R.L. Polk: Toyota top brand considered among African-Americans

R.L. Polk: Toyota top brand considered among African-Americans

May 2, 2011 by · Leave a Comment 

Filed under: Chevrolet , Ford , Honda , Nissan , Toyota African-Americans purchased 641,090 new vehicles in 2010, accounting for 7.4 percent of all new vehicle sales. That’s a significant portion of overall sales, and a population segment that Toyota appears to be winning over. R.L. Polk released a study showing that Toyota accounted for 15 percent of all new car sales to African-American car buyers last year. Ford came in second at 11.7 percent, followed by Chevrolet , Honda and Nissan . The top five automakers accounted for nearly 60 percent off all new vehicle sales to African-Americans. The U.S. Census Bureau predicts that the African-American population will grow by 25 percent by the year 2030. In 2010 alone, auto sales among African Americans rose by 11.5 percent versus 2009. That’s 68.6 percent faster than the non-ethnic market increase of 6.8 percent, meaning that automakers would do well to reach out to this burgeoning customer segment.

Tweeter button Facebook button Youtube button