Filed under: Car Buying , Hybrid , Ford , Toyota In an apparent shot back at Ford’s increasing market share of electrified vehicles and claim that it accepts more Prius trade-ins for its own hybrids than any other car, Toyota has flexed a muscle and played the numbers game to put the Blue Oval in its place. Leaning on its hybrid market dominance in California, the Japanese automaker stated that six out of 10 hybrids sold in the Golden State are Toyota models. And it keeps coming: Year-to-date through May 2013, Toyota sold five times more hybrids than Ford . One of every two hybrids in California is a Prius model. In addition, Toyota notes that it has sold 1.5 million Prius vehicles in the US, 90-percent of which are still on the road today. Want more? We’ll let Bill Fay, Toyota’s group vice president and general manager of sales lay the smack down: “The hybrid industry has become competitive, but our wide range of hybrid vehicles continue to deliver high value and strong attributes to both new and loyal customers. With sales of 5.3 million hybrids globally and over two million in the US, we are the undisputed leader in hybrid vehicle technology and remain committed to building on our momentum and growing the acceptance of hybrid technology throughout the US.” And to think Toyota and Ford just ended their collaboration to make hybrid trucks together. On one hand, those are indeed very impressive statistics, but there’s a flip side, as well. If 6 out of 10 Toyota hybrid sales come from California, that’s more ammunition that hybrids still aren’t a factor for most American new car buyers .
TORRANCE, Calif. (July 29, 2013) – Californians prefer Toyota hybrids over those of any other automaker as the brand continues to outsell its competition.
Filed under: Truck , Etc. , Marketing/Advertising , Toyota The idea of lifting a full-size pickup truck completely off the ground by hand might seem as likely as, say, said pickup truck towing a 150,000-pound space shuttle , but… hurray, physics! The same Toyota Tundra that towed the Space Shuttle Endeavour to its final resting place at the California Science Center is now on permanent display there as an exhibit that shows how a lever works. Like all levers, this exhibit uses a fulcrum allowing people other than Superman to lift the 5,625-pound pickup (plus an extra 1,000 pounds for the rig). That’s almost as impressive as the Tundra pulling 17 times its rated towing capacity back in October. Regardless, Toyota is once again cashing in on the publicity stunt and visitors to the science center get a live demonstration of a simple machine – we call that a win-win. Continue reading Shuttle-hauling Tundra finds permanent home in science exhibit Shuttle-hauling Tundra finds permanent home in science exhibit originally appeared on Autoblog on Mon, 03 Jun 2013 17:44:00 EST. Please see our terms for use of feeds . Permalink
California Science Center Unveils Giant Lever Exhibit Featuring the Toyota Tundra Used During Space Shuttle Endeavour Transport
LOS ANGELES (May 31, 2013) – The California Science Center, in partnership with Toyota Motor Sales, U.S.A., Inc., unveiled
Toyota and Discovery Education Announce Corona High School Student Is Grand Prize Winner of 2013 Toyota Teen Driver Video Challenge
Silver Spring, MD (May 2, 2013) – Toyota and Discovery Education today announced that Ryan Johnston, a high school student from Corona, California, was chosen by the public in an online vote as the grand prize winner of the 2013 Toyota Teen Driver Video Challenge .
TORRANCE, Calif., March 21, 2013 – From California to New York, student teams were recognized today for making the world a better place by improving the environment. A total of $500,000 in scholarships and grants was awarded to teens, teachers and schools.