 08 Aug 2013 15:01:00 EST. Please see our terms for use of feeds .

2013 Toyota RAV4

2013 Toyota RAV4

April 17, 2013 by · Leave a Comment 

Filed under: Crossover , Toyota , New Car Reviews A Nicer View Than Ever Of Middle Of The Road When we had our first shot behind the wheel of the 2013 Toyota RAV4 , the overall judgment from Managing Editor Jeremy Korzeniewski could be summed up in a sentence along the lines of, “Eh, not bad.” The truth is that the compact crossover segment, now filled with not-so-compact offerings, is as cutthroat as any in the industry these days. When a heavyweight player like the RAV4 comes to market with a new generation, it is not at liberty to start from a clean sheet, lest it throw cold water on a vehicle that sells tens of thousands of units globally every month. Like De La Soul says, “Stakes is high.” If the choices in the marketplace were still largely limited to the Honda CR-V , as was the case when this market niche was green, the Toyota offering might actually seem like the exciting choice. But with new players offering better dynamic thrills ( Mazda CX-5 ), cool turbo motors and fancy technology ( Ford Escape ), or even crunchy cred ( Subaru Forester ), the small crossover shopper is really spoiled for choice in 2013. With Mr. Korzeniewski’s excellent First Drive review covering the granularity of the RAV4 specification so well, we chose to focus our notes this time around on living with the Toyota in its natural suburban habitat for a longer stretch. What’s more, we’ll try to mark out where the CUV wins, loses or draws with the rest of the strident segment. Continue reading 2013 Toyota RAV4 2013 Toyota RAV4 originally appeared on Autoblog on Tue, 16 Apr 2013 11:57:00 EST. Please see our terms for use of feeds . Permalink

Toyota RAV4 "Adventure" brings the butch

Toyota RAV4 "Adventure" brings the butch

March 6, 2013 by · Leave a Comment 

Filed under: Concept Cars , Geneva Motor Show , Toyota , Design/Style Just last week, your humble author had a 2013 Toyota RAV4 in his garage, and he couldn’t help noting that even in mid-level XLE trim, its aesthetics lacked oomph, due in large part to its cheap-looking black bumpers and airy-looking wheel wells . Judging by the RAV4 “Adventure” on display at the Geneva Motor Show , someone at Toyota must’ve been thinking the same thing. With Japan’s biggest automaker understandably focused on bigger reveals, information on this butched-up softroader has proven to be hard to come by, with no press materials whatsoever. We don’t even know if this is a pure concept or if it’s actually being considered for production. Either way, we approve. The 20-inch dark-finish alloys probably don’t do much for ride quality, but they certainly look nicely aggressive, as does the new lower fascia with its prominent lower lip. Other changes include beefier wheel arches, side rails, headlamps with integrated LEDs, twin-element fog lamps and mesh grille inserts. All of the changes are quite well integrated – enough so that the Adventure largely avoids looking like a SEMA refugee in person. Toyota RAV4 “Adventure” brings the butch originally appeared on Autoblog on Tue, 05 Mar 2013 18:30:00 EST. Please see our terms for use of feeds .

Tweeter button Facebook button Youtube button