Filed under: Concept Cars , Geneva Motor Show , Toyota , Design/Style Just last week, your humble author had a 2013 Toyota RAV4 in his garage, and he couldn’t help noting that even in mid-level XLE trim, its aesthetics lacked oomph, due in large part to its cheap-looking black bumpers and airy-looking wheel wells . Judging by the RAV4 “Adventure” on display at the Geneva Motor Show , someone at Toyota must’ve been thinking the same thing. With Japan’s biggest automaker understandably focused on bigger reveals, information on this butched-up softroader has proven to be hard to come by, with no press materials whatsoever. We don’t even know if this is a pure concept or if it’s actually being considered for production. Either way, we approve. The 20-inch dark-finish alloys probably don’t do much for ride quality, but they certainly look nicely aggressive, as does the new lower fascia with its prominent lower lip. Other changes include beefier wheel arches, side rails, headlamps with integrated LEDs, twin-element fog lamps and mesh grille inserts. All of the changes are quite well integrated – enough so that the Adventure largely avoids looking like a SEMA refugee in person. Toyota RAV4 “Adventure” brings the butch originally appeared on Autoblog on Tue, 05 Mar 2013 18:30:00 EST. Please see our terms for use of feeds .
Filed under: Car Buying , Etc. , Europe , Marketing/Advertising , Videos , Crossover , Toyota Toyota Belgium has just launched a new campaign for the Toyota RAV4 Black Edition that allows participants to earn discounts for the vehicle based on their location. Smartphone users download the RAV4 Adventure Discount App, travel to a so-called adventurous location within Belgium and sign in with the application. The app then calculates a discount based on just how daring you are. While far-flung wilderness locations are an obvious choice for big discounts, Toyota has hinted there are plenty of adventurous spots in city locales as well. The campaign seems pretty brilliant to us, though we have to wonder how many RAV4 buyers will be willing to cover hill and dale in pursuit of a few extra hundred euros off of their bottom line. So far, it appears the app and the discounts are only good in Belgium, though it wouldn’t surprise us if Toyota used a similar marketing ploy in other markets. Hit the jump to check out an ad for the app after the jump, complete with a mustachioed woodsman. Continue reading Toyota Belgium offering adventurous location-based RAV4 discounts Toyota Belgium offering adventurous location-based RAV4 discounts originally appeared on Autoblog on Tue, 21 Feb 2012 16:55:00 EST. Please see our terms for use of feeds .