American International Automobile Dealers Association (AIADA) Annual Meeting and Luncheon – Bob Carter
Toyota Motor Sales, U.S.A., Inc., Senior Vice President of Automotive Operations Bob Carter speaks at the American International Automobile Dealers Associate (AIADA) Annual Meeting and Luncheon on Monday, January 27, 2014.
Filed under: Detroit Auto Show , Marketing/Advertising , Videos , BMW , Honda , Hyundai , Toyota , Fiat This year the Detroit Auto Show didn’t just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes. Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker , Fiat captured Print/Outdoor with its ” Letters ” ad, and Toyota’s Tundra Endeavor Campaign spot and BMW’s A Window into the Near Future were co-winners for Experiential. You can watch all of the press release and winning videos below or check out all of the finalists, announced last month , for a refresher. Continue reading Honda scores big in Automobile Advertising of the Year Awards [w/videos] Honda scores big in Automobile Advertising of the Year Awards [w/videos] originally appeared on Autoblog on Wed, 15 Jan 2014 17:15:00 EST. Please see our terms for use of feeds . Permalink
Toyota North America Region CEO Jim Lentz speaks about consumer demand for safer, more fuel efficient vehicles and the future of the automotive industry at the Society of Automobile Engineers Global Leadership Conference, Oct. 11, 2013.
TORRANCE, Calif. (Sept. 26, 2013) – California drivers looking for a green vehicle at a good value need look no further. Toyota, Lexus and Scion took top honors in the 2013 Green Car Guide, published today by the Automobile Club of Southern California. Six of the top ten overall green vehicle and “best value” scores are held by the Toyota family.
Filed under: Convertible , Coupe , Sedan , Performance , Truck , Etc. , Crossover , Hatchback , Audi , BMW , Chevrolet , Ford , Honda , Mazda , Porsche , Subaru , Toyota , Volkswagen , Electric , Luxury , Ram Employing complex scientific formulas and methodologies probably best described as “Whatever we felt like choosing,” Automobile has named its All-Stars for the 2013 model year. The 11 vehicles earned their trophies for being “the best and most significant” offerings to the mag’s staff and contributors, and while we were surprised to see a couple of them on the list, none of them were shocking. In no particular order, they are: Chevrolet Camaro ZL1 (seen above) Porsche Boxster Subaru BRZ / Scion FR-S Audi A7 Ram 1500 Honda Accord Mazda CX-5 Ford Focus BMW 3 Series Volkswagen GTI Random notes: The least expensive vehicle on the list was the Ford Focus at $16,995 however, it was the $24,495 Focus ST that was actually driven; the least expensive vehicle as-tested, when such indication was given, was the $28,265 BRZ; the most expensive vehicle as-tested was the $75,615 Porsche Boxster S, hurdling the price of the A7 by nearly $4,000; the greatest disparity between base and as-tested price was the Ram , from the $24,395 skin-and-bones truck to the $54,335 Laramie Longhorn Crew Cab; the GTI was viewed through the history of its birthplace, Wolfsburg. There you have it. Head on over to Automobile for the full story and the adventures they created to test each winner. Automobile Magazine names its 2013 All-Stars originally appeared on Autoblog on Wed, 22 May 2013 11:33:00 EST. Please see our terms for use of feeds . Permalink
TORRANCE, Calif. (March 30, 2012) – Toyota kicks off Earth Month by expanding its partnership with the Wyland Foundation to encourage residents nationwide to preserve our natural resources by taking an online pledge to conserve water. Toyota’s support of the Wyland Foundation, a non-profit founded by renowned environmental, marine artist Wyland, is part of the automobile company’s long-standing commitment to sustainability and environmental stewardship.
Tokyo, Japan, October 14, 2011—Toyota Motor Corporation (TMC) announces that it will participate in the FIA (Federation Internationale de l’Automobile) World Endurance Championship in 2012, the first year of the international endurance race series created through a partnership between the FIA and the ACO (the Automobile Club de l’Ouest).