Toyota using Shazam music ID app for new TV spot, giveaway

Toyota using Shazam music ID app for new TV spot, giveaway

February 4, 2012 by · Leave a Comment 

Filed under: Budget , Sedan , Marketing/Advertising , Toyota Toyota is looking to meld the smartphones with the television in a new ad campaign. The automaker is giving fans a chance to win two Camrys in new promotion that uses the Shazam mobile app in conjunction with a TV spot. When the commercial airs, viewers simply fire up Shazam and enter the giveaway. (They can also enter the sweepstakes online.) Toyota says the program is the first and largest of its kind to use Shazam. The “Connections” TV spot is designed to encourage further exploration of the so-called “Camry Effect,” a social media campaign focused on how the Camry impacts people’s lives for the better. Fans can enter the sweepstakes once daily for a chance to take home a Camry for themselves and one for a friend. Hit the jump for the full press release. Continue reading Toyota using Shazam music ID app for new TV spot, giveaway Toyota using Shazam music ID app for new TV spot, giveaway originally appeared on Autoblog on Sat, 04 Feb 2012 10:02:00 EST. Please see our terms for use of feeds . Permalink

Toyota Unites Owners of America’s Best-Selling Car With the ‘Camry Effect’

September 26, 2011 by · Leave a Comment 

TORRANCE, Calif. (September 14, 2011) – Toyota recently launched the “Camry Effect,” an initiative to connect the nearly seven million Camry drivers in the United States through an interactive, online experience…

Toyota asks owners to measure ‘The Camry Effect’

Toyota asks owners to measure ‘The Camry Effect’

September 7, 2011 by · Leave a Comment 

Filed under: Sedan , Marketing/Advertising , Toyota According to Toyota , over the last 30 years the company has sold a staggering 9 million Camry models in the United States. In other words, practically everyone has had some experience with Toyota’s ever-popular mid-sizer. Toyota wants to explore how those figures have impacted the world around us with a new advertising campaign. “The Camry Effect” aims to figure out exactly how many visitors to the company’s web site have interacted with the sedan over the years. Toyota is collecting stories about Camry owners and their adventures behind the wheel of the four-door. If you drove your parent’s Camry to college, took one across country or otherwise enjoyed some time behind the wheel during a pivotal moment in your life, Toyota wants to hear from you. Head over to The Camry Effect site to share your story and answer a few questions about your experience with the Camry nameplate. Hit the jump to take a look at the campaign’s introductory video. Continue reading Toyota asks owners to measure ‘The Camry Effect’ Toyota asks owners to measure ‘The Camry Effect’ originally appeared on Autoblog on Tue, 06 Sep 2011 16:56:00 EST. Please see our terms for use of feeds .

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