Why Toyota Camry’s Korea Car of the Year win is a big-time upset

Why Toyota Camry’s Korea Car of the Year win is a big-time upset

February 26, 2013 by · Leave a Comment 

Filed under: Sedan , Toyota , South Korea The 2013 Toyota Camry is officially the car of the year in Korea . The country’s motoring press graced the Japanese sedan with the honor for the first time, officially marking a shift in prevailing Korean attitudes toward Japan and its products. According to industry analysts, buyers in the country are no longer simply choosing their purchases based on whether or not they’re made in South Korea, but rather based on quality and personal choice. That’s a big jump from a few years ago, when buyers viewed their purchases through a patriotic lens. The Camry managed to edge out a total of 44 other cars, including hardware from both Hyundai and Kia , to become the first foreign vehicle to take home the Korea Automobile Journalist Association’s Car of the Year award. As The Detroit News points out, just 10 years ago, domestic manufacturers held some 99 percent of the Korean car market. But a change in trade regulations has opened up the country considerably, and buyers now have access to a wide range of products from around the globe. As a result, Hyundai and Kia have countered by cutting prices in an attempt to keep their grip on the market. Why Toyota Camry’s Korea Car of the Year win is a big-time upset originally appeared on Autoblog on Tue, 26 Feb 2013 07:58:00 EST. Please see our terms for use of feeds .

Mazda CX-5 named Japan’s Car of The Year, Subaru BR-Z wins "Special Award"

Mazda CX-5 named Japan’s Car of The Year, Subaru BR-Z wins "Special Award"

December 3, 2012 by · Leave a Comment 

Filed under: Convertible , Sedan , Japan , Crossover , BMW , Land Rover , Mazda , Scion , Subaru , Toyota , Luxury The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ / Toyota GT 86 . It is Mazda’s second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won. The award is decided by 60 local “automotive experts and journalists,” and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge’s choice for the next best four cars. The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn’t beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made “an exceptional impact.” The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque . The full list of winners is below , along with press releases from the organization and the manufacturers. Congratulations to Mazda on the win. Continue reading Mazda CX-5 named Japan’s Car of The Year, Subaru BR-Z wins “Special Award” Mazda CX-5 named Japan’s Car of The Year, Subaru BR-Z wins “Special Award” originally appeared on Autoblog on Mon, 03 Dec 2012 10:33:00 EST. Please see our terms for use of feeds .

Tweeter button Facebook button Youtube button