Watch a Toyota Tundra tow the space shuttle Endeavor

Watch a Toyota Tundra tow the space shuttle Endeavor

October 14, 2012 by · Leave a Comment 

Filed under: Truck , Marketing/Advertising , Videos , Toyota There are publicity stunts, and then there’s using a Toyota Tundra to tow the 145-ton Space Shuttle Endeavour across interstate 405 in Los Angeles . That’s exactly what happened Saturday night when Toyota lent a hand pulling the retired spacecraft over a bridge en route to the California Science Center. As it turned out, the Manchester Boulevard Bridge couldn’t stand up to the weight of both the shuttle and the traditional tow vehicle, which sent organizers searching for something a little lighter to cover the five-minute drive across the bridge. As a 20-year sponsor of the science center, Toyota stepped in to help out. The company developed a special tow dolly with Sarens Group, an engineering and heavy-lifting firm, just for the effort. A bone-stock 2012 Toyota Tundra CrewMax 4×4 did the deed, though something tells us this little stunt greatly exceeded the machine’s tow rating. You can check out a video of the pull for yourself as well as the full press release below . Continue reading Watch a Toyota Tundra tow the space shuttle Endeavor Watch a Toyota Tundra tow the space shuttle Endeavor originally appeared on Autoblog on Sun, 14 Oct 2012 12:08:00 EST. Please see our terms for use of feeds . Permalink

Toyota Tundra Makes History Towing Space Icon

October 13, 2012 by · Leave a Comment 

LOS ANGELES (Oct. 13, 2012) – A Toyota Tundra half-ton pickup truck without any special modifications successfully towed the 150,000 pound space shuttle Endeavour across a bridge spanning the nation’s busiest freeway on Friday night, Oct. 12. The tow was a result of a 20-year partnership between Toyota and the California Science Center to raise awareness of the space program and continue public education through exhibits and events.

Toyota’s TABC Plant Celebrates 40 Years of Manufacturing in California

August 21, 2012 by · Leave a Comment 

LONG BEACH, Calif. (August 21, 2012) –

The All-Electric 2012 Toyota RAV4 EV First Drive

August 11, 2012 by · Leave a Comment 

Newport Beach, Calif., August 2, 2012 – Toyota Motor Sales, USA, Inc. (TMS) offered news media first drive opportunities today for the Toyota RAV4 EV, an all-new, all-electric SUV arriving in select California dealerships later this summer. During the media event, Toyota engineers lifted the hood and shared developmental and technical details of this unique electric vehicle, while sales and marketing executives discussed launch and distribution strategy. Offering outstanding performance, comfort and versatility RAV4 EV is expected to achieve an EPA-estimated driving range rating of approximately 100 miles. It charges in approximately six hours on a 240V/40A charger.

2012 Toyota RAV4 EV [w/video]

2012 Toyota RAV4 EV [w/video]

August 10, 2012 by · Leave a Comment 

Filed under: Crossover , Toyota , First Drives , Tesla , Electric Tesla-Hearted Toyota Offers Real Sport And Utility The 2012 Toyota RAV4 EV is the most advanced Alpha prototype electric vehicle we’ve ever driven. Or maybe it’s a poster child for the 21st Century automotive industry where all sorts of new things are being tried, like when old-school automakers and ambitious start-ups find common purpose in rushing an all-electric crossover to market in two years. Or maybe it’s the end result of a decade-long process of getting the Japanese automaker to bring back its popular – by EV standards, anyway – first-gen RAV4 EV for the new era of electric cars? It is, of course, all of these things, and that’s what makes the RAV4 EV such an interesting vehicle: It not only offers surprisingly good performance on the road, it can also tell you some compelling stories as you jump from 0-60 in seven seconds. In a CUV. With an easy-to-achieve 100-mile range. Most compelling, perhaps, is that the RAV4 EV is a real electric crossover with a real on-sale date. Namely, $49,800 (before any tax credits) and late summer 2012. Of course, the problem, aside from the hefty price, is that this CUV will only be available – initially, anyway – in four major California markets: Sacramento, San Francisco Bay Area, San Diego and Los Angeles/Orange County. Since the RAV4 EV will go on sale in The OC ( don’t call it that ), it made sense that Toyota brought journalists to Newport Beach for some time behind the wheel.

The All-Electric Toyota RAV4 EV First Drive

August 2, 2012 by · Leave a Comment 

Newport Beach, Calif., August 2, 2012 – Toyota Motor Sales, USA, Inc. (TMS) offered news media first drive opportunities today for the Toyota RAV4 EV, an all-new, all-electric SUV arriving in select California dealerships later this summer. During the media event, Toyota engineers lifted the hood and shared developmental and technical details of this unique electric vehicle, while sales and marketing executives discussed launch and distribution strategy. Offering outstanding performance, comfort and versatility RAV4 EV is expected to achieve an EPA-estimated driving range rating of approximately 100 miles. It charges in approximately six hours on a 240V/40A charger.

Bellwether California market sees share growth for Detroit automakers

Bellwether California market sees share growth for Detroit automakers

June 27, 2012 by · Leave a Comment 

Filed under: Car Buying , Chevrolet , Chrysler , Ford , GM , Honda , Toyota Ask any sales and marketing executive from Chrysler , Ford or General Motors what their company’s greatest challenge is and they will unequivocally reply, “California.” The Golden State accounts for 12.5 percent of all new car sales in the United States, but even more importantly, it is seen as a bellwether for the nation. As the home of the entertainment and consumer electronics industries, California has an outsized reach into our nation’s popular culture – but Californians have historically been among the least receptive to domestic products. There’s some evidence that trend may be changing, as domestic market share has been improving in the recent years, according to Forbes . Ford has seen its Blue Oval brand improve from seven percent in 2008 to over nine percent last year. Chevrolet topped six percent last year after three years of growth. Even Chrysler, which had a market share of less than four percent in 2010, has seen growth – to five percent in 2011 and almost six percent so far this year. Still, those numbers are a pittance compared to the import brands. According to The Detroit News , domestic automakers have a combined 30.8 percent share in California, well below their 44.3 percent national average. The domestics’ recent growth in California – the Japanese and Korean manufacturers’ “home turf” – has certainly been helped by supply shortages at Honda and Toyota , companies beset by natural disasters last year. If domestic automakers are going to continue to take share from foreign competition, they’re going to have to have more success stories like the recent surge in Chevrolet Volt sales, a phenomenon spurred by the availability of High Occupancy Vehicle lane stickers for GM’s plug-in hybrid.

Subaru BRZ, Scion FR-S lead list of fastest-selling cars

Subaru BRZ, Scion FR-S lead list of fastest-selling cars

June 21, 2012 by · Leave a Comment 

Filed under: Car Buying , Coupe , Performance , Scion , Subaru , Toyota Subaru and Scion dealers are having no trouble finding homes for BRZ and FR-S models. The sport coupes are ranked one and two on the list of cars that spend the fewest days on dealer lots. According to Edmunds, the BRZ takes just four days to turn, followed by the FR-S at five days. On average, it takes dealers 53 days to move new models. Both machines are surrounded by a halo of buzz and plenty of pent-up demand. Subaru began selling the BRZ in the U.S. at the end of April, while Scion gave the first 86 FR-S buyers the chance to come to California for a little track time in their new purchases. Then there’s the issue of low supply. Toyota will only sell 10,000 Scion FR-S units in the U.S. this year while Subaru will only offer buyers 6,000 BRZ coupes.

2013 Toyota Prius C doesn’t get much love from Consumer Reports

2013 Toyota Prius C doesn’t get much love from Consumer Reports

May 30, 2012 by · Leave a Comment 

Filed under: Budget , Hybrid , Videos , Hatchback , Toyota Consumer Reports has panned the 2012 Toyota Prius C in a new video review that urges car shoppers to get a used regular Prius over the new baby model, “it’s a much better car overall,” said Mike Quincy in the review. The problems Toyota ran into in creating the Prius C appear to be in making it cheaper, according to Consumer Reports . The list of adjectives during the video review included: “lackluster,” “hard plastic,” “cheap materials,” “dead steering” and “slow.” Toyota may see those words as misplaced modifiers compared to the glowing recommendations the larger mainstream Prius has received in its decade-long Synergy drive to becoming the eco-poster child for hypermiling greenies out to save the Earth and ride in California HOV lanes with a single person aboard. (HOV access for most gas-electric hybrids has been discontinued in the Golden State.) While the Prius C may start at $18,995, its price climbs quickly and its value does not, Consumer Reports said. A new regular Prius starts at $24,000. However, the bad news from Consumer Reports hasn’t hurt Prius C sales, which began in April. During its first month, Toyota sold 4,782 Prius C models, outpacing the other Prius variant, the family-minded Prius V , as well as the subcompact Yaris , which donates its platform for the Prius C. Scroll down to watch Consumer Reports’ full Prius C video review or read more at the source link. Continue reading 2013 Toyota Prius C doesn’t get much love from Consumer Reports 2013 Toyota Prius C doesn’t get much love from Consumer Reports originally appeared on Autoblog on Tue, 29 May 2012 16:56:00 EST. Please see our terms for use of feeds .

Toyota Technical Center Opens Silicon Valley Office

April 8, 2012 by · Leave a Comment 

ANN ARBOR, Mich. (April 5, 2012) – The Toyota Technical Center (TTC), a division of Toyota Motor Engineering & Manufacturing North America, Inc., (TEMA), announced today that the company has opened a dedicated office in California’s Silicon Valley furthering Toyota’s commitment to localizing research and development activities in North America and enhancing the customer’s experience with in-vehicle infotainment systems.

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