Filed under: Marketing/Advertising , Videos , 2015 Detroit Auto Show , Audi , BMW , Honda , Hyundai , Jeep , Toyota , Volkswagen , Volvo The Second Annual One Show Automobile Advertising of the Year Awards celebrated the best commercials and print spots of the year during the 2015 Detroit Auto Show. The winners came from all over the world and a variety of brands, and we collected them all right here. Check out the best of 2014 and see if you agree. Continue reading 2nd annual Automobile Advertising of the Year Awards revealed 2nd annual Automobile Advertising of the Year Awards revealed originally appeared on Autoblog on Tue, 13 Jan 2015 15:20:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Technology , CES , Audi , BMW , Chrysler , Fiat , Ford , GM , Hyundai , Mazda , Toyota , Volkswagen , Apple , Google CES 2015 might as well be called the 2015 Automotive Tech Show, as OEMs and tech companies flock to show off their cutting-edge wares in Las Vegas. Continue reading 2015 will be the biggest year ever for cars at CES 2015 will be the biggest year ever for cars at CES originally appeared on Autoblog on Fri, 02 Jan 2015 17:02:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Motorsports , Audi , Porsche , Toyota , Racing As is so often the case, the 2014 Le Mans was a war of attrition, and Audi managed to prevail once again after all 24 hours had been recorded in the history books, with its Audi R18 E-Tron Quattro claiming first and second places, followed by Toyota in third. Drivers Marcel Fassler, Andre Lotterer and Benoit Treluyer inherited the lead in their No. 2 Audi after the No. 7 Toyota, driven by pole-sitter Kazuki Nakajima, was forced to retire with electrical problems in the 15th hour. The No. 2 Audi led the race until it was forced to the pits to replace a turbocharger in the 17th hour, allowing the No. 1 Audi, driven by Lucas di Grassi, Marc Gene (who was a last-minute replacement for Loic Duval, who crashed hard during practice) and defending champion Tom Kristensen, led the race until the 21st hour, when it too had to pit with turbocharger issues. This gave the No. 20 Porsche of Timo Bernhard, Brendon Hartley, and Mark Webber the lead until it was forced off the track with gearbox problems, eventually finishing in 38th position. In LMP2, the Jota Sport Zytek Z11SN-Nissan driven by Simon Dolan, Harry Tincknell and Oliver Turvey claimed victory, the first five LMP2 finishers all powered by Nissan .
Filed under: Car Buying , Audi , Chevrolet , Dodge , Infiniti , Jeep , Lexus , Subaru , Toyota Toyota and Lexus stormed the 2014 Kelley Blue Book Best Resale Value Awards, winning a combined 18 categories including best brand and best luxury brand. This marks the third year in a row that both automakers have won the Brand and Luxury Brand resale value awards. In all, Toyota won 11 categories and Lexus won seven. Honda made a good showing, as well, winning two segments ( Accord Plug-In Hybrid and Civic Si ) and putting one car on the top-10 Best Resale Value list ( CR-V ). Chevrolet did even better, winning two segments (with the V6 Camaro and the Corvette ) and placing three cars on the top-10-overall list (again, the Camaro and Corvette, plus the Silverado 1500 ). The other winners came from Jeep , Dodge , Infiniti , Subaru and Audi . To give you a clearer picture of the Toyota and Lexus domination, their 18 mentions represents more than half of the 34 awards (including the top-10-overall list). Here’s the Top 10 Cars list: Chevrolet Camaro Jeep Wrangler Chevrolet Corvette Toyota FJ Cruiser Chevrolet Silverado 1500 Toyota Tacoma Dodge Challenger Toyota Tundra Honda CR-V Toyota 4Runner Head on below for the press release, where you can find the full results of KBB’s Best Resale Value Awards. Continue reading Toyota, Lexus dominate KBB’s Best Resale Value Awards Toyota, Lexus dominate KBB’s Best Resale Value Awards originally appeared on Autoblog on Tue, 19 Nov 2013 18:30:00 EST. Please see our terms for use of feeds .
Filed under: Motorsports , Videos , Toyota , Racing Two weeks ago, Audi released its short video about this years 24 Hours of Le Mans , and now Toyota has put the experience into its own words and pictures. Called The Ultimate Endurance Race , the clip and accompanying press release focus on how hybrid power helped Toyota claim second and fourth places with the TS030 Hybrid in just its second year competing at Le Mans. There are some brief scenes of the battles had this year, like when Lucas di Grassi in the Toyota almost kissed Allan McNish in the Audi above, but the best part might be when Toyota promises it will be back. Next year, it’s gonna be good. You’ll find the relevant words and the images just below . Continue reading Toyota releases its Le Mans recap, ‘The Ultimate Endurance Race’ Toyota releases its Le Mans recap, ‘The Ultimate Endurance Race’ originally appeared on Autoblog on Wed, 28 Aug 2013 12:33:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Marketing/Advertising , Audi , Mercedes-Benz , Toyota , Volkswagen After Sunday’s big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation’s water cooler on Monday, and it’s got some preliminary stats to share in the lead up to kickoff. As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers. Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views – six million and counting – among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing , which is up to 5.6 million views. Third place is Audi’s Prom commercial (3.3M views), fourth goes to Volkswagen’s slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco’s commercial (3.2M views). You can watch all five in order below . The data above is current and official as of 10:00 AM EST today, though things are changing quickly.
Filed under: Marketing/Advertising , Audi , Chevrolet , Chrysler , Honda , Toyota , Humor , Fiat , TV/Movies Who would have ever thought there’d be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers. Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn’t even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It’s Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth . Chevrolet , Honda , Audi and Toyota were the other automakers in the top 20, but we’d be remiss if we didn’t at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump . Of all the car videos, only the Fiat ad wasn’t played during a Super Bowl. Check out all eight videos – in order – after the jump . Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi’s Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets. Continue reading Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos] Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos] originally appeared on Autoblog on Fri, 14 Dec 2012 20:02:00 EST.
Filed under: Car Buying , Audi , Ford , Honda , Hyundai , Toyota , Design/Style The 2013 Ford Fusion is probably the latest, greatest example of a completely redesigned car that has evoked widespread calls of “Look at that!” Above its buzzworthy looks, though, Ford will be concerned about how the 2013 Fusion sells and by how much – if at all – it beats sales of the previous version. Cars.com has run the sales numbers on 61 models that have been redesigned in the past four years, ranking them as Winners, Underperformers and Losers depending on how a new-generation model is selling compared to the one it replaces. The rankings are sorted by sales class – small, medium and large sellers – so that the success of a niche sports car is weighted differently than the success of a popular midsize car. Compared to a four-year sales average for redesigned cars in each class, Winners were those who outsold the average, Underperformers didn’t make the average but did outperform the previous year’s (hence, the previous car’s) sales, while Losers couldn’t do any better anywhere. Among the most recently introduced winners were the Toyota Camry and the Honda CR-V . The Camry beat the Four-Year Category Average Redesign Increase for large sellers by 2.2 percent, the CR-V managed 0.2 percent. Underperformers included the Audi A6 / S6 which, even though it has outsold the previous generation by 58 percent, still isn’t getting near the small seller category average of 79.2 percent. The new Hyundai Accent is also considered an underperformer, the new model boosting sales by 5.5 percent – nowhere near the 61.5 percent of the medium seller category average. The only Loser listed in the chart is the Honda Civic , taking one last thrashing before the “honed” 2013 redesign gets a chance to right the ship. As for that Fusion, the 2013 model has strong numbers to follow: the 2010 Fusion was a huge winner, putting up a 55.1-percent increase in the large seller category, beating the average by 33 percent.
Filed under: Motorsports , Audi , Chevrolet , Nissan , Toyota , Racing If you don’t want to know who finished where in the 80th running of the 24 Hours of Le Mans, then you should head to another post this instant… With Peugeot’s withdrawal from the world’s greatest endurance race, everyone was looking to the rookie Toyota team and its two petrol-hybrid TS030 race cars to provide some kind of worthy competition for the two diesel-hybrid Audi R18 e-tron quattros and two Audi diesel R18 Ultras. And they did. Five hours from the drop of the green flag, Nicolas Lapierre in the No. 7 Toyota passed Benoit Treluyer in the No. 1 Audi R18 e-tron quattro on track to take the lead. At almost the same time, Anthony Davidson in the No. 8 Toyota was getting launched into the air when a GT Pro-class Ferrari turned into him heading into Mulsanne Corner. Both drivers had massive impacts with the tire barrier, ending their races, and Davidson is now lying in the hospital with two fractured vertebra. Worse yet, the second Toyota had fallen to second due to a pit stop during the safety car period, and on the restart it crashed into the Nissan DeltaWing .