All the Ingredients for Your Next Adventure

All the Ingredients for Your Next Adventure

November 17, 2017 by · Leave a Comment 

Toyota will premiere the Future Toyota Adventure Concept (FT-AC) at 9:00 am PT, Thursday, November 30, during the 2017 Los Angeles Auto Show.

The Power of Three: All-new 3-row Lexus RXL to Debut at the 2017 Los Angeles Auto Show

The Power of Three: All-new 3-row Lexus RXL to Debut at the 2017 Los Angeles Auto Show

November 15, 2017 by · Leave a Comment 

LOS ANGELES, Nov. 15, 2017 – How can the top-selling Lexus RX get even better? Make more of it. The all-new 2018 RX 350L, now featuring three rows, will make its World Premiere at the 2017 Los Angeles Auto Show. The hybrid model, the RX 450hL, will also be announced. The RX that paved the way for the luxury crossover segment 20 years ago will retain its stylish figure while also providing more flexibility for passengers.

Lexus to Overpower Los Angeles with All-New RC and NX

Lexus to Overpower Los Angeles with All-New RC and NX

November 14, 2014 by · Leave a Comment 

TORRANCE, Calif. – Nov. 13, 2014 – Enthusiasts will be in awe when they come visit the Lexus exhibit and witness the exciting and highly-anticipated RC coupes and stunning NX compact sport utility vehicles, as they make their way to the 2014 Los Angeles Auto Show.

Modern and Magnetic: Scion iM Concept Car to Debut at LA Auto Show

Modern and Magnetic: Scion iM Concept Car to Debut at LA Auto Show

November 13, 2014 by · Leave a Comment 

TORRANCE, Calif., Nov. 12, 2014 – Whether it’s exploring the mountains or playing at the beach, Los Angeles offers adventures off every freeway. Young people just need a vehicle to get them, and all their gear, to their destination in style. The new Scion iM Concept car is designed with that in mind and will debut on Wednesday, November 19 at the Los Angeles Auto Show.

Lexus LF-C2 Concept to Make its World Premiere at 2014 Los Angeles Auto Show

Lexus LF-C2 Concept to Make its World Premiere at 2014 Los Angeles Auto Show

November 12, 2014 by · Leave a Comment 

TORRANCE, Calif. (Nov. 11, 2014) – On November 19, at the 2014 Los Angeles Auto Show, the Lexus LF-C2 Concept will make its global debut. This exciting new open-air concept will be revealed at a press conference scheduled for 1:40 p.m. in the brand’s display located in the South Hall of the Los Angeles Convention Center.

‘Oprah’s the Life You Want Weekend’ Announces Amy Purdy to Join Multi-City Tour This Fall

‘Oprah’s the Life You Want Weekend’ Announces Amy Purdy to Join Multi-City Tour This Fall

July 26, 2014 by · Leave a Comment 

Los Angeles – Oprah Winfrey’s “Oprah’s The Life You Want Weekend,” an eight-city arena tour and transformational weekend powered by WME Live, announced today that Amy Purdy will join the tour’s lineup.

Giving to the Giving

Giving to the Giving

July 24, 2014 by · Leave a Comment 

Los Angeles (July 23, 2014) – Little did Audrey Moscosa-Rodriguez know that her answer to the question, “where would you go in a new Toyota Prius and why?” would earn her a new hybrid to help her efforts.

NALEO Educational Fund Welcomes Toyota as Presenting Sponsor of the NALEO 31st Annual Conference in San Diego

June 24, 2014 by · Leave a Comment 

Los Angeles, Calif. (June 23, 2014)

Save Some Green with Toyota, Lexus and Scion

May 29, 2014 by · Leave a Comment 

Los Angeles (May 28, 2014) – California drivers looking to save a buck are in luck! Toyota, Lexus and Scion took three of the top ten spots in the 2014 Green Car Guide, published today by the Automobile Club of Southern California.

Toyota’s Lentz says fuel cells are the future, not EVs

Toyota’s Lentz says fuel cells are the future, not EVs

May 26, 2014 by · Leave a Comment 

Filed under: Hybrid , Technology , Toyota , Electric Toyota is not bullish on EVs. That comes from the company’s North American CEO, Jim Lentz , who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells. Lentz questioned the long-range ability of EVs, saying that Toyota feels “there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells.” Lentz spoke about Toyota’s focus on hydrogen following Forbes Brainstorm Green conference and barely a week after a battery deal between Tesla and Toyota ended , according to Automotive News . That deal provided for 2,500 battery packs for the Rav4 EV . While valuable to Toyota, the deal “was never about open-ended volume,” Lentz said. “It was time to either continue or stop. My personal feeling was that I would rather invest my dollars in fuel cell development than in another 2,500 EVs.” Freed of its venture with Tesla , hydrogen now appears to be in Toyota’s focus. According to AN, Toyota is starting in California, offering a $7-million loan to a company called FirstElement Fuel to develop hydrogen fueling infrastructure in the Golden State. Automotive News cites a study by Toyota that claims 68 refueling stations located across the state would provide for 10,000 HFC owners. California is already planning on having 50 stations by the end of 2016.

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