Miami Toyota dealer tacks $7,000 onto price of Prius C

Miami Toyota dealer tacks $7,000 onto price of Prius C

March 21, 2012 by · Leave a Comment 

Filed under: Car Buying , Budget , Hybrid , Hatchback , Toyota , Earnings/Financials A Twitter user with the handle miami4me2c discovered something interesting at a Toyota dealer in Miami and thankfully shared pictures of this unusual Prius C Two window sticker. Remember, the base Prius C starts at just $18,950 , and the upgraded Two trim normally starts at $19,900. With the options that dealer Al Hendrickson has added to the car, it should cost $20,839, but then someone at the dealer added a “Market Value Adjustment,” which comes in at an astonishing $6,995. Total cost for the “cheap” Prius at this particular dealer ? $27,834. We agree with what you just thought: that’s completely absurd. Or is it? We called Al Hendrickson Toyota with some questions for the general manager – why so much? and are people still interested at this price? – but were asked to leave a message and have not yet heard back.

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