Filed under: Car Buying , Hybrid , Marketing/Advertising , Toyota , TV/Movies ” But wait, there’s more! ” You may be accustomed to hearing that line during an infomercial for a steak knife sharpener, but what about when the talking head is pitching a brand new car? Toyota is doing just that in a new partnership with HSN . The result of this partnership is a show called “Discover Toyota,” which first aired on Sunday, October 7. HSN has been around for more than three decades, and Toyota is the first automaker to appear on the network. The aim of the show is to highlight Toyota’s hybrid lineup, including the Camry Hybrid, Highlander Hybrid, all-new Avalon Hybrid, and of course, the Prius family. According to Toyota Motor Sales VP of Marketing Communications and Motorsports Ed Laukes, “HSN has a really loyal and engaged base of viewers, so it was a natural partner to help us expose out growing lineup of hybrids to people across the country.” Appearing on the show were Micah Muzio of KBB.com and Tara Weingarten of Vroomgirls.com. The two appeared as the program’s auto experts – one must carefully consider the objectivity of any subject matter expert brought on to a program this is so clearly backed by Toyota, however. The show apparently also featured quizzes and Toyota-themed games, allowing fans to earn point towards sweepstakes to win a new Avalon Hybrid. Do you think this is a smart move for an automaker? Is Toyota targeting the Avalon’s target demographic with the HSN program?
Filed under: Hybrid , Sedan , Government/Legal , Recalls , Safety , Crossover , Hatchback , Toyota The National Highway Traffic Safety Administration has grown its investigation into certain Toyota models to cover a full 1.4 million cars and trucks. Reuters reports the government safety agency has upgraded the investigation to a full-blown engineering analysis, which may eventually lead to a recall. NHTSA has received a number of complaints concerning fires tied to models built between September 2006 and August 2008 that use the same power window master switch design. All told, customers have reported nine injuries and 161 crashes or fires, though no deaths have been tied to the issue. The analysis covers 2007-2009 Camry , Camry Hybrid , RAV4 and Yaris models as well as 2008 Highlander Hybrid crossover. Back in February, NHTSA opened an investigation into 830,000 Camry and RAV4 units , though today’s announcement grows that number to over 1.4 million models. NHTSA expands Toyota fire probe to 1.4M cars and trucks originally appeared on Autoblog on Mon, 18 Jun 2012 14:00:00 EST. Please see our terms for use of feeds . Permalink
TORRANCE, Calif., Nov. 14, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc. today announced that the new 2012 Camry Hybrid is arriving at Toyota dealerships across the nation.
TORRANCE, Calif., August 23, 2011 – - Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer’s suggested retail prices (MSRP) for the all-new, seventh-generation Camry, America’s best-selling car for nine years running and 13 of the past 14 years. The Camry remains an excellent value as all popular models receive either a price decrease or remain flat in comparison to last generation Camry models. The 2012 Camry and Camry Hybrid debut a bold, sophisticated new design with a more spacious interior, class-leading safety features, improved driving dynamics and an even quieter ride than before.
Filed under: Sedan , Marketing/Advertising , Videos , Toyota Toyota has finally pulled the wraps off its all-new 2012 Camry , and the marketing machine is now in full swing. The automaker is hitting the virtual airwaves with a trio of commercials highlighting its newest midsize sedan, as well as Toyota’s love for NASCAR. Kyle Busch helps out with some smoky burnouts, high-speed driving and general information about the Camry Hybrid , and yes, that does seem a bit incongruous. The first spot posted after the jump is titled ” Electrified “, and shows the NASCAR Camry turning donuts before being hit with some electricity and turning into a Camry Hybrid. The other two showcase Busch showing off for the camera. We can only hope no police were on the scene … Hop the jump to check out Toyota’s first three commercials for the 2012 Camry. Continue reading First 2012 Toyota Camry commercials look to burn up the interwebs First 2012 Toyota Camry commercials look to burn up the interwebs originally appeared on Autoblog on Wed, 24 Aug 2011 19:59:00 EST. Please see our terms for use of feeds . Permalink