Toyota mini doc chronicles Tundra towing Space Shuttle Endeavor

Toyota mini doc chronicles Tundra towing Space Shuttle Endeavor

March 22, 2013 by · Leave a Comment 

Filed under: Truck , Videos , Work , Toyota Toyota has worked up a quick video detailing the brand’s involvement in the transportation of the Space Shuttle Endeavour last year. As you may recollect, the California Science Center ran into a hitch when it came to moving Endeavour from LAX to its new home. While most of the route would be covered by a robotically controlled transporter, one portion of the route directed the shuttle over an interstate. Unfortunately, the bridge across wasn’t designed to stand up to the weight of the shuttle and its motorized sled. The Science Center would have to remove Endeavour from its transporter and place it on a lighter, non-motorized sled. That’s where longtime Science Center sponsor Toyota came in. As it turns out, the automaker had to prove to the California Science Center that a Tundra could actually tow the massive shuttle, so engineers put on a little demonstration with a stock truck pulling the equivalent weight over flat ground for the same distance. Once the Science Center was satisfied that the Tundra could pull it off, the move was green lit and the rest is history . Check out the short documentary below for yourself. Continue reading Toyota mini doc chronicles Tundra towing Space Shuttle Endeavor Toyota mini doc chronicles Tundra towing Space Shuttle Endeavor originally appeared on Autoblog on Thu, 21 Mar 2013 19:58:00 EST.

Toyota’s Prius Family Tops California New Vehicle Registrations for 2012

March 5, 2013 by · Leave a Comment 

TORRANCE, Calif., February 28, 2013 — Toyota’s Prius-badged vehicles proved to be the most popular new vehicles with California drivers during the 2012 calendar year.

Toyota shares rise on smaller-than-expected settlement news

Toyota shares rise on smaller-than-expected settlement news

December 27, 2012 by · Leave a Comment 

Filed under: Recalls , Safety , Toyota Following news that Toyota has proposed a massive settlement to address the owners of vehicles effected by the unintended acceleration recall, shares for the automaker are up 2.6 percent. Over the course of this year, Toyota’s stock has jumped 51.7 percent. “My initiate reaction would be ‘that’s it’… $1 billion charge that covers recalls and everything else and you are looking at a $250 million compensation fund, that’s nothing,” said a senior trader at a foreign brokerage to Automotive News . This settlement has been set aside to cover class-action lawsuits from 16 million owners of Toyota, Lexus and Scion vehicles and is separate from other impending lawsuits – including one consumer protection suit in California and another unfair-business-practices case brought on by 28 attorneys general. In other positive news for investors, the Japanese yen has weakened compared to the US dollar. That likely means improved financial performance from the big Japanese automakers, the largest of which is Toyota. Toyota shares rise on smaller-than-expected settlement news originally appeared on Autoblog on Thu, 27 Dec 2012 18:00:00 EST. Please see our terms for use of feeds . Permalink

Toyota proposes economic loss settlement worth up to $1.4 billion over unintended acceleration claims

Toyota proposes economic loss settlement worth up to $1.4 billion over unintended acceleration claims

December 27, 2012 by · Leave a Comment 

Filed under: Government/Legal , Recalls , Safety , Toyota , Earnings/Financials Toyota announced a proposal today worth over a billion dollars to settle civil claims of economic loss related to alleged cases of sudden unintended acceleration in its vehicles from 2009-2010. Estimates place the cost of the settlement between $1.1 billion and $1.4 billion, which would, according to lawyers for the plaintiffs, make it the largest of its type in US history. US District Judge James Selna, who is presiding over the case in California, will review Toyota’s settlement proposal as early as Friday. The details of the settlement, as given by Toyota in an official statement and obtained from a press release issued by lawyers for the plaintiffs, are as follows. Toyota will install brake override systems in all 3.25 million vehicles subjected to the floor mat entrapment recall . A fund of $250 million will compensate former Toyota owners who sold their cars from September 1, 2009 through December 31, 2010 for lost value. Another fund of $250 million will compensate current owners whose vehicles are not eligible for the free brake override system. All 16 million current Toyota owners will be eligible for a customer care plan that warrants certain parts allegedly related to unintended acceleration for three to 10 years. Education grants valued at $30 million will be made to independent academic institutions to further study auto safety and enhance driver education. As mentioned above, the settlement relates only to claims of economic loss, and thus does not cover wrongful death claims, the first trail for which is slated to begin in February 2013.

2013 Toyota Avalon [w/video]

2013 Toyota Avalon [w/video]

October 31, 2012 by · Leave a Comment 

Filed under: Sedan , Toyota , First Drives , Luxury A Case Study In Judging A Book By Its Cover Toyota has turned over something of a new leaf with its 2013 Avalon . For the last few decades, Japan’s largest automaker has shown a face that could best be described as practical, reliable and a bit dull – the same side of the leaf that’s been staring consumers in the face with products like the 2013 Camry and Corolla . Popular nameplates, no doubt, but since Toyota’s history is filled with such stylish, sporty and iconic models as the 2000GT, MR2 , rear-wheel-drive AE86 Corolla and, of course, the late, great Supra that we last saw in 2002, ardent followers of the brand have had little to feel excited about. With such a checkered past, it’s no surprise that company CEO Akio Toyoda has called upon his employees to once again design and build cars with a sense of passion. The 2013 Avalon and Avalon Hybrid – Toyota’s flagship models in the ultra-important United States market – are the first new vehicles, Toyota says, to come from that rekindled bucket of excitement. We should note that this notion has raised an eyebrow or three, considering how much excitement surrounds the Toyota GT86 ( Scion FR-S in the States). If nothing else, we can say with certainty that the car’s appearance is a dramatic departure from the dour Avalon sedans of days passed. It really is a strikingly attractive car inside and out, but, as has been said time and time again, you can’t judge a book by its cover. And so it was with legitimate interest that we fired up the completely redesigned Avalon and Avalon Hybrid for a day-long spin through California’s lovely Napa Valley region. Continue reading 2013 Toyota Avalon [w/video] 2013 Toyota Avalon [w/video] originally appeared on Autoblog on Tue, 30 Oct 2012 11:57:00 EST.

Toyota Selects Allison+Partners To Spearhead Communications Efforts In Six-State Region

October 16, 2012 by · Leave a Comment 

TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales (TMS), U.S.A., Inc. has selected San Francisco-based Allison+Partners to manage communications efforts in a six-state region that entails northern California and the Pacific Northwest.

Watch a Toyota Tundra tow Space Shuttle Endeavour

Watch a Toyota Tundra tow Space Shuttle Endeavour

October 16, 2012 by · Leave a Comment 

Filed under: Truck , Marketing/Advertising , Videos , Toyota There are publicity stunts, and then there’s using a Toyota Tundra to tow the 145-ton Space Shuttle Endeavour across interstate 405 in Los Angeles . That’s exactly what happened Saturday night when Toyota lent a hand pulling the retired spacecraft over a bridge en route to the California Science Center. As it turned out, the Manchester Boulevard Bridge couldn’t stand up to the weight of both the shuttle and the traditional tow vehicle, which sent organizers searching for something a little lighter to cover the five-minute drive across the bridge. As a 20-year sponsor of the science center, Toyota stepped in to help out. The company developed a special tow dolly with Sarens Group, an engineering and heavy-lifting firm, just for the effort. A bone-stock 2012 Toyota Tundra CrewMax 4×4 did the deed, though something tells us this little stunt greatly exceeded the machine’s tow rating. You can check out a video of the pull for yourself as well as the full press release below . Continue reading Watch a Toyota Tundra tow Space Shuttle Endeavour Watch a Toyota Tundra tow Space Shuttle Endeavour originally appeared on Autoblog on Sun, 14 Oct 2012 12:08:00 EST. Please see our terms for use of feeds . Permalink

Watch a Toyota Tundra tow Space Shuttle Endeavor

Watch a Toyota Tundra tow Space Shuttle Endeavor

October 15, 2012 by · Leave a Comment 

Filed under: Truck , Marketing/Advertising , Videos , Toyota There are publicity stunts, and then there’s using a Toyota Tundra to tow the 145-ton Space Shuttle Endeavour across interstate 405 in Los Angeles . That’s exactly what happened Saturday night when Toyota lent a hand pulling the retired spacecraft over a bridge en route to the California Science Center. As it turned out, the Manchester Boulevard Bridge couldn’t stand up to the weight of both the shuttle and the traditional tow vehicle, which sent organizers searching for something a little lighter to cover the five-minute drive across the bridge. As a 20-year sponsor of the science center, Toyota stepped in to help out. The company developed a special tow dolly with Sarens Group, an engineering and heavy-lifting firm, just for the effort. A bone-stock 2012 Toyota Tundra CrewMax 4×4 did the deed, though something tells us this little stunt greatly exceeded the machine’s tow rating. You can check out a video of the pull for yourself as well as the full press release below . Continue reading Watch a Toyota Tundra tow Space Shuttle Endeavor Watch a Toyota Tundra tow Space Shuttle Endeavor originally appeared on Autoblog on Sun, 14 Oct 2012 12:08:00 EST. Please see our terms for use of feeds . Permalink

Watch a Toyota Tundra tow the space shuttle Endeavor

Watch a Toyota Tundra tow the space shuttle Endeavor

October 14, 2012 by · Leave a Comment 

Filed under: Truck , Marketing/Advertising , Videos , Toyota There are publicity stunts, and then there’s using a Toyota Tundra to tow the 145-ton Space Shuttle Endeavour across interstate 405 in Los Angeles . That’s exactly what happened Saturday night when Toyota lent a hand pulling the retired spacecraft over a bridge en route to the California Science Center. As it turned out, the Manchester Boulevard Bridge couldn’t stand up to the weight of both the shuttle and the traditional tow vehicle, which sent organizers searching for something a little lighter to cover the five-minute drive across the bridge. As a 20-year sponsor of the science center, Toyota stepped in to help out. The company developed a special tow dolly with Sarens Group, an engineering and heavy-lifting firm, just for the effort. A bone-stock 2012 Toyota Tundra CrewMax 4×4 did the deed, though something tells us this little stunt greatly exceeded the machine’s tow rating. You can check out a video of the pull for yourself as well as the full press release below . Continue reading Watch a Toyota Tundra tow the space shuttle Endeavor Watch a Toyota Tundra tow the space shuttle Endeavor originally appeared on Autoblog on Sun, 14 Oct 2012 12:08:00 EST. Please see our terms for use of feeds . Permalink

Toyota Tundra Makes History Towing Space Icon

October 13, 2012 by · Leave a Comment 

LOS ANGELES (Oct. 13, 2012) – A Toyota Tundra half-ton pickup truck without any special modifications successfully towed the 150,000 pound space shuttle Endeavour across a bridge spanning the nation’s busiest freeway on Friday night, Oct. 12. The tow was a result of a 20-year partnership between Toyota and the California Science Center to raise awareness of the space program and continue public education through exhibits and events.

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