Toyota’s Psy-style Waku-Doki ad inherits Japan’s bizarre ad crown

Toyota’s Psy-style Waku-Doki ad inherits Japan’s bizarre ad crown

July 30, 2014 by · Leave a Comment 

Filed under: Etc. , Japan , Marketing/Advertising , Videos , Toyota A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening. Let’s face it: My people are weird. I’m half-Japanese and take suitable pride in my Asian roots, but even I can’t figure out what’s been slipped into the water coolers of the country’s ad agencies much of the time – or the nation at large, for that matter. From Japan’s ubiquitous obsession with all things adorable ( kawaii ) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it’s clear there’s a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap , snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan’s most bizarre car-related ads and see if you can’t find the thread that runs between them.

1967 Toyota 2000GT most expensive Asian car ever sold at $1.2M

1967 Toyota 2000GT most expensive Asian car ever sold at $1.2M

May 11, 2013 by · Leave a Comment 

Filed under: Classics , Auctions , Toyota Toyota’s agelessly beautiful 2000GT has been sold by RM Auctions for $1.16 million, making it the new record holder for the most expensive Asian car ever sold. As always, rarity played a big factory in driving up the price; just 351 2000GT models were built, and only 62 left-hand-drive cars (like this one). The classic Toyota , standout member of Texas car-collector Don Davies’ paddock, was originally a US-delivery car that spent time in a collection back in a Japan before returning to Texas just a short time ago. The car last sold in March of 2011, for just $650,000. Enthusiasts will recognize the 2000GT as perhaps the most heralded Japanese classic of all time. The Toyota was a contemporary of the Jaguar E-Type – though one that obviously sold in a fraction of the English car’s numbers – that was well reviewed by the motoring press of the day. Sometimes referred to as Japan’s first supercar, the 2000GT boasted a 150-horsepower, dual overhead cam, 2.0-liter straight-six engine; a five-speed manual transmission; and a reported top speed of over 135 miles per hour. RM described this record-setting example as, “the finest and most authentic 2000GT to come to market in recent years,” equating it with blue chip classic exotics like the Ferrari Daytona and Lamborghini Miura. 1967 Toyota 2000GT most expensive Asian car ever sold at $1.2M originally appeared on Autoblog on Fri, 10 May 2013 17:03:00 EST. Please see our terms for use of feeds .

Toyota Awards Scholarships to 20 Asian Pacific Islander Students from Southern California

May 9, 2013 by · Leave a Comment 

TORRANCE, Calif. (May 8, 2013) – Toyota Motor Sales (TMS), U.S.A., Inc. awarded scholarships to 20 Asian Pacific Islander American (APIA) students from the STEM (science, technology, engineering, and math) disciplines at its second annual awards dinner and reception at the Toyota Automotive Museum on Tuesday, May 7, 2013.

Automotive News names its industry All-Stars

Automotive News names its industry All-Stars

November 29, 2012 by · Leave a Comment 

Filed under: Car Buying , China , Europe , Chrysler , Honda , Toyota , Volkswagen , Fiat Automotive News has announced its annual list of Industry All-Stars. This year, the theme is apparently “success in the face of economic uncertainty,” or something of that liking. The list points to executives who have led their respective brands and automakers to positive sales in spite of the European financial crisis and slowing sales in China . See the list below, and you’ll understand why: Industry Leader of the Year and CEO, Europe – Martin Winterkorn, CEO, Volkswagen Group (above): The VW boss started with the German automaker in 2007, overseeing a staggering 12 brands. Under his leadership, sales of Volkswagens have gained in both China and America. VW has also expanded production to America and grown its operations in Brazil. Winterkorn is a very hands-on executive, traveling to America six times to test and tweak the American-built current-generation Passat. Volkswagen is aiming to be the largest and most profitable automaker in the wold by 2018, and Winterkorn will stay on through that time, making him accountable for those goals. CEO, North America – Sergio Marchionne, CEO, Chrysler Group: How does 31 straight months of positive year-over-year sales sound? The Fiat and Chrysler chief has bestowed dealers with a wealth of new product, and the American automaker is expected to post $1.5 billion in profits this year, in spite of economic turmoil in Europe.

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