Toyota’s Lentz says fuel cells are the future, not EVs

Toyota’s Lentz says fuel cells are the future, not EVs

May 26, 2014 by · Leave a Comment 

Filed under: Hybrid , Technology , Toyota , Electric Toyota is not bullish on EVs. That comes from the company’s North American CEO, Jim Lentz , who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells. Lentz questioned the long-range ability of EVs, saying that Toyota feels “there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells.” Lentz spoke about Toyota’s focus on hydrogen following Forbes Brainstorm Green conference and barely a week after a battery deal between Tesla and Toyota ended , according to Automotive News . That deal provided for 2,500 battery packs for the Rav4 EV . While valuable to Toyota, the deal “was never about open-ended volume,” Lentz said. “It was time to either continue or stop. My personal feeling was that I would rather invest my dollars in fuel cell development than in another 2,500 EVs.” Freed of its venture with Tesla , hydrogen now appears to be in Toyota’s focus. According to AN, Toyota is starting in California, offering a $7-million loan to a company called FirstElement Fuel to develop hydrogen fueling infrastructure in the Golden State. Automotive News cites a study by Toyota that claims 68 refueling stations located across the state would provide for 10,000 HFC owners. California is already planning on having 50 stations by the end of 2016.

Toyota Continues to Drive Higher Education

May 12, 2014 by · Leave a Comment 

TORRANCE, Calif. (May 6, 2014) –The rising cost of higher education is a growing concern among high school students as they prepare for college entry in the fall.

How Charlotte lost to Plano without even knowing it was dealing with Toyota

How Charlotte lost to Plano without even knowing it was dealing with Toyota

May 8, 2014 by · Leave a Comment 

Filed under: Hirings/Firings/Layoffs , Toyota With Toyota set to relocate its North American headquarters to the Dallas, TX suburb of Plano following a top-secret, 100-city search, the cities that missed out can now begin asking themselves what happened during a process they apparently knew little about. That’s a particularly brutal task for Charlotte, which, according to North Carolina’s Secretary of Commerce, Sharon Decker, finished second to Plano. While Toyota has been fairly open about what it was looking for in a new headquarters city – direct flights to Japan, proximity to its US production facilities, a lower cost of living, high-quality educational facilities and finding a neutral site suitable to the California, Kentucky and New York-based employees that would be relocated – it’s been less open about how the finalist cities, which also included Atlanta and Denver, stacked up against each other. The Charlotte Observer has a few ideas. Part of the problem is the distinct lack of direct flights between Charlotte and Asia. US Airways, which operates a hub at Charlotte/Douglas International Airport, doesn’t fly to Asia. Toyota, for its part, seems to be placing most of the blame on location. “With manufacturing locations in many US states, Canada and Mexico, we chose a location that better supports our diverse geographic footprint, in a time zone that allows us to communicate better with most of our operations, and has direct flights to all our North American operations and Japan,” Mike Michels, Toyota’s VP of product communications, told The Observer via email. How Charlotte lost to Plano without even knowing it was dealing with Toyota originally appeared on Autoblog on Thu, 08 May 2014 14:14:00 EST. Please see our terms for use of feeds .

Jim Lentz exposes more details behind Toyota’s move to Texas

Jim Lentz exposes more details behind Toyota’s move to Texas

May 3, 2014 by · Leave a Comment 

Filed under: Hirings/Firings/Layoffs , Plants/Manufacturing , Toyota Toyota’s North American CEO Jim Lentz has already given us a rough idea of what prompted the company’s surprise move to the Dallas suburb of Plano, TX from its longstanding headquarters in Torrance, CA. A new story from The Los Angeles Times , though, delivers even more detail from Lentz on the reasoning for the move, what other cities were considered and why the company’s current host city wasn’t even in the running. Of course, one of the more popular reasons being bandied about includes the $40 million Texas was set to give the company for the move, as well as the state’s generous tax rates. According to Lentz, though, the reason Toyota chose Plano over a group of finalists made up of Atlanta, Charlotte and Denver, was far simpler than that – it was about consolidating its marketing, sales, engineering and production teams in a region that’s closer to the company’s seat of manufacturing in the south. “It doesn’t make sense to have oversight of manufacturing 2,000 miles away from where the cars were made,” Lentz told The Times. “Geography is the reason not to have our headquarters in California.” Geography isn’t the only reason, though. Toyota is aiming for a more harmonious coming together of its far-flung and disparate divisions, which is something that couldn’t be provided by moving everyone to Torrance. “We needed a neutral site,” Lentz said, pointing out that moving engineering employees based in Kentucky to Torrance could give the impression that “sales was taking over.” Lentz said a conversation with Global President Akio Toyoda kick started the idea of moving, as the company sought to organize its North American business “for the next 50 years.” As for why Plano won, there are a number of reasons, one of which was the area’s cost of living. According to The Times , the average house in the LA area costs $515,000 – in Dallas, it’s less than half that, at $217,500. Toyota also considered the climate, access to direct flights to Japan (Plano is served by the sprawling Dallas/Fort Worth International Airport) and the quality of the area’s schools as factors behind Plano’s victory.

Toyota Collaborates with FirstElement, Providing Financial Assistance to Facilitate a Hydrogen Refueling Network in Targeted California Locations

May 2, 2014 by · Leave a Comment 

TORRANCE, Calif. (May 1, 2014) – “The issue of hydrogen refueling infrastructure is not so much about how many stations; but rather, location, location, location,” stated Bob Carter, senior vice president, Automotive Operations, Toyota Motor Sales, U.S.A., Inc. (TMS), just four months ago at the Consumer Electronics Show in Las Vegas where he unveiled a hydrogen fuel cell sedan due to launch in 2015.

Mayors Challenge Their Residents in Water Conservation Movement

April 5, 2014 by · Leave a Comment 

IRVINE, Calif. (April 1, 2014) — With at least 36 states facing water shortages this year – including the most severe drought California has faced in decades – water conservation has evolved into a national imperative.

Toyota renews Supra trademark, we renew frothing at the mouth

Toyota renews Supra trademark, we renew frothing at the mouth

February 19, 2014 by · Leave a Comment 

Filed under: Concept Cars , Coupe , Performance , Toyota , Design/Style Enthusiasts have been begging for a new Supra practically since Toyota stopped selling its fourth generation in the US way back in 1998. We’ve been hearing rumors about a successor for years, but the Toyota FT-1 Concept from the 2014 Detroit Auto Show is the first tangible sign from the automaker that a new generation may be on the table. To temp us even more, the Japanese company reportedly filed with the US Patent and Trademark Office last week to renew its 2010 trademark for the name “Supra.” Granted, these kinds of trademark updates aren’t uncommon, as automakers don’t want to lose their rights to nameplates (even if they have no immediate plans to use them). However, Toyota briefly abandoned its rights to the Supra name entirely. According to The Motor Report , the original trademark was continually renewed until 2006, but the Japanese automaker let it lapse in the US until applying for it again in 2010. The FT-1 Concept in Detroit was created at Toyota’s Calty Design Research center in California and carries cues from the 2000GT , Celica and Supra in an ultra-curvy body. Officials did not disclose anything about its powertrain. Toyota is also co-developing a future sports car platform with BMW that will underpin models from both companies, but few other details are konwn, and it isn’t yet clear that the joint venture has anything to do with a future Supra. Hope springs eternal. Toyota renews Supra trademark, we renew frothing at the mouth originally appeared on Autoblog on Tue, 18 Feb 2014 10:01:00 EST.

Prius Medals in the Golden State

February 19, 2014 by · Leave a Comment 

TORRANCE, Calif., (Feb. 18, 2014) -

‘Muppets Most Wanted’ de Disney, y Terry Crews Llevan a Toyota a un Divertido Paseo el Día del Super Bowl

January 23, 2014 by · Leave a Comment 

TORRANCE, California (21 de enero de 2014) – La pandilla de los Muppets est

Toyota’s Calty Design Research Celebrates Its 40th Year and a Rich Sports Car Design Heritage

January 20, 2014 by · Leave a Comment 

DETROIT, Michigan (Jan. 13, 2014) – The first design center established in North America by a Japanese automaker, Toyota’s Calty Design Research began as a bold experiment on October 2, 1973 in El Segundo, California.

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