Filed under: Sedan , Toyota With competition from Ford , Chevrolet , Honda , Hyundai , Kia , Mazda and Nissan mounting, Toyota is getting set to unveil a refreshed version of its Camry sedan a mere two years after it was fully redesigned. According to a report from Bloomberg , Toyota’s move to freshen the still young Camry comes as it seeks to retain its US sales crown in the midsize segment . That desperation has lead to increased incentives and fleet sales in a bid to keep its title, all while trying to keep pace with a slew of very competent competitors . “It’s safe to say we’ll be doing something with it,” Bill Fay, group vice president of the Toyota brand in the US, told Bloomberg during last week’s LA Auto Show . “We’ll be paying significant attention to Camry next year.” Fay wasn’t willing to offer hints about what that “attention” would yield, but with a new Hyundai Sonata debuting in New York and increased production of the strong-selling Fusion both on the horizon, it’s possible the Camry could be in a bad way if tweaks aren’t made to keep it competitive. We can think of some things that’d help the Camry – more luxury features and technology along with a more fashionable exterior, to name a few – but what do you want to see Toyota do different? What would Toyota need to do to the Camry to make you think about buying one? Let us know in Comments. Toyota Camry to get ‘significant’ attention in 2014? originally appeared on Autoblog on Sun, 24 Nov 2013 15:45:00 EST.
Filed under: Car Buying , Sedan , Toyota , Earnings/Financials We’ve been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we’re not the only ones with raised eyebrows. The current Camry hasn’t even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It’s that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America’s Best-Selling Car, a mantle it has owned for a dozen years. It’s ramping up fleet sales, too. According to the analysts at TrueCar , Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That’s more spiff money than the segment’s other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period. The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry’s historically sterling resale value. ALG pegs the 2013 Camry’s current 36-month residual value at 54.4 percent, well ahead of the segment average’s 50.9 percent (but shy of the Accord’s 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry’s best-selling car crown going forward. Automotive News cites R.L.