Honda scores big in Automobile Advertising of the Year Awards [w/videos]

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

January 16, 2014 by · Leave a Comment 

Filed under: Detroit Auto Show , Marketing/Advertising , Videos , BMW , Honda , Hyundai , Toyota , Fiat This year the Detroit Auto Show didn’t just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes. Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker , Fiat captured Print/Outdoor with its ” Letters ” ad, and Toyota’s Tundra Endeavor Campaign spot and BMW’s A Window into the Near Future were co-winners for Experiential. You can watch all of the press release and winning videos below or check out all of the finalists, announced last month , for a refresher. Continue reading Honda scores big in Automobile Advertising of the Year Awards [w/videos] Honda scores big in Automobile Advertising of the Year Awards [w/videos] originally appeared on Autoblog on Wed, 15 Jan 2014 17:15:00 EST. Please see our terms for use of feeds . Permalink

BMW-Toyota joint sports car project is on like Donkey Kong

BMW-Toyota joint sports car project is on like Donkey Kong

December 31, 2013 by · Leave a Comment 

Filed under: Performance , BMW , Toyota It’s official – there will be a jointly developed sports car from BMW and Toyota . While the two auto giants signed a Memorandum of Understanding that pledged to pursue “joint development of architecture and components for a future sports vehicle” back in June of 2012, in the interim, it has remained unclear how those plans had been progressing. BMW has finally officially confirmed that the German and Japanese manufacturers will be codeveloping a pair of sports cars in addition to pursuing other disciplines including fuel cell systems and lightweight technologies. “We have agreed on a joint architecture for a sports car. What is important is that there will be two different vehicles that are authentic to the two brands,” BMW Development Chief Herbert Diess told Germany’s Frankfurter Allgemeine Zeitung, Reuters is reporting. This is a very, very big step for both brands, but now the speculation can officially begin as to what the products of this agreement will look like. There’s ample reason to believe that the BMW-Toyota tie up will result in a Supra successor based on comments made by the chief engineer of the GT86/FR-S program , Tatsuya Tada, back in August. Follow that with a rumor from earlier this month that Toyota could debut a Supra concept car at the upcoming Detroit Auto Show later this month, and we could be seeing the fruits of this partnership sooner rather than later. While we can make educated guesses about what the Toyota end of this partnership will develop, the fruit from BMW’s side of this joint agreement seemingly remains more of an open question. Will it be an entirely new model, or perhaps something like Z4 Coupe replacement?

Toyota launches BMW-powered Verso in Europe

Toyota launches BMW-powered Verso in Europe

December 3, 2013 by · Leave a Comment 

Filed under: Minivan/Van , Europe , BMW , Toyota , Diesel BMW makes some sweet-revving engines, but its own vehicles aren’t the only ones running BMW engines. So do the latest from Rolls-Royce and Mini , of course, as well as a handful of Peugeots and Citro

Toyota passes BMW as most valuable car brand

Toyota passes BMW as most valuable car brand

May 21, 2013 by · Leave a Comment 

Filed under: BMW , Toyota , Earnings/Financials An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world’s most valuable automotive brand. Toyota’s 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown’s BrandZ Top 100 Most Valuable Global Brands list. BMW’s value fell slightly; down by 2 percent to a total of $24 billion. Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100. Technology companies dominated the overall list, with Apple , Google and IBM ranking one through three. Couture brand Prada was 2013′s biggest gainer, rising by 63 percent over 2012. Toyota passes BMW as most valuable car brand originally appeared on Autoblog on Tue, 21 May 2013 15:33:00 EST.

BMW-Toyota sports car heading towards Tokyo debut

BMW-Toyota sports car heading towards Tokyo debut

May 21, 2013 by · Leave a Comment 

Filed under: Performance , BMW , Toyota Earlier this year, BMW and Toyota confirmed a four-part joint venture mostly focusing on increasing improving vehicle efficiency using fuel cells, lightweight materials and better battery technology. Also tucked into the announcement was a “feasibility study” for a shared platform to underpin a future midsize “sports vehicle.” In terms of the latter, it seems that things have stepped up from the feasibility stage to the conceptual stage, as Motor Trend reports we could see a pair of new sports car concepts debut later this year in at the Tokyo Motor Show . There isn’t much information about the new program, but the article suggests the sports cars could be all-wheel drive hybrids, with electric motors powering the front wheels and a gas engine powering the rear wheels. While a partnership between Toyota and BMW might not lend itself to a catchy portmanteau like ” Toyobaru ,” here’s hoping it will bear fruit that is as exciting as the ones produced by the Toyota/ Subaru tie up. BMW-Toyota sports car heading towards Tokyo debut originally appeared on Autoblog on Mon, 20 May 2013 18:44:00 EST. Please see our terms for use of feeds . Permalink

Toyota GT86 engineers explored shooting brake and sedan variants, are they still in the cards?

Toyota GT86 engineers explored shooting brake and sedan variants, are they still in the cards?

March 14, 2013 by · Leave a Comment 

Filed under: Convertible , Coupe , Sedan , Performance , Wagon , BMW , Toyota , Read This According to the Toyota UK blog , engineers for the automaker were so excited developing the GT86 coupe that they investigated producing a whole family of models based on the rear-wheel drive sports car. And at least one engineer – product chief Tetsuya Tada – still hopes it can happen, even if not everyone at Toyota is onboard. Tada: “Actually we tried to do this secretly but the executives found us out. They said: ‘What are you doing? Will you please focus on the coupe.’” Those mooted variants included both a four-door sedan and a shooting brake. Why? Aside from the pure excellence of a lightweight, brilliantly handling hatchback, Toyota was keenly aware of the fact that it may need to spread the cost of development out across several models. Tada says that’s part of the reason why it was so easy to create the convertible. The company knew from the outset that a softtop version was in the cards, and built the machine’s structure to accommodate having the roof sliced off. Tada also made mention of the already-announced collaboration between Toyota and BMW .

BMW, Toyota outline new tech joint venture, new sports car

BMW, Toyota outline new tech joint venture, new sports car

January 26, 2013 by · Leave a Comment 

Filed under: Hybrid , Technology , BMW , Toyota , Electric Back in June , Toyota and BMW announced a “memorandum of understanding” outlining plans for the two companies to join forces on future products and technology development. On Thursday, they signed a more formal and binding agreement that goes further into detail about the partnership, and it all sounds pretty exciting. The two announced they will work together in four main areas: Joint development of a fuel cell system “Set up a feasibility study to define a joint platform concept for a mid-size sports vehicle” Focus on lightweight technology – the agreement mentions reinforced composites that could be used in the aforementioned sports vehicle Better batteries – the companies will work to develop a lithium-air battery with a much greater energy density than today’s cells. The most intriguing item is the mention of a “mid-size sports vehicle.” The vague term had us wondering what, exactly, is meant by “sports vehicle,” but we’re being assured this feasibility study is centered on a sports car. Is this the first step toward a Supra revival? Despite our fervor for all things sports car, however, fuel cell research could prove to be the pact’s most important point. Both companies have built advanced fuel research vehicles, with Toyota favoring fuel cells and BMW leaning toward hydrogen-powered , internal combustion. The press release specifically lists fuel cell stacks, hydrogen tanks, motors and batteries as areas of interest. If the two can eventually bring a fuel-cell vehicle to market at an affordable price point, it would be huge news, although there’s always the problem of infrastructure to support such cars. BMW and Toyota’s new deal can’t solve everything though, right?

Toyota close to licensing deal with BMW for fuel cell technology

Toyota close to licensing deal with BMW for fuel cell technology

January 24, 2013 by · Leave a Comment 

Filed under: Technology , BMW , Toyota For over a year now, we’ve been hearing about a potential partnership between Toyota and BMW on everything from sports cars to lithium-ion batteries , but one of the first cooperative projects between these two automakers could bring Toyota’s hydrogen fuel cell technology to a BMW vehicle. Reuters is reporting that an announcement is likely to be made as soon as later this week regarding a BMW fuel cell vehicle that could be in production by 2020 with a prototype running around by 2015. The last we heard of Toyota’s fuel cell technology, it was in the FCV-R Concept that we saw at the 2011 Tokyo Motor Show , but there is no word how far along in development this system is. If it does come to fruition, such a vehicle for BMW would build on the automaker’s commitment to hydrogen that started with the Hydrogen 7 , which unlike a fuel cell vehicle, simply ran on hydrogen fuel rather than converting it to electricity for use in motors. We’re definitely interested where this Toyota/BMW tie up could be headed. Toyota close to licensing deal with BMW for fuel cell technology originally appeared on Autoblog on Wed, 23 Jan 2013 17:59:00 EST. Please see our terms for use of feeds . Permalink

Auto execs surveyed say VW, BMW most likely to grow

Auto execs surveyed say VW, BMW most likely to grow

January 18, 2013 by · Leave a Comment 

Filed under: BMW , Hyundai , Toyota , Volkswagen A new survey of top global automotive executives indicates both Volkswagen and BMW are the most likely to grow their market share over the next five years. Tax advisory firm KPMG LLP has released its 14th annual Global Automotive Executive Survey, which includes responses from over 200 executives. A total of 81 percent of respondents said they expect to see Volkswagen make gains, compared to 70 percent last year. BMW, meanwhile, saw 70 percent of those surveyed say they believe the company will increase its market share. That’s a jump of 7 percentage points over last year. This is the first time in the history of the survey that BMW has claimed the second-place spot. Meanwhile, Hyundai has seen its perceived market share potential slacken for the third year in a row. Around 61 percent of those surveyed predicted gains for Hyundai, down from 63 in 2012. Toyota also has a surprising year, but for just the opposite reason. While the manufacturer had slipped in ranking since 2011, it enjoyed the largest increase of any company in the 2013 survey, jumping to 68 percent from 44 percent last year.

BMW and Toyota to partner on sports car and EV tech

BMW and Toyota to partner on sports car and EV tech

June 29, 2012 by · Leave a Comment 

Filed under: Performance , Technology , BMW , Toyota , Electric If you are any other carmaker, this is really not what you want to hear on a Friday morning: The industry’s 800-pound gorilla and one of its most profitable brands are joining forces. If you are an enthusiast (or environmentalist), however, the would-be products of this collaboration may have you cheering like a Miami Heat fan. While details are admittedly scarce, the notion of BMW and Toyota throwing in on a sports car has us tickled, especially considering how well the Japanese giant’s liaison with Subaru to produce the BRZ and Scion FR-S has turned out. The other aspects of this just-announced BMW-Toyota agreement – a fuel cell system, powertrain electrification and lightweighting technology – make the project sound even more like the stuff of dreams. The expansive partnership builds on a deal between the two automakers brokered in March to collaborate on next-generation lithium-ion batteries. Count us among those waiting with bated breath to see whether they come true. For more details, scroll down to read BMW’s official press release. Continue reading BMW and Toyota to partner on sports car and EV tech BMW and Toyota to partner on sports car and EV tech originally appeared on Autoblog on Fri, 29 Jun 2012 09:48:00 EST. Please see our terms for use of feeds . Permalink

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