Filed under: Minivan/Van , Marketing/Advertising , Videos , Toyota Let’s face it: there are few things less “gangsta” than a minivan (which goes a long way towards explaining why crossovers have been gradually taking their place as the family-hauler of choice across America, but we digress). The point here is not lost on Toyota , which has embraced the uncool image of the minivan with the Swagger Wagon campaign. We first saw the suburban-goes-urban campaign pop up with the introduction of the new Sienna back in 2010. And now that the Sienna’s been updated for 2015 , the campaign is back again, featuring none other than Trevor Tahiem Smith, Jr. himself… better known to most as Busta Rhymes. The decidedly white-bread video spot that follows may make you cringe, but you’ve got to admit that it’s well done, even if it doesn’t have the charm and freshness of the original . Continue reading Toyota Sienna Swagger Wagon rides again with Busta Rhymes Toyota Sienna Swagger Wagon rides again with Busta Rhymes originally appeared on Autoblog on Mon, 04 Aug 2014 19:06:00 EST. Please see our terms for use of feeds . Permalink
TORRANCE, Calif., (Nov.15, 2013) — With a new take on its iconic holiday campaign, Lexus today launches an integrated marketing campaign for its annual “December to Remember” Sales Event. The commercials are driven by modern fashion, pop music and rich colors in a continuation of the brand’s new design direction. Focusing on the artistry, craftsmanship and precision that go into every Lexus vehicle, the campaign offers a fun and contemporary take on the classic bows.
Toyota/Lexus Financial Services Expands Successful ‘GoGreen’ Campaign, and Doubles Pledge Up to $200,000 to Boys & Girls Clubs of America
TORRANCE, Calif., March 12, 2013 –Due to an overwhelming response to its second annual “ GoGreen ” campaign, Toyota Financial Services (TFS) / Lexus Financial Services (LFS) announced it is doubling its commitment to the Boys & Girls Clubs of America (BGCA) during the final weeks of the campaign, donating up to $200,000 to the non-profit organization.