Scion Showcases SEMA Standouts

Scion Showcases SEMA Standouts

November 6, 2014 by · Leave a Comment 

LAS VEGAS, (Nov. 5, 2014) – With a custom louvre treatment and vintage style, Speedhunters triumphed today as the winner in the 10 th

The Future of Fuel Efficient Mobility Comes to the 2014 Milken Institute Global Conference

May 1, 2014 by · Leave a Comment 

LOS ANGELES (April 30, 2014) – How to bring the future of fuel efficient mobility to drivers across America was the challenge posed by Toyota during the 2014 Milken Institute Global Conference today in Los Angeles.

Mayors Challenge Their Residents in Water Conservation Movement

April 5, 2014 by · Leave a Comment 

IRVINE, Calif. (April 1, 2014) — With at least 36 states facing water shortages this year – including the most severe drought California has faced in decades – water conservation has evolved into a national imperative.

Lexus Eco Challenge Finalists Conquer Conservation and Climate Issues to Win $10,000 and a Chance to Compete for Up to $30,000 More

December 11, 2013 by · Leave a Comment 

TORRANCE, Calif. – Dec. 10, 2013 – Trading cell phones for calculators, and fashion trends for lab coats, 32 middle and high school teams were selected as finalists for the Lexus Eco Challenge – claiming a $10,000 prize to be shared among the team, teacher and school.

Supercross Tundra Motors Over Competitors

November 9, 2013 by · Leave a Comment 

TORRANCE, Calif. (Nov. 5, 2013)

‘Simpli-tC’ Entry Simply the Best in Scion Tuner Challenge

November 7, 2013 by · Leave a Comment 

LAS VEGAS, (Nov. 6, 2013) – An entry rooted in simplicity earned top marks for a Southern California custom builder. Judges today named Young Tea of Alhambra, Calif., the 2013 Scion Tuner Challenge winner at the Specialty Equipment Market Association (SEMA) Show. Tea aimed to enhance the existing design cues of the tC while creating a car for both daily driving and track weekends.

Toyota SEMA concepts promote active lifestyles, rallying [w/video]

Toyota SEMA concepts promote active lifestyles, rallying [w/video]

October 31, 2013 by · Leave a Comment 

Filed under: Aftermarket , SEMA Show , Videos , Toyota , Specialty , Design/Style Toyota has six vehicles that it’s bringing to the Specialty Equipment Market Association ( SEMA ) show next week, all of which were developed by and for people who live active lifstyles. Four of them are the result of the Toyota Dream Build Challenge, which tasked a team of athletes and vehicle customization shops to build Toyota sedans, pickup trucks and sport utility vehicles in seven weeks that would enhance performance in their respective sports. We’ll lead off with the CamRally Camry , developed by NASCAR driver Parker Kligerman, Kyle Busch Motorsports and Mooresville, NC shop Detroit Speed, Inc. for the Dream Build Challenge, because it appeals to us gearheads (sure, call us one-sided). It was totally transformed into a rally vehicle, and it has to be the most badass Camry we can remember seeing. The sedan is always a bit flaccid-looking in stock form, but the CamRally’s wide body and other exterior upgrades and the turbocharger make us forget about that, as do its stripped, painted interior and Sparco race seat. We’re not going to judge a vehicle based on its name, because the ‘Let’s Go Moto’ Tundra , a creation spurred by Joe Gibbs Racing Motocross (JGRMX) teammates Josh Grant and Justin Brayton for the Dream Build Challenge, is a great addition to any dirt biker’s arsenal – and we could see ourselves towing a track car behind it with a set of tools, tires and other equipment stored in the bed. JGRMX’s shop and N-Fab handled the build. The other two Dream Build Challenge vehicles are the Oakley Ultimate Dream Ski 4Runner , created by freestyle skier Simon Dumont and Herbst Smith Fabrication, and the Crusher Corolla , developed by pro BMX rider Drew Bezanson, Skull Candy and Motorsports Technical Center. Head here to vote for your favorite Dream Build Challenge vehicle.

Toyota Partners with Eco-Savvy Influencers on 2013 Prius MPG Challenge

July 11, 2013 by · Leave a Comment 

WEST CALDWELL, N.J., July 10th, 2013 – Building on the success of wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of the competition, which brings together seven prolific environmental influencers from N.Y., N.J. and Conn. These ecologically-conscious influencerswill borrow Prius Plug-In vehicles and compete against one another to see who can garner the highest overall MPG over the course of a 30-day period.

Toyota Introduces 2013 Prius Plug-in MPG Challenge

May 29, 2013 by · Leave a Comment 

WEST CALDWELL, N.J., May 29, 2013 – Toyota announced today the launch of the first Prius MPG Challenge rewarding environmentally-conscious, charitable organizations in N.Y., N.J. and Conn., with contributions totaling $20,000.

Toyota and Discovery Education Announce Corona High School Student Is Grand Prize Winner of 2013 Toyota Teen Driver Video Challenge

May 12, 2013 by · Leave a Comment 

Silver Spring, MD (May 2, 2013) – Toyota and Discovery Education today announced that Ryan Johnston, a high school student from Corona, California, was chosen by the public in an online vote as the grand prize winner of the 2013 Toyota Teen Driver Video Challenge .

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