TORRANCE, Calif., (Nov.15, 2013) — With a new take on its iconic holiday campaign, Lexus today launches an integrated marketing campaign for its annual “December to Remember” Sales Event. The commercials are driven by modern fashion, pop music and rich colors in a continuation of the brand’s new design direction. Focusing on the artistry, craftsmanship and precision that go into every Lexus vehicle, the campaign offers a fun and contemporary take on the classic bows.
Toyota/Lexus Financial Services Expands Successful ‘GoGreen’ Campaign, and Doubles Pledge Up to $200,000 to Boys & Girls Clubs of America
TORRANCE, Calif., March 12, 2013 –Due to an overwhelming response to its second annual “ GoGreen ” campaign, Toyota Financial Services (TFS) / Lexus Financial Services (LFS) announced it is doubling its commitment to the Boys & Girls Clubs of America (BGCA) during the final weeks of the campaign, donating up to $200,000 to the non-profit organization.