Toyota, Mercedes, BMW top automakers included in List of Best Global Brands

Toyota, Mercedes, BMW top automakers included in List of Best Global Brands

October 2, 2013 by · Leave a Comment 

Filed under: Marketing/Advertising , BMW , Mercedes-Benz , Toyota , Earnings/Financials Interbrand , a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top – Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value. Toyota managed to retain its spot as the study’s top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz , BMW and Honda all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across Volkswagen in 34th place, up from 39th in last year’s study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. Ford and Hyundai round out the automakers in the top 50, at 42 and 43. Porsche made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy’s inclusion is notable because of the sheer number of vehicles it moves for General Motors and its recent push in developing markets.

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