Filed under: Marketing/Advertising , Videos , Toyota We’re getting another taste of Toyota’s ad campaign for the Super Bowl with its pre-game commercial for the refreshed 2015 Camry. The spot stars Paralympic snowboarder and former Dancing with the Stars contestant Amy Purdy over the inspiring words of Muhammad Ali. Continue reading Toyota spotlights Amy Purdy in new ad ahead of Super Bowl Toyota spotlights Amy Purdy in new ad ahead of Super Bowl originally appeared on Autoblog on Mon, 26 Jan 2015 19:01:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Motorsports , Sedan , Toyota , Racing Toyota recently introduced the all-new 2015 Camry for the street, so it follows that it should want to promote its new bread-and-butter sedan by putting it out on the racetrack as well. And that’s just what it’s done here with the release of the new Toyota Camry for the NASCAR Sprint Cup Series. The new Camry represents the first reskin of the standard stock car chassis since the Gen-6 model was introduced in 2012. Toyota’s Calty Design studio worked closely with series organizers to determine which parts could be redesigned to more closely resemble the new production model, and what you see here is the result. Since it is based on the same control chassis as all the others, the Camry’s skin is applied over a steel tube frame and powered by an old-school 5.86-liter pushrod V8 mated to a four-speed manual gearbox. Although the idea of a Japanese automaker in American stock car racing didn’t initially get the warmest reception from some of the good ol’ boys when it first entered the series back in 2007, it has by now become a staple of the NASCAR circuit. After all, it’s hard for even the most patriotic of racing fans to argue with the US-built Camry’s ranking as one of the most American cars by content on the market. Toyota Racing Development will roll out the new Camry at Daytona in February during Speedweeks, after which it will also reveal a new Camry for the second-tier Xfinity Series (currently known as the Nationwide Series). Continue reading 2015 Toyota Camry set to circle NASCAR track near you 2015 Toyota Camry set to circle NASCAR track near you originally appeared on Autoblog on Mon, 13 Oct 2014 08:44:00 EST. Please see our terms for use of feeds .
Filed under: Sedan , Toyota , First Drives Every car has its definitive year. Whether it be the Chevrolet Corvette , the Ford Mustang , or yes, even the ubiquitous Toyota Camry , 10.2 million of which have been sold since 1983, every car has its year. For the Camry, that year was 1992. With son-of- Lexus styling, a clear sense of purpose and a parent company that had hit its stride as the purveyor of faultlessly reliable family transportation devices, the Camry got its legs in 1992. It’s a car that even your mom is likely to remember, even if she never owned one herself. The Camry you see here represents the closest Toyota has come to emulating the magic formula that made the 1992 model the stuff of legends. Compared to the 2014 model, some 2000 of the car’s 6,000 parts are new, most of them involving things you can see or touch (on the outside, for example, only the roof carries over from 2014). It’s not a full redesign, but nevertheless it’s a stunning development considering the predecessor upon which it’s based only survived two model years. That’s a testament to both the hyper-competitive nature of the family sedan segment and the lukewarm critical response that the outgoing car garnered. But that’s in the past now – after driving this 2015 model, we suspect the new car’s changes will be thorough enough to continue pulling in new customers by the hundreds of thousands each year for the foreseeable future.
Filed under: Sedan , Plants/Manufacturing , Toyota In 26 years, from 1988 up to now, the Toyota Motor Manufacturing Kentucky plant in Georgetown has built ten million vehicles – nearly enough for every citizen of Seoul, Korea or the nation of Hungary. The first car to roll off the line back when the claymation California Raisins were singing old Marvin Gaye hits and everybody wanted to know Who Framed Roger Rabbit? was a white Camry . The ten-millionth car to roll off the line among the Avalons and Venzas also produced there: a white Camry Hybrid . Toyota has put $5.9 billion into the site since its inception, employment is up to 7,000 associates and will grow when Lexus ES350 assembly begins next year. Whereas car number one is a showpiece for the ages, one of the automaker’s current associates will get to win the ten-millionth car in a blind drawing to be held this summer. There’s a press release below with more information on the impressive milestone. Continue reading Toyota mints 10-millionth vehicle in Kentucky Toyota mints 10-millionth vehicle in Kentucky originally appeared on Autoblog on Fri, 30 May 2014 08:44:00 EST. Please see our terms for use of feeds . Permalink
Filed under: New York Auto Show , Sedan , Toyota With a dozen years atop the nation’s best-selling car charts, you might think that there wouldn’t be a lot of incentive for Toyota to rework its Camry , particularly so early in the life of the current model. But despite its unassailable sales totals, the midsize sedan has come in for substantial criticism for its milquetoast dynamics, piecemeal interiors and bland design. As part of CEO Akio Toyoda’s mantra to build more exciting cars, the 2015 Camry has arrived with a fresh new look and content that goes far beyond the Japanese automaker’s typically slight mid-cycle redesigns. Featuring some 2,000 new parts, the 2015 Camry casts a 1.8-inch longer shadow and stretches across a widened track (0.4 inches). And it won’t be just the widened track that should help deliver a more dynamic performance – Toyota is citing a stiffer chassis thanks to additional spot welds along with a rejiggered suspension, retuned electric power steering and a new two-stage brake booster for improved braking feel. A new XSE trim promises the sportiest performance yet, including model-specific shock absorbers and springs, stiffer bushings, unique stability control programming and 18-inch wheels to go along with a unique front end treatment featuring mesh grille inserts and a revised fascia. But Camry sales have rarely been driven by performance – millions of the things have been purchased due to the family sedan’s ironclad reputation for attributes like reliability, strong resale value, comfort and ease of use. The latter two aspects often help secure the former, and to that end, Toyota has made a lot of changes to the Camry’s interior, both seen and unseen. Visible changes include a redesigned gauge cluster with a new 4.2-inch TFT display, richer materials, a redesigned center stack and a console tray with available wireless charging. Hidden alterations include 30-percent more sound insulation to help deliver a serene ride.
Filed under: Sedan , Toyota , Design/Style There are many ways to describe the Toyota Camry : “comfortable,” “economical,” “affordable,” “reliable” and “dull as a bucket of mayonnaise” would all be accurate. It’s this last one that the Japanese brand is seeking to change. While we aren’t expecting it to suddenly sprout a high-revving V8, a rear-drive layout or razor-sharp handling, a report from Bloomberg suggests we should at least expect a more evocative design from one of the best-selling cars in the country. The next Camry update, due for 2015, should have a “more emotional, more impactful design,” says Kevin Hunter, head of Toyota’s US design studio. That’s according to Bloomberg, who caught up with the styling boss at this week’s Detroit Auto Show . “Camry’s taken some hits on styling, but it’s still selling well. But we need to create better design for Camry in the future.” Toyoda wants to see waku-doki in his company’s designs – heart-racing qualities Hunter is right – the world of the midsize family sedan is no longer a realm of dreary designs. Cars like the Ford Fusion and Kia Optima both feature a design presence that allows them to stand out on the road, while new competitors like the Chrysler 200 and upcoming Hyundai Sonata should make for strong competitors. It isn’t just pressure from other manufacturers that is convincing Toyota to build a more stylish Camry, though. It’s a direct order from the man in charge, Akio Toyoda .
Filed under: Toyota , Earnings/Financials Toyota has raised its expectations for 2013’s US sales for the third time since the end of 2012. The new target rests at 2.25 million units, when sales of Toyota, Lexus and Scion are taken as one. Subtracting Lexus, Toyota is still expecting to move over two million vehicles in the US by the end of 2013. According to a report from Automotive News , the sales expectations came from Bob Carter, senior VP of automotive operations for Toyota USA, during a dealers during a meeting in Atlanta. The heightened expectations go along with Toyota’s predictions for the US market as a whole, which it expects to grow to 15.5 million units by the end of 2013. Besides an overall, national uptick in new vehicle sales, Toyota is also expecting a big push as it puts the next-generation Corolla to market during the second half of this year, along with the Tundra pickup truck. Meanwhile, dealers were shown images of a refreshed Camry , set to arrive in 2015, and reported that it’s “more than a nip and a tuck,” according to the AN report. At the end of 2012, Toyota expected all three of its brands to move 2.15 million units. April saw another bump to over 2.2 million, total, while the Toyota division alone was expected to account for 1.95 million vehicles. Toyota nudges US sales projections up to 2.25M originally appeared on Autoblog on Tue, 20 Aug 2013 11:20:00 EST.