Toyota GT86 engineer Tada recounts how sports car came to be

Toyota GT86 engineer Tada recounts how sports car came to be

February 14, 2013 by · Leave a Comment 

Filed under: Coupe , Performance , Subaru , Toyota , Read This Because the Toyota GT86 , Scion FR-S and Subaru BRZ coupes are now a reality, it’s almost hard to imagine the struggle that had to happen within the large, conservative corporate structures at both automakers for the joint project to even get off of the ground. Speaking to those struggles on Toyota UK’s Toyota Blog , GT86 Chief Engineer Tetsuya Tada enlightens us with a recap of the sports car’s earliest origins. For Tada, the first stages of the project must have seemed almost as dreamlike as the final product is to drive. Said the Chief, “I had been working in the minivan department engineering new product, but a month after the meeting I was summoned. ‘Forget about minivans,’ they said, ‘you are now working on the sports-car project.’” The recounting of the GT86 development process makes for a genuinely interesting yarn, and is a must-read for any owners/enthusiasts of the BRZ/FR-S twins. We highly recommend clicking through to read it in full . Perhaps it’s wishful thinking, but we can’t help hoping that Tada-san has got more of the story to tell, still. We’ll be keeping an eye on the official Toyota Blog, just in case. Toyota GT86 engineer Tada recounts how sports car came to be originally appeared on Autoblog on Wed, 13 Feb 2013 14:29:00 EST. Please see our terms for use of feeds .

Toyota’s reputation takes big consumer hit, other automakers recover

Toyota’s reputation takes big consumer hit, other automakers recover

May 6, 2011 by · Leave a Comment 

Filed under: Etc. , BMW , Ford , Honda , Toyota The auto industry has been through a lot since 2009, but it appears that consumers have a lot more confidence in the industry two years later. Brand and marketing consultancy Prophet polled 4,900 U.S. consumers about 145 Fortune 500 companies from 18 different sectors, and the numbers reveal that most automakers are more highly regarded now than in 2009. BMW and Honda lead the pack, as both automakers ranked in the top 50 overall brands. Ford finished with a score of 60, which is up from 72. General Motors made a big leap from 123 to 85, in part because of new technology like the Chevy Volt . Those are all good stories, but then there is Toyota . The Japanese automaker, which was saddled with the recall of over 10 million vehicles for floor mat and gas pedal issues, dropped all the way from number 18 to number 139. That number hasn’t exactly resulted in horrible sales totals for Toyota, but there is little doubt that demand has softened a bit for the brand.

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