Filed under: Japan , Marketing/Advertising , Videos , Hatchback , Toyota This one will take some puzzling. Toyota has released an ad for the company’s brand-new 2013 Auris hatchback, complete with a topless model. It’s not what you think, however. The agency behind the spot contracted Stav Strashko, a 19-year-old male model born in the Ukraine and raised in Israel for the role. Strashko has a distinctly androgynous appearance and has modeled women’s clothing in the past. He says he gets mistaken for a female fairly often, but believes “the mind sees what it wants.” This may very well be the point of the Auris ad. After Strashko struts for the camera, the text on the screen reads, “Not trendy, not casual, not for everyone.” If shock value was the intent, it seems to be working – the new five-door’s ad has soaked up more than 650,000 views on YouTube since Sunday. Something tells us we should brand this one with a potentially Not Safe For Work tag. Check out the clip below. Continue reading Toyota shocks ad world with topless androgynous model Toyota shocks ad world with topless androgynous model originally appeared on Autoblog on Thu, 23 Aug 2012 16:58:00 EST.
Filed under: Etc. , Government/Legal , Ford , Honda , Toyota , Earnings/Financials While the headline might seem shocking, given the circumstances of the 2009 global economic meltdown, it only makes sense. Ford’s dealings with two of its biggest competitors were centered around mutual self-preservation in the form of trying to keep a beleaguered supplier base afloat, according to The Detroit News . According to the report, Ford , Toyota and Honda cooperated to buy from common suppliers in a bid to keep those parts-makers from going under, which would have threatened the automakers’ viability. That revelation comes courtesy of a new book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman. The auto industry is far more complex than many people realize, especially in this modern era, with ever-more demanding regulations and brutal competition from all corners of the globe. Tier One suppliers, as the biggest parts companies are known, have assumed much of the engineering and product testing and development work for new vehicles, even including big chunks of assembly. When times get tough, as they most certainly did in late 2008, suppliers are often the canary in the coal mine . At least 27 automotive suppliers filed for Chapter 11 in 2009, meaning that Ford had good reason for taking such precautions, referred to as “Project Quark” internally, according to the report.
Filed under: Sedan , Marketing/Advertising , Videos , Toyota Company : Toyota Motor Sales, U.S.A. Brand : Toyota Medium : TV Ad Agency : Saatchi & Saatchi, LA Product : Toyota Camry Campaign : It’s Ready. Are You? What We Like : What makes the Camry the right car for so many families is its overall competence in all aspects of everyday driving, and this advertisement does a good job of reminding consumers that the 2012 Camry has all the bells and whistles you could want while also managing to be safe (10 airbags) and efficient (43 miles per gallon for the hybrid). There’s a techy side to the ad, but it’s not full of techno-babble and it comes across in an easy manner. Plus, the pooch at the end adds just the right amount of levity. What We Don’t Like : Not much. The ad hits all the major points Toyota wants to put into the minds of consumers, and does so in a clever way. As enthusiasts, we always love to see great driving footage and ad copy that focuses on the actual act of piloting a car, but that’s really not what the Camry – and indeed most of this entire automotive segment – is all about. Strategy : There isn’t a single model that Toyota sells in the United States that’s more crucial to its success than the mid-size Camry sedan.