Filed under: Budget , Hatchback , Toyota , First Drives Advertising firms have done an admirable job convincing consumers that the easiest way to find a best-in-segment car or truck is by looking at a few key metrics. In the most elementary terms, the vehicle with the highest horsepower, most gears in its transmission housing, lowest acceleration times and best fuel economy most certainly must be the class benchmark. Yet as the commercials and billboards continue to drive that deceitful message, Toyota is betting shoppers in the subcompact segment are a bit more discerning. The Japanese automaker has just launched its updated 2015 Yaris , a three- and five-door offering that bucks the innovation and performance trends by offering what Toyota feels that entry-level buyers actually desire – reliability, practicality and a low sticker price. It’s sweltering in the tropical Hawaiian sun as I check out the deeply refreshed 2015 Yaris SE. This five-door hatchback, a range-topping version of the company’s subcompact “sporty hatch” (Toyota’s words, not mine), builds on the new-in-2012 generation by wearing new front and rear fascias, redesigned headlights and some attractive new wheels for the upcoming model year. Overall, I like what I see. The front clip, with new LED daytime running lights, projector-beam headlight lenses and an oversized piano-black grille adds some character and aggression to a formerly nondescript vehicle. The wheel designs are big improvement, too, as their twisted spokes suggest motion even when standing still. The rear treatment, basically a new urethane bumper cap and redesigned taillamps, isn’t as exciting as the front, almost appearing less sporty overall with the deletion of the chrome exhaust outlet, but it ties the package together.
Filed under: Marketing/Advertising , GM , Toyota General Motors might be mired in several recalls , as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker’s response to those recalls. However, the company can celebrate taking the title of the US’ second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent. The country’s biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation’s second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC . AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
Filed under: Detroit Auto Show , Marketing/Advertising , Videos , BMW , Honda , Hyundai , Toyota , Fiat This year the Detroit Auto Show didn’t just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes. Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker , Fiat captured Print/Outdoor with its ” Letters ” ad, and Toyota’s Tundra Endeavor Campaign spot and BMW’s A Window into the Near Future were co-winners for Experiential. You can watch all of the press release and winning videos below or check out all of the finalists, announced last month , for a refresher. Continue reading Honda scores big in Automobile Advertising of the Year Awards [w/videos] Honda scores big in Automobile Advertising of the Year Awards [w/videos] originally appeared on Autoblog on Wed, 15 Jan 2014 17:15:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Japan , Marketing/Advertising , Videos , Hatchback , Toyota This one will take some puzzling. Toyota has released an ad for the company’s brand-new 2013 Auris hatchback, complete with a topless model. It’s not what you think, however. The agency behind the spot contracted Stav Strashko, a 19-year-old male model born in the Ukraine and raised in Israel for the role. Strashko has a distinctly androgynous appearance and has modeled women’s clothing in the past. He says he gets mistaken for a female fairly often, but believes “the mind sees what it wants.” This may very well be the point of the Auris ad. After Strashko struts for the camera, the text on the screen reads, “Not trendy, not casual, not for everyone.” If shock value was the intent, it seems to be working – the new five-door’s ad has soaked up more than 650,000 views on YouTube since Sunday. Something tells us we should brand this one with a potentially Not Safe For Work tag. Check out the clip below. Continue reading Toyota shocks ad world with topless androgynous model Toyota shocks ad world with topless androgynous model originally appeared on Autoblog on Thu, 23 Aug 2012 16:58:00 EST.
Filed under: Etc. , Government/Legal , Ford , Honda , Toyota , Earnings/Financials While the headline might seem shocking, given the circumstances of the 2009 global economic meltdown, it only makes sense. Ford’s dealings with two of its biggest competitors were centered around mutual self-preservation in the form of trying to keep a beleaguered supplier base afloat, according to The Detroit News . According to the report, Ford , Toyota and Honda cooperated to buy from common suppliers in a bid to keep those parts-makers from going under, which would have threatened the automakers’ viability. That revelation comes courtesy of a new book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman. The auto industry is far more complex than many people realize, especially in this modern era, with ever-more demanding regulations and brutal competition from all corners of the globe. Tier One suppliers, as the biggest parts companies are known, have assumed much of the engineering and product testing and development work for new vehicles, even including big chunks of assembly. When times get tough, as they most certainly did in late 2008, suppliers are often the canary in the coal mine . At least 27 automotive suppliers filed for Chapter 11 in 2009, meaning that Ford had good reason for taking such precautions, referred to as “Project Quark” internally, according to the report.
Filed under: Sedan , Marketing/Advertising , Videos , Toyota Company : Toyota Motor Sales, U.S.A. Brand : Toyota Medium : TV Ad Agency : Saatchi & Saatchi, LA Product : Toyota Camry Campaign : It’s Ready. Are You? What We Like : What makes the Camry the right car for so many families is its overall competence in all aspects of everyday driving, and this advertisement does a good job of reminding consumers that the 2012 Camry has all the bells and whistles you could want while also managing to be safe (10 airbags) and efficient (43 miles per gallon for the hybrid). There’s a techy side to the ad, but it’s not full of techno-babble and it comes across in an easy manner. Plus, the pooch at the end adds just the right amount of levity. What We Don’t Like : Not much. The ad hits all the major points Toyota wants to put into the minds of consumers, and does so in a clever way. As enthusiasts, we always love to see great driving footage and ad copy that focuses on the actual act of piloting a car, but that’s really not what the Camry – and indeed most of this entire automotive segment – is all about. Strategy : There isn’t a single model that Toyota sells in the United States that’s more crucial to its success than the mid-size Camry sedan.