Filed under: Etc. , Japan , Marketing/Advertising , Videos , Toyota A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening. Let’s face it: My people are weird. I’m half-Japanese and take suitable pride in my Asian roots, but even I can’t figure out what’s been slipped into the water coolers of the country’s ad agencies much of the time – or the nation at large, for that matter. From Japan’s ubiquitous obsession with all things adorable ( kawaii ) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it’s clear there’s a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap , snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan’s most bizarre car-related ads and see if you can’t find the thread that runs between them.
Toyota North America CEO Jim Lentz speaks at the Automotive Hall of Fame Induction & Awards Gala Ceremony, where he was recognized as Industry Leader of the Year on July 24, 2014. full_image_path: D:Inetpubtoyotamediahtdocsimages2011ANWC_1723_thumb_20140724191333840.jpg feed_brand_code:
TORRANCE, Calif. (July 24, 2014) – Jim Lentz, chief executive officer of Toyota North America, was recognized as Industry Leader of the Year at the Automotive Hall of Fame’s 75 th Anniversary Gala on July 24, 2014. The event was held at the A. Alfred Taubman Center for Design Education, College for Creative Studies in Detroit. full_image_path: D:InetpubtoyotamediahtdocsimagesLentz_Hall_of_fame_thumb.jpg feed_brand_code:
ANN ARBOR, MICH. (June 20, 2014) — Hideki Hada has worked in the automotive industry since 1989. During that time, he has seen increased concern from the government and people when it comes to automotive safety. As these concerns have risen, Hideki’s have risen with them. That is why in 2004 he joined Toyota Technical Center (TTC) as a Senior Engineer for the creation of government –industry collaborative projects to develop new wireless technologies for advancing active safety systems. Ten years later, Hideki is the General Manager of the Integrated Vehicle Systems Department at TTC.
Filed under: Technology , Honda , Mazda , Mitsubishi , Nissan , Subaru , Suzuki , Toyota Toyota , Honda , Mazda , Nissan , Subaru , Mitsubishi , Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade. The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest. According to Automotive News , the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it’s unclear just when we’ll see the fruits of this partnership on the road. While the manufacturers have aimed to make improvements by 2020, that goal is part of a larger, 10-year road map, which aims to improve the thermal efficiency of internal combustion engines to 50 percent. Currently, thermal efficiency in gas engines is at 39 percent while diesel is at 42. The actual targets of improvements will be quite different based on the type of engine. Diesel mills, traditionally a weak point for Japanese manufacturers, will see a focus on reducing NOX emissions and particulate matter, while gas engines will aim for more complete combustion cycles while reducing knock. Toyota, Honda, Nissan and more collaborating to increase fuel efficiency originally appeared on Autoblog on Sun, 25 May 2014 16:31:00 EST. Please see our terms for use of feeds .
Lexus Announces Twins! – All-New NX Compact Crossover Introduces First Twin Scroll Turbo Charger to Lineup
BEIJING – April 20, 2014 – With the addition of two exhaust gas inlets and two nozzles, Lexus welcomes its first twin scroll turbo charger to its powertrain family at the 2014 Beijing International Automotive Exhibition.
Toyota Motor Sales, U.S.A., Inc., Senior Vice President of Automotive Operations Bob Carter speaks at the
BEIJING – April 4, 2014 – The all-new Lexus NX luxury compact crossover will debut at the 2014 Beijing International Automotive Exhibition. The unveiling of the NX, based on the LF-NX concept, marks Lexus’ entry into the fast growing luxury compact crossover segment. With its striking design, advanced technologies and Lexus’ signature spindle grill, the NX will set new standards for future models in the line-up.
Filed under: Truck , Toyota , New Car Reviews The Toyota Tundra is the automotive version of off-brand Cheerios: it doesn’t dominate the market, and it’s not the first model people think of when they hear the term “pickup truck.” Ford , General Motors and Ram dominate the segment with vehicles that offer ridiculous levels of towing and payload capacities and models loaded with luxury items and primed with tech-rich engines. The off-brands, meanwhile, are led by the Tundra, which while still accounting for six-figure sales (112,732 units in 2013, up from 101,621 in 2012), sits well behind the F-150s and Silverados of the world. After our first drive of the revamped 2014 Tundra , we came away thinking this truck is a total underachiever, aimed at placating Toyota loyalists and doing little to win over new customers. But everybody deserves a second chance, and we thought a week’s drive in a different environment might lead to a different – or at least a more fully realized – opinion. While the Tundra might not be an industry leader, it still makes it on many truck buyers’ shopping lists. So, should you consider this off-brand pickup truck? To find out, we borrowed a top-of-the-line Tundra Platinum for a week. Read on to see what we found. Continue reading 2014 Toyota Tundra Platinum 4×4 2014 Toyota Tundra Platinum 4×4 originally appeared on Autoblog on Wed, 26 Feb 2014 11:57:00 EST. Please see our terms for use of feeds .
Clemson University International Center for Automotive Research Will be Powered by the World’s Largest Auto Manufacturer
GREENVILLE, S.C. (Feb. 10, 2014) — Toyota Technical Center (TTC), the North American Research and Development arm of Toyota Motor Corporation headquartered in Ann Arbor, Michigan, is proud to sponsor the sixth generation innovative