Ford C-Max pricing to undercut Toyota Prius V

Ford C-Max pricing to undercut Toyota Prius V

May 18, 2012 by · Leave a Comment 

Filed under: Hybrid , Minivan/Van , Wagon , Europe , Hatchback , Ford , Toyota , Electric Ford dealers have started taking orders for the 2013 Ford C-Max Hybrid , the company announced today. The gas-electric hybrid will arrive later this year with a starting price of $25,995, undercutting its most direct competitor, the Toyota Prius V hybrid, which has a base price of $26,550. “C-Max Hybrid offers better fuel economy, performance, technology and functionality than Prius V – and C-Max Hybrid customers will pay less at the dealership and at the pump,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service, in a press release. More importantly, Ford will provide some stiffer competition for Toyota , which has ruled the hybrid market, selling 77 percent of all hybrids in the U.S. this April. The C-Max will only be offered in the U.S. as a hybrid, similar to Toyota’s Prius strategy. There will also be an all-electric version, known as the C-Max Energi , that arrives this fall. Ford sells the C-Max, which is built on Ford’s compact car platform, in Europe as a gas powered model.

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