Toyota gunning for 200k RAV4 sales per year

Toyota gunning for 200k RAV4 sales per year

December 4, 2012 by · Leave a Comment 

Filed under: Car Buying , LA Auto Show , Crossover , Toyota Toyota just unveiled the 2013 RAV4 at the 2012 LA Auto Show , and according to a report in Ward’s Auto , the automaker already has high hopes for strong sales of its new model. Bill Fay, Toyota’s vice president of marketing, is expecting sales of 200,000 units in 2013 – a jump over the projected 170,000 RAV4 models expected to be delivered in 2012. Since 2008, the RAV4 has never sold anything close to 200,000 units; the model’s best year in recent times was 2010 when 170,877 models were moved. But with this all-new 2013 model, Toyota is hoping to capture a larger chunk of younger buyers – folks who might normally look at the Ford Escape and Mazda CX-5 . “It has an awful lot of capability for the younger buyer, so we’re hoping to get a little more share of that,” Fay told Ward’s Auto . In addition to completely new styling and better refinement, the RAV4 loses its V6 option for 2013. The only engine offered will be Toyota’s 2.5-liter inline-four, good for 176 horsepower and 172 pound-feet of torque, and able to achieve highway fuel economy as high as 31 miles per gallon when paired with front-wheel drive. The 2013 RAV4 hits dealerships in January. Pricing will be announced closer to the vehicle’s on-sale date. Toyota gunning for 200k RAV4 sales per year originally appeared on Autoblog on Mon, 03 Dec 2012 16:29:00 EST.

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