Camatte concept puts the Toy back in Toyota [w/videos]

Camatte concept puts the Toy back in Toyota [w/videos]

June 17, 2014 by · Leave a Comment 

Filed under: Concept Cars , Convertible , Japan , Videos , Toyota , Toys/Games It’s been two years since Toyota first revealed its Camatte show car at the Tokyo Toy Show. Though sadly never destined for production, Toyota brought the concept back the following year as the Camatte 57s roadster, and is now returning to the same show with yet another take on the kid-friendly, configurable 1+2 with interchangeable body panels – this time with a slew of features that are fresh not only to the concept itself, but to the industry altogether. This year the Camatte is being showcased in two forms: a bare chassis in the Tech Lab that lets kids see the inner workings of a modern automobile, and another in the Design Lab that lets kids draw their own motif for the concept that is then displayed on an LED hood. The overall approach reminds us of the way Toyota’s budget brand Daihatsu unveiled the Kopen roadster concept at the Tokyo Motor Show late last year, only even more kid-focused and decidedly more light-hearted than you might otherwise expect from one of the largest industrial giants in the world, and could only have been made for a toy exposition. In Japan. Which would explain the ridiculously upbeat videos below , where you’ll also find the brief press release. Continue reading Camatte concept puts the Toy back in Toyota [w/videos] Camatte concept puts the Toy back in Toyota [w/videos] originally appeared on Autoblog on Mon, 16 Jun 2014 10:01:00 EST. Please see our terms for use of feeds . Permalink

Toyota reveals new customizable Camatte57s kid-friendly concepts

Toyota reveals new customizable Camatte57s kid-friendly concepts

June 12, 2013 by · Leave a Comment 

Filed under: Concept Cars , Convertible , Japan , Toyota , Electric Toyota plans to follow up last year’s kid-friendly Camatte concept with two new versions: the Camatte57s and Camatte57s Sport (right). Like the original Camatte, the two new concepts will make their debut at the International Tokyo Toy Show, which is happening this weekend. Not much has changed with these two new Camatte models. Like their predecessor, they both feature detachable body panels (the count is up to 57), a 1+2 seating array and reconfigurable pedals that allow children to operate the gas and brakes while Mom or Dad steers. What is new is an open-top roadster design that even eschews doors in favor of easier ingress/egress. They look like something a tourist would rent to get around a Hawaiian island, though we dig the distinct personalities of each model’s design. Both cars are all-electric, though Toyota hasn’t provided any other specifications, like what makes the Sport model sporty besides its more aggressive body panels and silver, black and red color scheme. That’s just as well, as neither concept, like the original Camatte before them, is street legal. And in case you’re wondering from where Toyota conjured these concepts’ odd name, “Camatte” is the Japanese for word for “care.” According to the automaker, it’s intended to signify both caring for others and caring for cars, while the lone ‘s’ at the end of each name stands for “touch,” and the number corresponds to the number of body panels. Scroll below to watch a team of Toyota engineers installing body panels on a Camatte57s, or check out both models in our gallery below.

Toyota displays family-oriented Camatte concept at toy show [w/video]

Toyota displays family-oriented Camatte concept at toy show [w/video]

June 13, 2012 by · Leave a Comment 

Filed under: Concept Cars , Coupe , Budget , Etc. , Japan , Videos , Toyota , Design/Style Toyota is out to spur a passion for cars in young families with its new Camatte Concept. Unveiled at the 2012 International Tokyo Toy Show, the vehicle features a number of interchangeable body panels that can easily be swapped for different colors or styles. The concept seats three in a unique triangular configuration that Toyota says is designed to facilitate communication between parents behind the wheel and children in the back. But that’s not the only kid-friendly aspect. The Camatte also features configurable pedals, which can allow a child to develop driving skills while a parent takes care of important tasks like steering and braking. Clearly, this sucker isn’t headed to production, and that’s a shame. We love the bare-bones utilitarianism of the design, and the open-wheel front is enough to garner a smile from us as well. It’s almost as if Toyota decided to bring the Volkswagen Kubelwagen into the modern age. Check out the quick breakdown video below for yourself.

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