Filed under: Sedan , Videos , Toyota , Earnings/Financials Eleven months after Toyota claimed the 2012 sales crown a couple of months early thanks to the Camry , the headlines this year have been quite a bit different to last. Even though the Camry remains the best selling car so far in 2013 and its volume has increased year-on-year, it has lost market share due to the 20-percent sales explosion in the midsize segment. That means people are buying more of the competitor offerings like the Honda Accord , Nissan Altima and Ford Fusion – the Altima, in fact, outsold the Camry by 100 units in March. In July it was reported that Toyota was upping Camry incentives and fleet sales to keep its lead and that dealer inventory was climbing as, again, competitors got better at fighting the champion. In August Ford doubled down on production of the Fusion, adding a line in Flat Rock, MI to keep up with demand. Bloomberg has a report looking at the numbers behind the Camry’s dominance, as well as what appears to be a recorded group interview with Toyota USA CEO Jim Lentz, and wonders aloud whether the Camry will be able to hold its top spot in 2014. Barring catastrophe it has this year locked up, being more than 30,000 sales ahead of the next-best seller as of the end of August, but it has done so with higher incentives and lower transaction prices than its competitors. According to Strategic Vision the Camry’s consideration rate among consumers has also declined by a percentage point, while the consideration rate for the Accord and Fusion has increased by one point and two points, respectively. Analysts, and Toyota, cite better competitor products as well as the fact that the Camry is a year older than any of them to explain what’s happening, but a year from now the three major competitors won’t be as new either, and Toyota knows a thing or two about moving cars. Still, the Camry has been number one for 15 of the past 16 years, its only second-place blip coming in 2001, so it’s way early to be talking about the fall of the champion.
Filed under: Car Buying , Sedan , Chevrolet , Ford , Honda , Hyundai , Mazda , Nissan , Toyota When we first saw and drove new midsize sedans like the 2013 Nissan Altima and 2013 Ford Fusion , we had a feeling the Toyota Camry would eventually see a challenge for the top sales spot, but we had no idea things would move this quickly. Automotive News is reporting that the quarter tallies still show the Camry holding a sizable lead over its competition, but the Altima did manage to outsell the Toyota by 100 units last month. While a single month of not outselling the competition might not be enough to unseat the Camry from its 11-year sales throne, it goes to show how far recent competitors in the segment have come. The four best-selling cars in the midsize segment (in order) are the Camry, Honda Accord , Altima and Fusion , with each car boasting more than 80,000 units through the first three months of the year. Both the Accord and Fusion are seeing double-digit year-over-year sales increases while the Camry and Altima have dropped somewhat. And it wasn’t just Camry that was losing ground. As we saw in the March 2013 By The Numbers post, Toyota sales as a whole were down slightly from 2012 while all of its key competitors ( Chevrolet , Ford , Honda and Nissan ) were in the green. After the top four sellers in the segment, the next closest midsizers are the Chevrolet Malibu and Hyundai Sonata , but these cars are well off the competitive pace. Although the 2014 Mazda6 isn’t expected to take too big of a bite out of the midsize market, its attractive design and available diesel engine could continue the shakeup of this once-predictable segment. Altima, Fusion shaking up midsize sedan sales race originally appeared on Autoblog on Tue, 09 Apr 2013 09:44:00 EST.
Filed under: Sedan , Toyota As automakers are preparing to release sales figures for October, Toyota is looking a little further ahead by claiming that the Camry is the best-selling car in the US for the 11th straight year a full two months early. Based on sales figures through September, Toyota thinks that its 67,000-unit lead over the closest competitor is big enough to make a fourth-quarter comeback statistically impossible. Camry sales are up about 37 percent through September with 314,788 units sold compared to 247,847 units for the next-closest car, the Honda Accord . The Accord would have to double the Camry’s sales for the rest of the year in order to vie for the “best-selling car” title, and so far in 2012 Accord hasn’t even been able to match the Camry’s numbers. That being said, Automotive News does say that the stellar Camry’s 2012 sales also include higher-than-normal fleet sales accounting for 15 percent of the total – or around 60,000 units-compared to 10 percent that the article states is where Camry fleet sales usually are. The Nissan Altima (234,040), Honda Civic (234,029) and Toyota Corolla (222,703) round out the top five cars of 2012 so far. Next year will likely prove to be a little more challenging for the Toyota with redesigned midsize competitors such as the Ford Fusion , Altima, Accord, Chevrolet Malibu and Mazda6 all looking to put some added heat on the Camry – not to mention a substantially updated Civic will be hitting the scene as well. Toyota claims best-selling car crown two months early originally appeared on Autoblog on Mon, 29 Oct 2012 10:30:00 EST. Please see our terms for use of feeds . Permalink