Filed under: Sedan , Marketing/Advertising , Videos , Toyota Company : Toyota Motor Sales, U.S.A. Brand : Toyota Medium : TV Ad Agency : Saatchi & Saatchi, LA Product : Toyota Camry Campaign : It’s Ready. Are You? What We Like : What makes the Camry the right car for so many families is its overall competence in all aspects of everyday driving, and this advertisement does a good job of reminding consumers that the 2012 Camry has all the bells and whistles you could want while also managing to be safe (10 airbags) and efficient (43 miles per gallon for the hybrid). There’s a techy side to the ad, but it’s not full of techno-babble and it comes across in an easy manner. Plus, the pooch at the end adds just the right amount of levity. What We Don’t Like : Not much. The ad hits all the major points Toyota wants to put into the minds of consumers, and does so in a clever way. As enthusiasts, we always love to see great driving footage and ad copy that focuses on the actual act of piloting a car, but that’s really not what the Camry – and indeed most of this entire automotive segment – is all about. Strategy : There isn’t a single model that Toyota sells in the United States that’s more crucial to its success than the mid-size Camry sedan.
Filed under: Marketing/Advertising , Videos , Toyota Company : Toyota Brand : Toyota Medium : Online Product : Toyota Yaris Campaign : It’s a car! What We Like : Placing Michael Showalter in your ads earns automatic bonus points with us. These spots are pretty funny, and Showalter is the driving force behind the humor. Also, it’s refreshing to see an automaker take a self-deprecating point of view from time to time. What We Don’t Like : We think Toyota is basically saying that the new Yaris is as simple of an automobile as you can find. The tounge-in-cheek humor is used to mask the fact that the Yaris isn’t much more than an appliance on wheels. Strategy : Toyota is really going out on a limb by using humor to highlight the fact that the new Yaris is a rather basic automobile. Still, the spots do manage to point out the fact that this vanilla machine has some solid features for its price point. Despite that fact, we’re torn on this campaign. The spots themselves, which you can view after the jump , are hilarious but ultimately come across as spoof material put together by a competing automaker. Grade : C (We’re split, and this grade reflects our feelings.