Filed under: Truck , Etc. , Marketing/Advertising , Toyota The idea of lifting a full-size pickup truck completely off the ground by hand might seem as likely as, say, said pickup truck towing a 150,000-pound space shuttle , but… hurray, physics! The same Toyota Tundra that towed the Space Shuttle Endeavour to its final resting place at the California Science Center is now on permanent display there as an exhibit that shows how a lever works. Like all levers, this exhibit uses a fulcrum allowing people other than Superman to lift the 5,625-pound pickup (plus an extra 1,000 pounds for the rig). That’s almost as impressive as the Tundra pulling 17 times its rated towing capacity back in October. Regardless, Toyota is once again cashing in on the publicity stunt and visitors to the science center get a live demonstration of a simple machine – we call that a win-win. Continue reading Shuttle-hauling Tundra finds permanent home in science exhibit Shuttle-hauling Tundra finds permanent home in science exhibit originally appeared on Autoblog on Mon, 03 Jun 2013 17:44:00 EST. Please see our terms for use of feeds . Permalink
California Science Center Unveils Giant Lever Exhibit Featuring the Toyota Tundra Used During Space Shuttle Endeavour Transport
LOS ANGELES (May 31, 2013) – The California Science Center, in partnership with Toyota Motor Sales, U.S.A., Inc., unveiled
Toyota and Discovery Education Announce Corona High School Student Is Grand Prize Winner of 2013 Toyota Teen Driver Video Challenge
Silver Spring, MD (May 2, 2013) – Toyota and Discovery Education today announced that Ryan Johnston, a high school student from Corona, California, was chosen by the public in an online vote as the grand prize winner of the 2013 Toyota Teen Driver Video Challenge .
TORRANCE, Calif., March 21, 2013 – From California to New York, student teams were recognized today for making the world a better place by improving the environment. A total of $500,000 in scholarships and grants was awarded to teens, teachers and schools.
Filed under: Truck , Videos , Work , Toyota Toyota has worked up a quick video detailing the brand’s involvement in the transportation of the Space Shuttle Endeavour last year. As you may recollect, the California Science Center ran into a hitch when it came to moving Endeavour from LAX to its new home. While most of the route would be covered by a robotically controlled transporter, one portion of the route directed the shuttle over an interstate. Unfortunately, the bridge across wasn’t designed to stand up to the weight of the shuttle and its motorized sled. The Science Center would have to remove Endeavour from its transporter and place it on a lighter, non-motorized sled. That’s where longtime Science Center sponsor Toyota came in. As it turns out, the automaker had to prove to the California Science Center that a Tundra could actually tow the massive shuttle, so engineers put on a little demonstration with a stock truck pulling the equivalent weight over flat ground for the same distance. Once the Science Center was satisfied that the Tundra could pull it off, the move was green lit and the rest is history . Check out the short documentary below for yourself. Continue reading Toyota mini doc chronicles Tundra towing Space Shuttle Endeavor Toyota mini doc chronicles Tundra towing Space Shuttle Endeavor originally appeared on Autoblog on Thu, 21 Mar 2013 19:58:00 EST.
TORRANCE, Calif., February 28, 2013 — Toyota’s Prius-badged vehicles proved to be the most popular new vehicles with California drivers during the 2012 calendar year.
Filed under: Recalls , Safety , Toyota Following news that Toyota has proposed a massive settlement to address the owners of vehicles effected by the unintended acceleration recall, shares for the automaker are up 2.6 percent. Over the course of this year, Toyota’s stock has jumped 51.7 percent. “My initiate reaction would be ‘that’s it’… $1 billion charge that covers recalls and everything else and you are looking at a $250 million compensation fund, that’s nothing,” said a senior trader at a foreign brokerage to Automotive News . This settlement has been set aside to cover class-action lawsuits from 16 million owners of Toyota, Lexus and Scion vehicles and is separate from other impending lawsuits – including one consumer protection suit in California and another unfair-business-practices case brought on by 28 attorneys general. In other positive news for investors, the Japanese yen has weakened compared to the US dollar. That likely means improved financial performance from the big Japanese automakers, the largest of which is Toyota. Toyota shares rise on smaller-than-expected settlement news originally appeared on Autoblog on Thu, 27 Dec 2012 18:00:00 EST. Please see our terms for use of feeds . Permalink