Will Toyota lose up to 70% of its workforce in TX relocation?

Will Toyota lose up to 70% of its workforce in TX relocation?

November 19, 2014 by · Leave a Comment 

Filed under: Plants/Manufacturing , Toyota , Earnings/Financials Toyota’s decision to move its US headquarters from its longtime home in Torrance, CA, to Plano, TX, was one of the biggest stories in the automotive industry this spring. With several months since the announcement, more details about the plan have leaked out. It seems that pulling up stakes could mean an even larger shakeup in the Toyota workforce than first thought. According to Automotive News , Toyota intends to hang onto around 50 percent of its workforce in the move to the Lone Star State . However, even that figure might be optimistic. According to an unnamed insider speaking to AN, there is a fear the actual number could be closer to 30 percent. For comparison, Nissan retained about 42 percent of its workers in its move from California to Tennessee. The actual percentage making the move is a mystery because Toyota is still rewriting its job descriptions under a single set of guidelines. The changes affect benefits, bonuses and the reporting structure, according to Automotive News , and employees’ reactions could play a big role in who decides to go. According to an unnamed worker speaking to AN, the wait is hurting morale.

MotorWeek remembers retro icons, Supra and NSX

MotorWeek remembers retro icons, Supra and NSX

October 17, 2014 by · Leave a Comment 

Filed under: Classics , Coupe , Performance , Videos , Supercars , Acura , Toyota , TV/Movies It’s easy to poke a joke here and there about John Davis, the long-time host of MotorWeek . His voice is so monotonous that, from time to time, if you closed your eyes, you may think it’s generated via a computer. But you have to give him and the rest of the show a lot of credit. The program has been on the air for decades, giving people direct, straight-down-the middle automotive reviews. MotorWeek ‘s massive back catalog of reviews are slowly making their way onto YouTube , and they provide a fascinating chance to look back on how performance cars rank against their contemporaries from back in the day. Two recent additions include the show’s old looks at the 1986 Toyota Supra , the dawn of the third-generation model, and the now-iconic 1991 Acura NSX . Both reviews are interesting in their own way. These days you hear nary a negative word about the original NSX, but MotorWeek isn’t afraid to point out a few flaws. And the Supra really shows the progress of suspension tuning in the intervening decades because it has some serious body roll in the corners. Scroll down to check out both videos and get a blast from the automotive past.

Toyota Announces Return of Dream Car Art Contest

Toyota Announces Return of Dream Car Art Contest

September 27, 2014 by · Leave a Comment 

TORRANCE, Calif., (Sept. 22, 2014) –

2014 AARP Ideas@50+ National Event & Expo – Bob Carter

2014 AARP Ideas@50+ National Event & Expo – Bob Carter

September 9, 2014 by · Leave a Comment 

TMS Senior Vice President of Automotive Operations Bob Carter talks about safety technology and announces the winner of a 2015 Camry at the 2014 AARP Ideas@50+ National Event & Expo in San Diego, Sept. 6, 2014.

Forget Ted, Hear Bob Talk.

Forget Ted, Hear Bob Talk.

August 13, 2014 by · Leave a Comment 

Toyota Motor Sales, U.S.A., Inc., Senior Vice President of Automotive Operations Bob Carter will speak at the J.P. Morgan Auto Conference in New York on Tuesday, Aug. 12, 2014. Follow the presentation via live webcast beginning at 8:10 a.m. EDT.

2014 J.P. Morgan Auto Conference – Bob Carter

2014 J.P. Morgan Auto Conference – Bob Carter

August 12, 2014 by · Leave a Comment 

Toyota Motor Sales, U.S.A., Inc., Senior Vice President of Automotive Operations Bob Carter speaks about the state of the industry as well as the company’s upcoming products at the J.P. Morgan Auto Conference in New York on Tuesday, Aug. 12, 2014.

Toyota’s Psy-style Waku-Doki ad inherits Japan’s bizarre ad crown

Toyota’s Psy-style Waku-Doki ad inherits Japan’s bizarre ad crown

July 30, 2014 by · Leave a Comment 

Filed under: Etc. , Japan , Marketing/Advertising , Videos , Toyota A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening. Let’s face it: My people are weird. I’m half-Japanese and take suitable pride in my Asian roots, but even I can’t figure out what’s been slipped into the water coolers of the country’s ad agencies much of the time – or the nation at large, for that matter. From Japan’s ubiquitous obsession with all things adorable ( kawaii ) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it’s clear there’s a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap , snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan’s most bizarre car-related ads and see if you can’t find the thread that runs between them.

2014 Automotive Hall of Fame Induction & Awards Gala Ceremony – Jim Lentz

2014 Automotive Hall of Fame Induction & Awards Gala Ceremony – Jim Lentz

July 26, 2014 by · Leave a Comment 

Toyota North America CEO Jim Lentz speaks at the Automotive Hall of Fame Induction & Awards Gala Ceremony, where he was recognized as Industry Leader of the Year on July 24, 2014. full_image_path: D:Inetpubtoyotamediahtdocsimages2011ANWC_1723_thumb_20140724191333840.jpg feed_brand_code:

Jim Lentz Honored as Industry Leader of the Year by the Automotive Hall of Fame

Jim Lentz Honored as Industry Leader of the Year by the Automotive Hall of Fame

July 25, 2014 by · Leave a Comment 

TORRANCE, Calif. (July 24, 2014) – Jim Lentz, chief executive officer of Toyota North America, was recognized as Industry Leader of the Year at the Automotive Hall of Fame’s 75 th Anniversary Gala on July 24, 2014. The event was held at the A. Alfred Taubman Center for Design Education, College for Creative Studies in Detroit. full_image_path: D:InetpubtoyotamediahtdocsimagesLentz_Hall_of_fame_thumb.jpg feed_brand_code:

When Cars and Roads Communicate, Everybody Wins

June 22, 2014 by · Leave a Comment 

ANN ARBOR, MICH. (June 20, 2014) — Hideki Hada has worked in the automotive industry since 1989. During that time, he has seen increased concern from the government and people when it comes to automotive safety. As these concerns have risen, Hideki’s have risen with them. That is why in 2004 he joined Toyota Technical Center (TTC) as a Senior Engineer for the creation of government –industry collaborative projects to develop new wireless technologies for advancing active safety systems. Ten years later, Hideki is the General Manager of the Integrated Vehicle Systems Department at TTC.

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